Wed.Apr 03, 2019

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap


Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement.

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In its business and in its PR , Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is.

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How to Measure Social Media ROI?


Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

Why you should be excited about the new AP Stylebook guidelines

PR Daily

Hear directly from a leading Associated Press editor how these changes will benefit writers. Another year, another AP Stylebook update. If you find yourself frustrated by the continual changes, you’re not alone.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Which traditional marketing tactics are still effective today?

Agility PR Solutions

Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact.

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Podcast enthusiasm is on the rise—find out who’s listening

Agility PR Solutions

Podcasts have rapidly become one of the most popular mediums of choice for Americans seeking news, entertainment and knowledge. While podcasts are enjoyed across generations, a new survey found Millennials to be the most frequent listeners—in fact, a third of Millennials listen to podcasts daily.

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Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

As the social media app aims to grab lucrative drug advertising partnerships, it says users are more open to having intimate health conversations. Yet Snap faces stiff competition.

Top 10 takeaways from the CIPR State of the Profession survey 2019

Stuart Bruce

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations Training

Yielding to pressure, Google sets minimum wage, adds benefits for temps

PR Daily

The company has been slammed for relying on temporary and independent workers who don’t enjoy the same perks and protections as regular employees. The move got kudos online. When changing internal policy because of external pressure, you must make a big splash.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Experience crisis: 85% of companies need to improve their CX—what’s going wrong?

Agility PR Solutions

Save $50 on your 2019 Corporate Social Responsibility Awards entry

PR Daily

Your last chance to save is coming up fast. Don’t miss the early-bird deadline on Friday, April 5. The post Save $50 on your 2019 Corporate Social Responsibility Awards entry appeared first on PR Daily.

20% of cyber-crime victims work in marketing, public relations and HR

Agility PR Solutions

According to Sophos, 70 percent of internet users use the same password for almost all the web services they use.

7 reasons a freelance journalist should start a podcast

Muck Rack

7 reasons a freelance journalist should start a podcast


How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Blazing Your Own Trail

HMA Public Relations

The last of the presenters in the inaugural season of the #ArizonaSpeakerSeries was Dr. Jane Goodall. That’s right, the lady who lived with the chimpanzees. And […]. The post Blazing Your Own Trail appeared first on HMA Public Relations.

Filler words that clog up your PR copy

PR Daily

Keeping readers engaged requires diligent trimming. Here are words and phrases that savvy writers and editors should look for and remove. Writers often put filler words in their writing without realizing it.

Annual USC Annenberg Study Finds Communicators Skeptical About Tech Innovations


According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology.

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Learn to write and you’ll have a job for life

Stephen Waddington

The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential. Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. The numbers are consistent at all levels of practice. Writing and editing are the most common task for 73% of junior roles and 50% of senior roles.

How April Fools drove engagement for brands and publishers


[…]. The post How April Fools drove engagement for brands and publishers appeared first on NewsWhip. Brands Communications & PR

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Template: SWOT analysis for communication strategy

Axia PR

Download a complimentary template to help plan your PR campaign. A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats.

The 2019 Contently Summit: Keynote Presentations

Contently - Strategy

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here.

Summit Speaker Q&A: Daryl Drabinsky, CVS Health

Zignal Labs

The post Summit Speaker Q&A: Daryl Drabinsky, CVS Health appeared first on Zignal Labs


Washington, D.C. Through the Lens of a Storyteller : Never so clearly have I understood that the United States was built figuratively and literally on words.

The Hoffman Agency

By Sarah Collins, Senior Account Executive. When I travel, “things” are always at the top of my to-do list. Monuments, art, Mother Nature’s creations, etc. – and I expect that there will be some literature when I get there to explain what I’m seeing and why it’s there.