Onclusive
APRIL 19, 2017
Telling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].
Cision
APRIL 19, 2017
What’s your favorite time of year? At Cision ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story. But sometimes a lack of careful planning can turn that story into one with an unhappy ending. Issues of poor time management or unclear messaging can reverberate through media and investor audiences, causing significant negative consequences.
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PRSay
APRIL 19, 2017
Working in media relations is not for the faint of heart or the easily discouraged. PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations
Cision
APRIL 19, 2017
This week we take a look at the top radio stations in California based on Nielsen Audio ratings. All numbers were pulled April 19, 2017. 1. KIIS-FM 102.7 – 4,117,600. 2. KBIG-FM 104.3 MYFM – 4,057,200. 3. KOST-FM 103.5 – 3,661,600. 4. KRTH-FM K-Earth 101 – 3,071,200. 5. KAMP-FM 97.1 AMP Radio – 2,965,100. 6. KPWR-FM Power 106 – 2,710,800. 7.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Stern + Associates
APRIL 19, 2017
Nearly 100 days into the new administration, the tempo of – and demand for – political news shows no signs of slowing. Coupled with other shifts, such as the continued. The post 4 Tips for Landing Coverage in the Current Media Relations Jungle appeared first on Stern Strategy Group.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PR News
APRIL 19, 2017
As much as the wisest of the wise encourage us to live in the moment—counseling us that all that exists is this very moment and that focusing on yesterday and tomorrow deprive us of the gift of being here now—most of us, it seems, worry about the future and analyze the past. Engineers at the… Continued. The post Social Shake-Up Attendees Mostly Use Facebook & Twitter, But Are Concerned About What’s Next appeared first on PR News Blog.
Beyond PR
APRIL 19, 2017
What’s your favorite time of year? At PR Newswire ours happens once a quarter when public companies issue their earnings release, a data-driven summary of their performance. That’s when we get to do what we do best: help our customers tell their optimal story. But sometimes a lack of careful planning can turn that story into one with an unhappy ending.
Katie Paine's Measurement Blog
APRIL 19, 2017
Buying influence is nothing new. In the old days, we called paid influencer marketing “paid testimonials.” But today, with the explosive influence of YouTube, it can be a guy in a garage, or a drunk actress in a kitchen. As major brands get burned by some of these “influencers,” we wonder how long that phenomenon […]. The post How to Measure Paid Influence in Four Easy Steps appeared first on Paine Publishing.
ImPRessions - Crenshaw Communications
APRIL 19, 2017
Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Today, things are different. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.
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Katie Paine's Measurement Blog
APRIL 19, 2017
Here’s how to influence your knowledge about influence: everything you need to know in 10 good reads… MarketHub on the difference between influencer marketing and word of mouth. The Word of Mouth Marketing Association on the financial impact of word of mouth marketing. From Hootsuite, a template for developing influencer marketing strategy. Webbiquity’s B2B Marketing […].
Katie Paine's Measurement Blog
APRIL 19, 2017
In War and Peace, Leo Tolstoy challenged the common wisdom of the time, which said that history is forged by leaders, arguing instead that “kings are the slaves of history.” In other words it is individuals and society that truly shape history. I’ve always thought he was right. Think of Bob Woodward and Carl Bernstein […]. The post Add a Good Food & Bowling to your Influencer Strategy Program appeared first on Paine Publishing.
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