Thu.Aug 04, 2022

The Similarities and Differences Between US and UK PR

Prowly

As a PR professional, there is plenty of good news about industry growth these days. The PR industry is doing very well in the global market: research firm, Statista, reports that its worldwide value now stands at $97 billion.

How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

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How to Create and Distribute a Press Release in 5 Steps | Business Wire Blog

Business Wire

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.

How Web3 and NFTs will change social media forever

PR Daily

No, really, you need to know this. Don’t click away. If you’ve read part one of this series , the words “Web3,” “NFT,” “blockchain,” “non-fungible” and others don’t seem as out there as they did before. And if they still seem a little fuzzy in your brain, read again for a refresh ).

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Why Publicity?

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

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The importance of Instagram Reels for brands

NewsWhip

The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors.

Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business.

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Pay-to-play podcasting, what makes a perfect social media manger and inclusive language

PR Daily

Plus: The bridal industry’s TikTok success. A TikTok video of Princess Anna conversing with an 11-year-old girl in American Sign Language has been viewed more than 2 million times. The video was posted by Jeanette Tapley, whose daughter, Zoe, is deaf.

3 methods that enhance the customer experience

Agility PR Solutions

No matter what products or services your company provides, it is important to give every customer a quality experience. While in some cases this is impossible, with a few proven practices your staff can please most customers most of the time.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

This Week in PR Ethics (8/4/22): Fraud, Transparency, Disclosure, and Purpose

Ethical Voices

The summer is heating up and so are ethics issues. It is probably easier to ask what violation of PRSA’s code of ethics didn’t happen this week – fraud; lack of transparency and disclosure; and attacks on purpose are just a few. Don’t steal – It is an ethical lesson most people learn early.

4 new influencer marketing trends to watch in a changing Web world

Agility PR Solutions

Digital advertising has been flipped on its head. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms.

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Content Marketing Metrics to Measure

HMA Public Relations

By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Find out more with Justin Liggin. Public Relations content marketing Marketing metrics

New PR industry research finds the volume and variety of comms work is shifting

Agility PR Solutions

As the PR industry expands its utility and integrated capacities, the volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Journalists to Follow on Twitter: AdTech Edition

The TypeBar

The advertising field is changing faster than it ever has in history. The Mad Men era in which powerful ad executives had to rely on intuition when determining marketing messaging are now long gone.

Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

The PR expert Maxim Behar took part in the morning block on Bulgaria on Air TV with Maria Konstantinova hostin the show. He expressed his opinion about the former government's approach to communication strategy, as well as shared his views on the behavior of Bulgarian MPs.