Earned Media Poised for New Prominence in 2018 [UML]
Sword and the Script
DECEMBER 16, 2017
If there’s one theme that plagued digital advertising throughout 2017, it was controversy. Fraud , questionable metrics , and brand safety to name a few. It amazes me that one of the big debates in programmatic is how many seconds of video needs to roll to count as a view. Marc Pritchard, the top marketer at Proctor & Gamble, kicked 2017 off with a widely reported speech knocking digital ads, which Marketing Dive summed up nicely in this question and answer interview : “[A lot of companies]
84 
Let's personalize your content