ImPRessions - Crenshaw Communications

JULY 19, 2018

For a fast-growing startup, a dynamic founder can be a huge PR asset. A charismatic entrepreneur serves as the face of his brand, its best media spokesperson, and the embodiment of its values. The most talented among them can attract top employees and inspire them to achieve beyond their own expectations. From Steve Jobs to Marc Benioff, the examples of PR-savvy founders are varied, but they share many of the same attributes.

Leadership 136

Leadership Media Training Employee Travel 136

Muck Rack

JULY 19, 2018

How to get more PR budget: Making the case to your CFO

How To 128

How To 128

Business Wire

JULY 19, 2018

Seven journalists from the greater Seattle area recently shared a bevy of tips and insights about how they work, how they like to be pitched, and what drives them crazy. Many of those tips are included below … but I am well aware of the ever-shrinking attention span and am willing to bet you are not going to read all the way to the end. I don’t think you can do it.

Pitching 159

Pitching Media Relations Media 159

Prowly

JULY 19, 2018

What is inbound PR and how can it help your message reach the media and direct audiences? How to create a newsroom that drives leads? You’ll be able to find out the answers to these and many other questions on July 30th during a direct online session with Iliyana Stareva, Global Partner Manager at HubSpot, blogger and author or a recently published book about inbound PR.

Media 151

Media How To 151

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 19, 2018

Like any industry, digital PR is full of misconceptions, rumours and differing opinions. However, as digital PR also has to dip its toes in the ever-changing SEO world too, these misconceptions are more frequent and greater in number. In this post, I will look at some of the mysteries in the digital PR and link […]. The post Common misconceptions in PR that need addressing now appeared first on Agility PR Solutions.

SEO 99

SEO Digital PR Industry Analysis 99

Agility PR Solutions

JULY 19, 2018

What separates high performing email marketing programs from the rest of the pack? New research from email solutions provider Return Path, in partnership with global research firm Demand Metric, highlights the interplay of various aspects of email marketing, such as the presence (or absence) of specific marketing objectives, performance in critical metrics like average open […].

Marketing 60

Marketing Publicity 60

Communications Conversations

JULY 19, 2018

I usually have a rule for folks I profile in this series: I must have met them in person. Simple rule. And I’ve followed it to the letter of the law. Until today. I’ve “known” Christian Plewacki for years. That is, I’ve followed him on a combination of Twitter and LinkedIn. And, I’ve always respected his viewpoints.

Social Media 60

Social Media Media B2B Content Marketing 60

Agility PR Solutions

JULY 19, 2018

The First Amendment Center of the Freedom Forum Institute has released the results of its new State of the First Amendment survey, which revealed that Americans consider fake news more objectionable than hate speech on social media, though both are opposed by large majorities. The survey also showed that 83 percent of respondents agreed that social media […].

Survey 60

Survey Social Media Media Trends 60

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years.

Publicity 48

Publicity Advertising Advertising Tools 48

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

JULY 19, 2018

Today marks my 30th birthday and despite the mass consensus that I should be feeling down and longing for my 20s back, that’s simply not the […]. The post 30 Life Lessons I’ve Learned in My 30 Years appeared first on HMA Public Relations.

Publicity 48

Publicity 48

Karen Freberg

JULY 19, 2018

It seems like everyone is talking about influencer marketing. Whether it is the recent trends to look more at what influencers can do instead of follower count (finally!), addressing the risks and challenges with influencer marketing , and identifying those who have labeled themselves as influencers, but turned out to be fake. Brands like Mastercard , Audi, and Unilever are just a few who are really taking aim here at influencer marketing and the rise of fake influencers.

Community 46

Community Social Media Fashion System 46

PR 20/20

JULY 19, 2018

Content production is one of the more time-consuming functions of a modern marketer. Most people spend 2-3 hours writing a single blog post, and many brands publish multiple times per week—sometimes multiple times per day. This production rate is required, considering that 84% of people expect brands to provide content that entertains , tells stories , provides solutions and creates experiences and events.

Tools 41

Tools Strategy Analytics Data 41