Thu.Nov 19, 2020

What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it!

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. If you’re like me, you probably joined TikTok at the start of the pandemic.

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Introducing Cision's New Analytics Dashboards and Interactive Reports

Cision

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud. Cision Product News

5 lessons on activating celebrity superfans

PR Daily

Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday. For brands looking to grab bigger audiences, a celebrity partnership can often be the prefect play. But what if a celebrity is already a fan?

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Evergreen Content to Help You Meet Holiday Writing Deadlines

Cision

It's holiday time, and you've got to fill the news site. We've got some releases that will help. Media Blog

More Trending

Adjusting sails is paramount—is your brand prepared to pivot?

Agility PR Solutions

“I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. Since the pandemic, most experts say brands must also do the same to thrive, much less survive.

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JK Rowling online reputation analysis

Awario

Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.

Even without a vaccine, many people around the world think it’s OK to travel now

Agility PR Solutions

Recent developments and the imminent progress towards a COVID vaccine are promising, but most consumers surveyed are not waiting for a vaccine to travel—and an increasing number of travelers say it OK to travel now, according to new research from management consulting firm Oliver Wyman.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including Carbon Brief, Money Saving Expert, Newsweek and more

Cision

Ayesha Tandon is now Science Journalist at Carbon Brief; Helen Knapman joins Money Saving Expert as Assistant Editor, News and Investigations; Kashmira Gander is now Acting Science Editor at Newsweek. Media Blog

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New Muck Rack survey: 31% of tech journalists are less likely to respond to pitches than the same time last year

Muck Rack

New Muck Rack survey: 31% of tech journalists are less likely to respond to pitches than the same time last year

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Security PR: How to protect your business network

Agility PR Solutions

With more and more of your daily life taking place online, it can be easy to find yourself targeted by hackers. Hackers have numerous tools at their disposal, and they’re constantly developing new tools and techniques in order to steal the personal data of hapless internet users.

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3 Trends That Could Make Virtual Events Less Awful in 2021

Contently - Strategy

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What Do Journalists Want? Five Elements of a Good Story

Bianchi Biz Blog

Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client.

Communicators Can Show How Clients’ Products Benefit Society

PRSay

Ten years ago, when I was a junior reporter in France, I was assigned to cover the then-burgeoning field of social entrepreneurship. I wrote stories for a radio show about a new kind of business people, whose goal wasn’t just to make money but also to improve society.

Introducing Cision's New Analytics Dashboards and Interactive Reports

TrendKite

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud

2020: The Year That Taught Us Resilience

Offleash

By Joanna Kulesa. If Charles Dickens were writing “A Tale of Two Cities” in 2020, he might have changed “it was the best of times, it was the worst of times” to “it was the worst of times, no really, it was the worst of times.”. Who could blame him?

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Evergreen Content to Help You Meet Holiday Writing Deadlines

TrendKite

It's holiday time, and you've got to fill the news site. We've got some releases that will help

Why Tough Conversations are Important

HMA Public Relations

How do you prepare for tough conversations? Autumn Jarrett shares her best practices on how to initiate these tough conversations in the workplace. The post Why Tough Conversations are Important appeared first on HMA Public Relations. Featured

UK Media Moves including Carbon Brief, Money Saving Expert, Newsweek and more

TrendKite

Ayesha Tandon is now Science Journalist at Carbon Brief; Helen Knapman joins Money Saving Expert as Assistant Editor, News and Investigations; Kashmira Gander is now Acting Science Editor at Newsweek

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CMOs Foresee Improved Results from Marketing Data & Analytics

Glean.info Blog

Photo by William Iven on Unsplash. Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability so far to live up to expectations.

6 Tactics to Increase Brand Awareness For Your Small Business

Prowly

Brand awareness is a foggy concept for many business owners. They prefer launching tons of lead generation and sales campaigns, but they hardly ever think of the importance of simply being in front of their target audience’s eyes.

Maxim Behar for BG ON AIR on the topic "COVID infodemia"

Maxim Behar

Maxim Behar was a guest on the "Bulgaria Sutrin" show on Bulgaria ON AIR hosted by Zlatimir Yochev and the social anthropologist Haralan Alexandrov. The PR expert commented on the lack of information and accurate communication about the COVID pandemic on the part of the people in power.

How should brands weigh in on the election?

PR Daily

You might lose a few followers for speaking out, but silence can ding your company’s reputation, too. Here’s how to handle this vexing comms conundrum. This year’s divided electorate and disputed election results present a PR dilemma to brands over what’s usually a routine affair.

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