Wed.Jan 05, 2022

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What You Should Actually Care About in “ESG” In 2022 | Business Wire Blog

Business Wire

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

Blogging 322
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New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is to make them actionable. Another is to start small. . For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months.

Writing 310
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Preparing for TikTok in 2022—3 tips for maximizing the platform

Agility PR Solutions

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022. There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where qualifications in writing, editing, filming, and designing are essentials to the […].

Film 168
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New year = new(ish) updates for social media classes!

Karen Freberg

A new year, another semester will begin! 2022 is going to be a busy year, and this semester will be no different than the others I’ve had over the years. However, it will be different in one respect. This is also going to be the very first time I will be teaching *only* social media classes. For the past few years, I have taught during the semester three different courses (we are on a 3/2 load at UofL), and this will be the first time I am going to be taking on two social media class secti

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Rise of sustainable media: New climate change action demands on brands and advertisers

Agility PR Solutions

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

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5 key roles web design plays in content marketing

Agility PR Solutions

Web design plays a critical role in marketing. Your website is probably the primary online channel for engaging with prospects and customers. As you might imagine, you need to leave site visitors with a good impression of your company—and that positive impression needs to flow throughout the customer journey. This guide will discuss the role of web […].

Web 160
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Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’

Culpwrit

By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’ The post Game-changing CPG and Marketing Veteran,

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Best Practices for Landing Pages

Axia PR

Create effective landing pages that give you high quality leads and expand your business multifold. The best way to build a great brand is to create great landing pages for your websites. The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention.

SEO 62
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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy New Year! Are you looking for strategies to pitch the media today? Here’s a great way to jump on something super easy that happens every single year. Twice a year all states implement new laws. This happens on January 1st and July 1st.

Pitching 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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These were the top publishers on Facebook in December 2021

NewsWhip

Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

Facebook 166