Mon.Jan 11, 2021

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S.

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6 reasons why it’s the right time to start podcasting

PR Daily

Even though there are fewer commuters downloading their favorite shows, listenership to the digital audio format is up. Is now the time for you to produce your own podcast? More Americans (3.6 million more) listened to podcasts in 2020 than 2019. The total podcast audience in the U.S.

A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA.

Energy 140

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PRSA’s new CEO sees opportunities amid challenges of 2021

PR Daily

Linda Thomas Brooks offers her thoughts on the future of an industry with “the skills and perspective to be at the center of that universe.”. It’s an incredible time to be a communicator.

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More Trending

4 lessons learned from starting a PR agency with a family member

PR Daily

One PR pro shares her perspective on why keeping it all in the family was a great choice for her career—and some of the important lessons it taught her.

Agency 107

Media Moves at TIME, The New York Times Magazine & LAist, New York Public Radio Hires Health & Science Editor

Cision

Janell Ross to join TIME, Claire Gutierrez promoted at The New York Times Magazine, and more. Media Blog

Radio 131

Let’s take a deep-dive into internal business jargon that change agents and communicators should not run up the flagpole in 2021

PR Daily

A new Verizon survey lists the most grating, frustrating phrases to excise from your prose in the new year. The painful events of 2020 have stripped away much of the veneer and pretense from business communication. Or at least they should.

Can AI write a better pitch than you? Most journalists and media specialists like what they see

Agility PR Solutions

Will artificial intelligence eventually take over the world? Will humanity become obsolete in AI’s wake? More importantly to media pros, can AI write a good subject line and a solid pitch?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Lockdown entrepreneur launches digital marketing academy

Stephen Waddington

Fabric Academy is a digital learning and development community founded by entrepreneur Lisa Eaton. Lisa Eaton is the founder and managing director of Unwritten , a strategic communication agency based in the North of England. Lisa launched Fabric during lockdown.

Only a third of marketers have a marketing attribution strategy

Agility PR Solutions

Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. Those, however, who do have an attribution strategy in place are seeing great success.

Tips for Acing Your First Zoom Interview

Culpwrit

In the age of remote work, and especially during the coronavirus pandemic, almost all interviews have moved to Zoom or other video platforms. If you’re new to remote work in the PR sector, the hiring process can seem a bit overwhelming.

How positive brand image converts to customer loyalty

Agility PR Solutions

“Build your brand.” How many times have you heard those words? It’s become fashionable to talk about creating a positive brand image. The problem is this: Too many business owners think about their brand in a surface-level way.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Moves at TIME, The New York Times Magazine & LAist, New York Public Radio Hires Health & Science Editor

TrendKite

Janell Ross to join TIME, Claire Gutierrez promoted at The New York Times Magazine, and more

Radio 62

Comms toolbox: 27 digital signage content creation tools

Agility PR Solutions

Digital signage content can help you get your message out, but it only has an impact on your business and team if it’s relevant and compelling. Luckily, turning your content strategy into memorable visuals that get noticed doesn’t have to cost a lot or take hours of time.

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What are copy editing style guides?

Axia PR

Know the different types of style guides news media outlets use. Your company just accomplished a major milestone, donated to charity, or expanded its footprint. Congratulations! Now you want to send a news/press release to get the news media’s attention you’ve earned.

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#MediaMonday – Rebecca Aguilar

HMA Public Relations

Today’s #MediaMonday comes to us from Rebecca Aguilar, president-elect and chair of the Diversity Committee for the Society of Professional Journalists. Rebecca is a freelance reporter who worked at KPNX-TV Channel 12 for nearly three years beginning in 1990.

Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a freelance writer with a focus on electric vehicles and other alternative powertrains.

How to Create a Memorable Brand Slogans or Tagline

5W PR

How are developed? Why spend time on a unique brand tagline? Some brands are so well developed that a brand can be conjured in mind instantly if you say a certain phrase or line. If someone says, “Just do it,” what comes to mind? Think different.” The Apple logo springs into my thoughts.

PressPage begins a new phase with a new CEO

Presspage

Hi, Seb here, co-founder of PressPage. I wrote this small blog post because I have some exciting news to share that affects me personally and is a big step for PressPage. What a journey we have been on so far!

5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

New Year, New Plan of Action: 7 Tips for Optimizing Your 2021 PR Strategy

PR Fuel

Are you ready for a new and improved year for your business? Welcome to 2021! One of the most important things for any business to handle at the beginning of the new year is building a successful PR strategy.

5 avsnitt av IR & Corpcomms-podden för att kickstarta 2021

TrendKite

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Big Business Must Help Us Heal

ImPRessions - Crenshaw Communications

Pundits and politicians have bemoaned our country’s cultural and partisan divisions for years. Yet things have gotten worse. There’s just not much that brings us together these days.

Disputes across the horizon: arbitration in the United Arab Emirates

Practical Law Construction

This post is the first part of a series covering issues that frequently arise in international arbitration, each with a specific regional focus.

PGA cuts ties with Trump, organizations pause political donations and Twitter permanently bans Trump’s account

PR Daily

Also: AWS pulls social media app Parler’s hosting, General Motors launches redesign focused on an electric-driven future, Purcotton apologizes for ad, and more.