Wed.Apr 19, 2017

Storytelling at a Massive Scale


Telling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […]. Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytelling

5 Pitches That Journalists Don’t Care About


Working in media relations is not for the faint of heart or the easily discouraged. PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible.

Trending Sources

The PR Case For The Social CEO

ImPRessions - Crenshaw Communications

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Today, things are different.

Adidas apologies for ‘insensitive’ Boston Marathon email

PR Daily

The power of an email’s subject line cannot be understated—for better or worse. Adidas was recently on the latter end of that lesson. Following this week’s Boston Marathon, the retail company’s customers found in their email inbox a congratulatory message.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Should your organization be awarded for its transparency?

PR Daily


Earnings Pitfalls to Avoid

Beyond PR

What’s your favorite time of year? At PR Newswire ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story.

Ragan Training makes it easy to offer new ideas

PR Daily

It’s hard to keep your tactics fresh. You stride into your regular Monday meeting, and a restless energy pervades the room. The numbers are down, and everyone seems to have aged overnight. Your team is in a slump; upper management wants to try a “new approach.”

How to build accurate PR agency project budgets

Media Bullseye

Successful public relations executives understand the need to focus on project profitability , but how exactly do you do that? It starts with building out an accurate budget.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Facebook to roll out chatbot features in Messenger

PR Daily

Facebook’s most notable announcement at its annual F8 conference shows that the platform is going all in on Messenger. The company announced its intention to connect more small businesses to customers through enhanced chatbot features.

Tools 16

It Looks Like News. It Smells Like News. Alas, It’s Not News.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The quest by both brands and publications to fool the reader continues. In response, the FTC has made a push for disclosure on sponsored content and native advertising. But what about the online search for news? I was reminded of this challenge during a client campaign that included a sponsored content spoke. If you plug.more. The post It Looks Like News. It Smells Like News.

7 crucial questions journalists should pose to PR pros

PR Daily

When you work with reporters almost daily, you learn a lot of about the media industry. You pick up nuances about publications and outlets and the working styles of particular reporters. You also get asked a lot of questions, and that’s OK, because we ask a ton right back. Many are unsurprising; some should be asked more often, as they deliver vital information. Here are seven key questions that journalists in every medium should ask PR pros: 1. Can you send this to me by X time on Y date?”.

Top 10 Radio Stations in California


This week we take a look at the top radio stations in California based on Nielsen Audio ratings. All numbers were pulled April 19, 2017. KIIS-FM 102.7 – 4,117,600. KBIG-FM 104.3 MYFM – 4,057,200. KOST-FM 103.5 – 3,661,600. KRTH-FM K-Earth 101 – 3,071,200. KAMP-FM 97.1 AMP Radio – 2,965,100. KPWR-FM Power 106 – 2,710,800. KCBS-FM 93.1 Jack FM – 2,559,500. KRRL-FM REAL 92.3 – 2,131,400. KYSR-FM ALT 98.7 – 1,937,400.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

30 jobs in the PR and marketing world

PR Daily

Though McDonald’s golden arches adorn many streets throughout the world, the fast-food giant had humble beginnings.

Social Shake-Up Attendees Mostly Use Facebook & Twitter, But Are Concerned About What’s Next

PR News

As much as the wisest of the wise encourage us to live in the moment—counseling us that all that exists is this very moment and that focusing on yesterday and tomorrow deprive us of the gift of being here now—most of us, it seems, worry about the future and analyze the past. Engineers at the… Continued. The post Social Shake-Up Attendees Mostly Use Facebook & Twitter, But Are Concerned About What’s Next appeared first on PR News Blog. Social Media

How to Measure Paid Influence in Four Easy Steps

Katie Paine's Measurement Blog

Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen.

Life After Social: Study Proves Brand Building Must Happen Outside of Facebook

Flack Me

Category: Flack Me Summary: As a marketing professional, it’s easy to find yourself in a bubble. From the people you hang out with to the websites you surf, the conversation always revolves around social media. But the truth is that social media isn’t everything—and one recent study proves this to be true

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Ten Great Reads on Measuring Influence

Katie Paine's Measurement Blog

Here’s how to influence your knowledge about influence: everything you need to know in 10 good reads… MarketHub on the difference between influencer marketing and word of mouth. The Word of Mouth Marketing Association on the financial impact of word of mouth marketing.

B2B 1

Earnings Pitfalls to Avoid


What’s your favorite time of year? At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story. But sometimes a lack of careful planning can turn that story into one with an unhappy ending. Issues of poor time management or unclear messaging can reverberate through media and investor audiences, causing significant negative consequences.

Add a Good Food & Bowling to your Influencer Strategy Program

Katie Paine's Measurement Blog

In War and Peace, Leo Tolstoy challenged the common wisdom of the time, which said that history is forged by leaders, arguing instead that “kings are the slaves of history.” In other words it is individuals and society that truly shape history. I’ve always thought he was right. Think of Bob Woodward and Carl Bernstein […]. The post Add a Good Food & Bowling to your Influencer Strategy Program appeared first on Paine Publishing