Mon.Apr 29, 2019

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Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […]. The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Consumer 170
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A Quick Guide to Writing Enticing ‘Benefits Headlines’

PRSay

Which of these headlines is most likely to spur you to sign up for a webinar? One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better

Writing 155
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Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit. Brands issue their own versions […]. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Trends 150
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What Can We learn from the partnership between Tiger Woods and Nike?

Shift Communications

Tiger Woods took the sports world by storm with his unexpected victory at the 2019 Masters Tournament. His spectacular performance not only rallied fans around the world, but also served as a shining moment for his faithful sponsor, Nike. The relationship between the legendary golfer and the American sports megabrand dates back to 1996, the early stages of Tiger’s professional career.

Sports 121
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The best content wins. The rise of digital communications and forms of digital marketing see to that. This never-ending thirst for content is recasting the PR profession. The chart below (source: LinkedIn and Recode) depicts job hires in the U.S. by function over the past 14 years (source: LinkedIn).

Industry 101

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Agency insights—how clients negotiate successful PR contracts

Agility PR Solutions

Public relations experts do more than distribute public communication and write press releases. The best PR specialists are expert negotiators, monitoring the mood of those impacted by an organization’s declarations, decisions, and actions. PR requires a negotiation mindset to balance the organization’s needs, interests, and desires with those of other stakeholders.

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Instagram Stories for Dummies

5W PR

Instagram Stories has its roots in Snapchat, as a means of sharing with your followers short-lived photos and videos destined to disappear in 24 hours. Today, Instagram Stories has become an essential part of the platform, even beginning to overtake permanent posts as the go-to means of sharing content with followers. Furthermore, Stories have led to story ads, and Instagram has even added Highlights so as to allow your Stories to live on beyond their original 24-hour cut-off.

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Heightened corp-behavior awareness elevates ethics concerns—key issues to watch

Agility PR Solutions

With reputation sensitivity on red alert these days, companies have to tread lightly though controversies like data breaches, questionable sales practices and organizational misconduct—and ideally end them once and for all. New research from audit and advisory network KPMG reveals a cross-industry consensus that enterprises need to better detect and prevent ethical misconduct by enhancing […].

Ethics 75
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Borkowski’s weirdly mesmerizing purpose.

Mark My Words

Purpose is one of those buzzwords like disruption, innovation and ephemeral content that I try to avoid. I like to keep things simple though I will admit the thing that has kept [link] for the past thirty years is a singularity of purpose, and whilst of course we keep an eye on the future, our work is grounded in the present because whilst the future is coming, it may well change direction several times before it gets here.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 fundamental tips for staying on your game and delivering great PR

Agility PR Solutions

One of the most eventful careers that you can have is that of a PR professional. Your day-to-day tasks will consist of a range of activities which include telling positive stories and coming up with strategies for damage control. However, it’s a job that requires creativity, a good understanding of the brand you’re representing and […]. The post 4 fundamental tips for staying on your game and delivering great PR appeared first on Agility PR Solutions.

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Triumph for Extinction Rebellion as protests spark huge surge in ‘climate change’ web traffic

Mark My Words

The Independent. Mark Borkowski , who has written extensively about the art of the “publicity stunt” , said that the campaign was markedly different from previous eco-protests. The aims of the Extinction Rebellion press operation is gradual change – to gather momentum, and what we’ve seen recently with them has been something that has built up over a period of time,” he said.

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98% of small businesses claim to protect app users’ data—is it true?

Agility PR Solutions

Although the vast majority of small businesses (98 percent) claim to protect their app users’ data, new research from B2B ratings and reviews firm Clutch reveals that most companies are not implementing the basic measures required for online security. According to the firm’s new study, less than half of small businesses (41 percent) require a […].

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#MediaMonday – Lauren Topor Reichert

HMA Public Relations

Today’s #MediaMonday comes to us from Lauren Topor Reichert, one of the top foodie freelance writers in Arizona. The post #MediaMonday – Lauren Topor Reichert appeared first on HMA Public Relations.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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ESG investors’ CSR concerns go way beyond the environment—what you need to know

Agility PR Solutions

Environmental protection gets most of the global attention within the ESG (Environmental, Social and Governance) sector of investing, but new research from Allianz Life Insurance Company of North America reveals that in the U.S., social and governance issues are equally important, if not more important than your brand’s environmental record when consumers are deciding whether […].

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply – 17% – from the same survey the previous year.

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Journalists on the move – Week of April 29

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New Republic, The: hires Alex Pareene (@pareene) as a Staff Writer covering politics and media. New York Times: hires Katie Glueck (@katieglueck) and Reid Epstein (@reidepstein) as Politics […].

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