Zeroing in on the right influencers in a crowded marketplace
Cision
MARCH 7, 2017
When pitching a story, reaching the right influencers can be challenging. Add a crowded marketplace to the mix, and you create a headache for most marketing professionals. How do you make your message stand out when trying to launch a new product just in time for the holiday season? AKA Media faced a similar challenge when looking to promote its client’s event, All-American Soap Box Derby Championship Race , amidst a busy summer sports season.
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