Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.

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Training Video Analysis Data 399

Ronn Torossian

MAY 13, 2019

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains. In many industries, there is a large disconnect and gap between the senior executives and the end consumer. While this […].

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Consumer Corporate Blogging Industry 150

Garrett Public Relations

MAY 13, 2019

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value? While much has been written about tracking its value, I’m going to make another argument – maybe the most significant benefit of social […]. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Social Media Media Marketing Publicity 167

Agility PR Solutions

MAY 13, 2019

Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users. Despite that truth, new findings suggest that not enough small businesses advocate for their […].

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Small Business Branding Brand Media 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

MAY 13, 2019

Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. 2018 SBA reports show there are 30.2 million SMBs in the US , 90% of which analysts say fail.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Muck Rack

MAY 13, 2019

Reddit 101 for PR pros

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Reddit 118

Agility PR Solutions

MAY 13, 2019

Spoiler alert: Caution, “Game of Thrones” fans who are not caught up to and including season 8, episode 4, here be spoilers! Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell. Did anyone really dare to breathe easy after several of our favorites […]. The post GoT PR: How Starbucks’ cup cameo stole the spotlight—and the conversation appeared first on Agility PR Solutions.

Measurement 101

Measurement Analysis Publicity 101

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. With a wealth of data about people and groups already out there in the digital age, managing your brand helps you control what people will likely come across anyway.

Insurance 55

Insurance Insurance Publicity Healthcare 55

Agility PR Solutions

MAY 13, 2019

As part of PRSA’s mission to advance the PR profession—and the professional—PRSA’s San Francisco Bay Area chapter recently introduced its Meet the Media Q&A series, where chapter members interview leading Bay Area journalists for insights into their coverage and pitching preferences. Here’s a look at the first two in the series: Owen Thomas, Business Editor, […].

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Meeting Media Interviews Pitching 72

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HMA Public Relations

MAY 13, 2019

Welcome to a special edition of our #MediaMonday column! Today, rather than share the story of a member of the media, we are proud to share information about an entire media outlet and resource that touches the entire state: The Arizona 100. The post #MediaMonday – The Arizona 100 appeared first on HMA Public Relations.

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Resources Publicity Media 54

Agility PR Solutions

MAY 13, 2019

In a tough and competitive market, setting up your own PR agency can be both daunting and challenging, even for a seasoned PR professional. Once you have all the experience in PR that you need, you may be looking for the next step: managing your own agency. However, as a businessperson, there are many things […]. The post 5 things to consider when setting up a PR agency appeared first on Agility PR Solutions.

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Agency Marketing Publicity 68

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. With a wealth of data about people and groups already out there in the digital age, managing your brand helps you control what people will likely come across anyway.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Agility PR Solutions

MAY 13, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: hires Liana Baker (@LianaBaker) as U.S. Deals Team Leader in New York. HuffPost: Ashley Feinberg (@ashleyfeinberg) has left. Los Angeles Times: hires Jeff Bercovici (@jeffbercovici) as […].

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Twitter Industry Media 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Scott Public Relations

MAY 13, 2019

Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands. Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Thirteen people were killed, and another twelve were injured.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

NewsWhip

MAY 13, 2019

[…]. The post NWRC Test appeared first on NewsWhip.

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Scott Public Relations

MAY 13, 2019

Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands. Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. Thirteen people were killed, and another twelve were injured.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40