Mon.May 13, 2019

Social Listening: When #AI Takes Over

PR Expanded

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

Video 302

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains.

Why you should reduce your reliance on social media

PR Daily

As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content. This article originally appeared on PR Daily in May of 2018. Is it time to stop searching for the perfect platform?

Fewer than half of small businesses actively seek reviews—here’s why they should

Agility PR Solutions

Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Study: Owned and shared media seen rapidly gaining value

PR Daily

In its 2019 Global Communications Report, the Annenberg Center identifies how PR pros are putting a premium on social media and owned content, as well as technology’s impact.

Study 149

More Trending

20 ideas for content that readers want to share

PR Daily

As many communicators turn to owned media to tell their organizations’ stories, it is important to create content that readers want to share on social media channels. It’s not easy to have consistently fresh blog content that people want to read and share.

eBook 143

GoT PR: How Starbucks’ cup cameo stole the spotlight—and the conversation

Agility PR Solutions

Spoiler alert: Caution, “Game of Thrones” fans who are not caught up to and including season 8, episode 4, here be spoilers! Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell.

Phillip Morris halts global campaign featuring young influencers

PR Daily

The depiction of an under-25 user of a vaporizer product ‘was a clear breach’ of its own policy, the company says, emphasizing that no laws were broken. Still, the FDA is keeping watch. Where there’s smoke—or vapor—there’s a potential PR firestorm.

How email marketing can rescue your website’s SEO ranking

Agility PR Solutions

The full ramifications of Google’s March 2019 algorithm update are not yet known. The purpose of the update was to refine user search queries to provide more accurate results for those queries, yet many websites reportedly suffered a drop in SEO ranking.

SEO 104

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

There’s still time to enter PR Daily’s 2019 Media Relations Awards

PR Daily

Earn recognition for your powerful pitches, unforgettable campaigns and must-attend events. The late submission deadline is May 22. The post There’s still time to enter PR Daily’s 2019 Media Relations Awards appeared first on PR Daily.

5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

Guest Post by Amos Onwukwe. Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers.

Want your pitches to land? Take cues from Ragan editors and other experts

PR Daily

Write an intriguing lede, offer fresh data or new information, and get straight to the point. Oh, and do your homework so you don’t waste everyone’s time. Free booze or doughnuts aside, what’s the best way to grab a journalist’s attention?

5 things to consider when setting up a PR agency

Agility PR Solutions

In a tough and competitive market, setting up your own PR agency can be both daunting and challenging, even for a seasoned PR professional. Once you have all the experience in PR that you need, you may be looking for the next step: managing your own agency.

#MediaMonday – The Arizona 100

HMA Public Relations

Welcome to a special edition of our #MediaMonday column! Today, rather than share the story of a member of the media, we are proud to share information about an entire media outlet and resource that touches the entire state: The Arizona 100.

NWRC Test

NewsWhip

[…]. The post NWRC Test appeared first on NewsWhip.

78

Reddit 101 for PR pros

Muck Rack

Reddit 101 for PR pros

Reddit 110

Meeting the media—Q&As with two Bay Area journalists

Agility PR Solutions

As part of PRSA’s mission to advance the PR profession—and the professional—PRSA’s San Francisco Bay Area chapter recently introduced its Meet the Media Q&A series, where chapter members interview leading Bay Area journalists for insights into their coverage and pitching preferences. Here’s a look at the first two in the series: Owen Thomas, Business Editor, […]. The post Meeting the media—Q&As with two Bay Area journalists appeared first on Agility PR Solutions.

Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address.

Journalists on the move – Week of May 13

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: hires Liana Baker (@LianaBaker) as U.S. Deals Team Leader in New York. HuffPost: Ashley Feinberg (@ashleyfeinberg) has left. Los Angeles Times: hires Jeff Bercovici (@jeffbercovici) as […]. The post Journalists on the move – Week of May 13 appeared first on Agility PR Solutions. Media Moves

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Father-daughter time: That’s what my husband and daughter shared during an evening at a country Western bar, enjoying one of their favorite bands. Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself.

How IHOP's Mother's Day Tweet Went Wrong

Flack Me

Category: Flack Me Summary: Maybe they were still riding the IHOb stunt's success, maybe they weren't paying attention, maybe they didn't care. But, the Twitterverse noticed

28