Mon.Apr 29, 2019

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere.

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How to protect your online reputation with PR tactics

PR Daily

Combating online smears requires patience and dedication, and a robust content strategy. Here’s why you should turn to PR pros and avoid unscrupulous SEO companies. What is the best way to safeguard your reputation online?

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Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on.

9 steps for working with journalists

PR Daily

The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections. Reporters ask lots of questions. What if one happens to be, “Do you have time for a few questions?”.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

What Can We learn from the partnership between Tiger Woods and Nike?

Shift Communications

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike.

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More Trending

Heightened corp-behavior awareness elevates ethics concerns—key issues to watch

Agility PR Solutions

With reputation sensitivity on red alert these days, companies have to tread lightly though controversies like data breaches, questionable sales practices and organizational misconduct—and ideally end them once and for all.

5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. This article originally appeared on PR Daily in May of 2018.

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Agency insights—how clients negotiate successful PR contracts

Agility PR Solutions

Public relations experts do more than distribute public communication and write press releases. The best PR specialists are expert negotiators, monitoring the mood of those impacted by an organization’s declarations, decisions, and actions.

‘Media day’ for professors boosts coverage for university

PR Daily

Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs. Sports teams get tons of coverage through “media days,” when athletes are trotted out to offer their wisdom about the upcoming season or championship game.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why you shouldn’t cut PR from your budget

Muck Rack

Why you shouldn’t cut PR from your budget


Brand managers snap up ‘Avengers: Endgame’ marketing opportunities

PR Daily

Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins.

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A Quick Guide to Writing Enticing ‘Benefits Headlines’


Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.”

Don’t miss this week’s Digital Marketing & Social Media Awards deadline

PR Daily

There are more than 30 categories, including multichannel campaign, Instagram Stories, social listening and real-time response and recruitment campaign. Your last chance to enter is May 3.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 fundamental tips for staying on your game and delivering great PR

Agility PR Solutions

One of the most eventful careers that you can have is that of a PR professional. Your day-to-day tasks will consist of a range of activities which include telling positive stories and coming up with strategies for damage control.

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The best content wins. The rise of digital communications and forms of digital marketing see to that. This never-ending thirst for content is recasting the PR profession. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn). No surprise, the job.more.

ESG investors’ CSR concerns go way beyond the environment—what you need to know

Agility PR Solutions

Environmental protection gets most of the global attention within the ESG (Environmental, Social and Governance) sector of investing, but new research from Allianz Life Insurance Company of North America reveals that in the U.S.,

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.

Survey 383

#MediaMonday – Lauren Topor Reichert

HMA Public Relations

Today’s #MediaMonday comes to us from Lauren Topor Reichert, one of the top foodie freelance writers in Arizona. The post #MediaMonday – Lauren Topor Reichert appeared first on HMA Public Relations. Featured Media Monday #MediaMonday - Lauren Topor Reichert Lauren Topor Reichert

98% of small businesses claim to protect app users’ data—is it true?

Agility PR Solutions

Although the vast majority of small businesses (98 percent) claim to protect their app users’ data, new research from B2B ratings and reviews firm Clutch reveals that most companies are not implementing the basic measures required for online security. According to the firm’s new study, less than half of small businesses (41 percent) require a […]. The post 98% of small businesses claim to protect app users’ data—is it true? appeared first on Agility PR Solutions.

Borkowski’s weirdly mesmerizing purpose.

Mark My Words

Purpose is one of those buzzwords like disruption, innovation and ephemeral content that I try to avoid. I like to keep things simple though I will admit the thing that has kept [link] for the past thirty years is a singularity of purpose, and whilst of course we keep an eye on the future, our work is grounded in the present because whilst the future is coming, it may well change direction several times before it gets here.

Journalists on the move – Week of April 29

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New Republic, The: hires Alex Pareene (@pareene) as a Staff Writer covering politics and media. New York Times: hires Katie Glueck (@katieglueck) and Reid Epstein (@reidepstein) as Politics […]. The post Journalists on the move – Week of April 29 appeared first on Agility PR Solutions. Media Moves

Triumph for Extinction Rebellion as protests spark huge surge in ‘climate change’ web traffic

Mark My Words

The Independent. Mark Borkowski , who has written extensively about the art of the “publicity stunt” , said that the campaign was markedly different from previous eco-protests. The aims of the Extinction Rebellion press operation is gradual change – to gather momentum, and what we’ve seen recently with them has been something that has built up over a period of time,” he said. Read full article here: [link]. Mark Comments

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Instagram Stories for Dummies


Instagram Stories has its roots in Snapchat, as a means of sharing with your followers short-lived photos and videos destined to disappear in 24 hours. Today, Instagram Stories has become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers. Furthermore, Stories have led to story ads, and Instagram has even added Highlights so as to allow your Stories to live on beyond their original 24-hour cut-off.

No comic, no president—yet the speaker wows White House reporters

PR Daily

The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters. Ron Chernow proved you don’t have to fire off one-liners to entertain a roomful of journalists.

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