Mon.Jan 11, 2021

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What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay. In 2021, it continues to be extremely important to include visual images in your news release, but not just any imagery.

Blogging 291
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Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S. alone has 98 million MAU with particularly strong interests in relevant brands, influencers, […]. The post Success in Pinterest Marketing appeared first on.

Pinterest 195
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5 PR tactics to help you start 2021 on the right foot

Agility PR Solutions

2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away. Entire […]. The post 5 PR tactics to help you start 2021 on the right foot appeared first on Agility PR Solutions.

Company 153
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How PR Fits Into Corporate Social Responsibility and 5 Brands That Get It Right

Cision

Find out why more brands are focusing their PR efforts on purpose and social responsibility and learn which companies are doing it well.

Corporate 136
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Marketing copy essentials—3 guiding principles in review

Agility PR Solutions

Marketing copy is anything written by a company that’s meant to attract consumers to the business. When it comes to writing good marketing copy for digital PR, there are three basic principles. And these three principles can apply to businesses looking to convince the audience the company is the best in the industry, businesses working to […].

Marketing 103

More Trending

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How to Create a Memorable Brand Slogans or Tagline

5W PR

How are developed? Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain phrase or line. If someone says, “Just do it,” what comes to mind? Nike! “Think different.” The Apple logo springs into my thoughts. A brand tagline or slogan can be one of the most important parts of branding.

Brand 88
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PressPage begins a new phase with a new CEO

Presspage

Hi, Seb here, co-founder of PressPage. I wrote this small blog post because I’ve got some exciting news to share that affects me personally and is a big step for PressPage. What a journey it's been so far! From the early days of challenging the PR and media relations industry with a fresh view on simplifying workflow efficiency, effectiveness, and measurability.

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Only a third of marketers have a marketing attribution strategy

Agility PR Solutions

Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success. The survey, fielded in partnership with Ascend2, indicates that while marketers do realize the […].

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Lockdown entrepreneur launches digital marketing academy

Stephen Waddington

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Lisa launched Fabric during lockdown. It’s a digital marketing academy to support marketing professions in developing an integrated communications strategy from scratch.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How positive brand image converts to customer loyalty

Agility PR Solutions

“Build your brand.” How many times have you heard those words? It’s become fashionable to talk about creating a positive brand image. The problem is this: Too many business owners think about their brand in a surface-level way. Building your brand isn’t only about coming across as friendly or socially conscious so that you can convince […]. The post How positive brand image converts to customer loyalty appeared first on Agility PR Solutions.

Brand 78
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PressPage begins a new phase with a new CEO

Presspage

Hi, Seb here, co-founder of PressPage. I wrote this small blog post because I have some exciting news to share that affects me personally and is a big step for PressPage. What a journey we have been on so far! From the early days of challenging the PR and media relations industry with a fresh view on simplifying workflows, to today with a solid foundation and hundreds of the best-known global brands who use PressPage daily in their corporate comms and PR work.

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Comms toolbox: 27 digital signage content creation tools

Agility PR Solutions

Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time. Want to know the secret to creating […]. The post Comms toolbox: 27 digital signage content creation tools appeared first on Agility PR Solutions.

Tools 78
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5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their predictions for the PR industry in 2021. This month, we asked our panel of solo PR pros to tell us how they are planning ahead for the new year.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Tips for Acing Your First Zoom Interview

Culpwrit

In the age of remote work, and especially during the coronavirus pandemic, almost all interviews have moved to Zoom or other video platforms. If you’re new to remote work in the PR sector, the hiring process can seem a bit overwhelming. Applying for remote jobs means going up against many more applicants than may have […]. The post Tips for Acing Your First Zoom Interview appeared first on culpwrit.

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What are copy editing style guides?

Axia PR

Know the different types of style guides news media outlets use. Your company just accomplished a major milestone, donated to charity, or expanded its footprint. Congratulations! Now you want to send a news/press release to get the news media’s attention you’ve earned. Before you do that, you’ll first want to make sure your news release is written in the media outlet’s preferred style.

Company 62
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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others.

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#MediaMonday – Rebecca Aguilar

HMA Public Relations

Today’s #MediaMonday comes to us from Rebecca Aguilar, president-elect and chair of the Diversity Committee for the Society of Professional Journalists. Rebecca is a freelance reporter who worked at KPNX-TV Channel 12 for nearly three years beginning in 1990. She’s a multiple Emmy award-winning reporter who spent 28 years in television news and then transitioned […].

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. Thomas Brooks has served as president and CEO of MPA — The Association of Magazine Media. Her résumé also features innovative leadership roles, including as executive vice president and managing director of GM MediaWorks, the stand-alone agency of GM, and as president of Ingenuity

Energy 180
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Disputes across the horizon: arbitration in the United Arab Emirates

Practical Law Construction

This post is the first part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus. This post addresses issues in the United Arab Emirates (UAE) and looks at two issues that frequently arise in construction arbitrations conducted in the UAE: The enforcement of arbitral awards. The potential liability of arbitrators and experts practising in the region.

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New Year, New Plan of Action: 7 Tips for Optimizing Your 2021 PR Strategy

PR Fuel

Are you ready for a new and improved year for your business? Welcome to 2021! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy. Even if you already have a PR strategy in place, you should consider making a new PR strategy or revamping your current one. No business can survive on the same old practices forever.

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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

Pundits and politicians have bemoaned our country’s cultural and partisan divisions for years. Yet things have gotten worse. There’s just not much that brings us together these days. The past five years have seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. I’ve long thought that this perfect storm of disunity represents an obligation – and an opportunity – for corporate America.

Corporate 338
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.