Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged good

Storytelling 284

Storytelling B2C Retail Measurement 284

ImPRessions - Crenshaw Communications

APRIL 3, 2019

In its business and in its PR , Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is. iPhone sales started slowing several years ago, but no one seemed to mind or even notice much because prices kept going up, preserving profitability. But 2019 has so far been a rough year for the world’s most valuable brand.

Wireless 156

Wireless Privacy Engineering Reputation 156

Agility PR Solutions

APRIL 3, 2019

Even though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact. The digital revolution is changing the face of marketing, but traditional marketing has hardly gone bust. Furthermore, most hi-tech companies recognize […].

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Marketing Industry Company Analysis 138

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens.

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Study Communications Technology Analytics 126

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 3, 2019

Podcasts have rapidly become one of the most popular mediums of choice for Americans seeking news, entertainment and knowledge. While podcasts are enjoyed across generations, a new survey found Millennials to be the most frequent listeners—in fact, a third of Millennials listen to podcasts daily. The research, from AI-powered educational app platform EX-IQ, demonstrate the rise […].

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Survey Education Trends Publicity 138

Brand24

APRIL 3, 2019

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance.

Social Media 130

Social Media Measurement How To Media 130

Stephen Waddington

APRIL 3, 2019

The CIPR State of Profession survey suggests that basic skills are more important than ever and that we need to grasp the opportunity for management potential. Copywriting and editing are tasks most commonly undertaken by 57% of people working in public relations. It’s a statistic buried within the CIPR State of the Profession report for 2019. The numbers are consistent at all levels of practice.

Writing 84

Writing Survey Government Media Relations 84

Muck Rack

APRIL 3, 2019

7 reasons a freelance journalist should start a podcast

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Agility PR Solutions

APRIL 3, 2019

Customer experience today is changing radically as new technologies disrupt traditional industries and customers ramp up their expectations for faster, more personalized service—and new research from CX delivery firm UserTesting reveals there’s never been a greater need for companies to quickly empathize with their customers and understand their experiences than now.

Crisis 81

Crisis Company Technology Industry 81

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Contently - Strategy

APRIL 3, 2019

The 2019 Contently Summit was one day full of 10 sessions that featured 24 speakers from 11 different companies. Over 200 people attended the event to hear about content mastery from peers and colleagues. The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here.

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Enterprise Content Marketing Data B2C 71

Agility PR Solutions

APRIL 3, 2019

According to Sophos, 70 percent of internet users use the same password for almost all the web services they use. It therefore comes as no surprise that ‘phishing’ is such a popular and effective tool for cyber-criminals against their victims, allowing them to assume control of all accounts—whether it be social media or online banking. […]. The post 20% of cyber-crime victims work in marketing, public relations and HR appeared first on Agility PR Solutions.

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Publicity Banking Marketing Web 72

NewsWhip

APRIL 3, 2019

[…]. The post How April Fools drove engagement for brands and publishers appeared first on NewsWhip.

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Brand Branding Communications 83

HMA Public Relations

APRIL 3, 2019

The last of the presenters in the inaugural season of the #ArizonaSpeakerSeries was Dr. Jane Goodall. That’s right, the lady who lived with the chimpanzees. And […]. The post Blazing Your Own Trail appeared first on HMA Public Relations.

Publicity 57

Publicity 57

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

APRIL 3, 2019

Download a complimentary template to help plan your PR campaign. A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. You can also use this tool for communication, marketing, and public relations strategies as it helps identify which areas to focus on and helps improve communication methods.

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Analysis Strategy Communications Tools 48

The Hoffman Agency

APRIL 3, 2019

By Sarah Collins, Senior Account Executive. When I travel, “things” are always at the top of my to-do list. Monuments, art, Mother Nature’s creations, etc. – and I expect that there will be some literature when I get there to explain what I’m seeing and why it’s there. I’ve never anticipated that the narratives would become such an interesting attraction in-and-of-themselves until I visited Washington, D.C.

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Storytelling Fashion Travel Local 52