Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and

Pitching 370

Pitching Media Data Technology 370

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

Flack's Revenge

JANUARY 24, 2022

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrase

Data 218

Data Report Blogging Media 218

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and

Pitching 195

Pitching Media Data Technology 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JANUARY 24, 2022

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. The outlet had asked its audience a question about a documentary that painted SeaWorld in a negative light, titled […]. The post Ignoring Criticism and a Damaging Reputation appeared first on.

Reputation 195

Reputation Crisis Management Journalism Crisis 195

Flack's Revenge

JANUARY 24, 2022

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), to work and biz-oriented terms: “No worries,” “at the end of the day,” “you’re on mute,” and the dreaded “supply chain”: These are the phrases t

Data 156

Data Report Blogging Media 156

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Agility PR Solutions

JANUARY 24, 2022

Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image. Not every brand, however, can afford to have a very close association with journalists, especially […].

Twitter 164

Twitter Brand Branding Publicity 164

PR Fuel

JANUARY 24, 2022

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty.

Creativity 106

Creativity Data Measurement Product Launch 106

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Agility PR Solutions

JANUARY 24, 2022

Public relations is an important part of the marketing mix. Coverage by journalists can be difficult to attain, especially when you are just getting started. However, it can often be more persuasive than other marketing channels thanks to the neutral middle entity (the publication). The following six tips will help your tech company to better […].

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Publicity Marketing Company 148

Presspage

JANUARY 24, 2022

We are thrilled to announce our inaugural Advisory Board which brings together an experienced and diverse group of business leaders, with a shared passion and commitment for transforming the way corporate communications work. Each member of the Advisory Board is a highly regarded expert in their field of knowledge and provides critical insight, new and fresh ideas to the challenges we face as well as network access to support us in our ambition of becoming the platform of work for corporate comm

Software 78

Software Corporate B2B Groups 78

Agility PR Solutions

JANUARY 24, 2022

Artificial intelligence investments are poised to make a big impact on businesses this year, and right where it counts—driving sales. Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […].

Company 147

Company Software Brand Branding 147

Presspage

JANUARY 24, 2022

We are thrilled to announce our inaugural Advisory Board which brings together an experienced and diverse group of business leaders, with a shared passion and commitment for transforming the way corporate communications work. Each member of the Advisory Board is a highly regarded expert in their field of knowledge and provides critical insight, new and fresh ideas to the challenges we face as well as network access to support us in our ambition of becoming the platform of work for corporate comm

Software 78

Software Corporate B2B Groups 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

JANUARY 24, 2022

Search engine optimization, better known as SEO, plays a huge role in a company’s digital marketing strategy. SEO isn’t an overnight process, and there is a lot that goes into it to ensure positive and high-ranking results. Many people wonder where to begin when it comes to SEO, as there are a lot of components […]. The post Search terms in focus: The long and short of keyword research appeared first on Agility PR Solutions.

SEO 147

SEO Engineering Strategy Marketing 147

Contently - Strategy

JANUARY 24, 2022

I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC. A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants.

Case Study 80

Case Study Study Brand Branding 80

Bianchi Biz Blog

JANUARY 24, 2022

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving. AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more.

Meeting 78

Meeting Automotive Media Technology 78

HMA Public Relations

JANUARY 24, 2022

It's that time again, #MediaMonday is back! Learn more about Emmy-award winning journalist, producer, and speaker Heidi Goitia in today's post.

Media 86

Media 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Axia PR

JANUARY 24, 2022

Avoid changing your company’s goals on a whim. Goals are the cornerstone of your company’s success. A company that doesn’t have any goals, no matter how good your product or service, will be aimless. When your company decides on goals to achieve, it’s essential to stick with them. Your company’s goals lay the foundation for your growth plans, and changing them on a whim may impede that growth.

Company 62

Company Internal International Communications 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Culpwrit

JANUARY 24, 2022

By Rod Cartwright At the end of 2019 – just before Brexit was finalised – I opened the doors of Rod Cartwright Consulting. Within weeks, COVID engulfed the world. The next quarter was a tad hairy, but two years on, the business is flowing and flying, with a fascinating, well-balanced mix of crisis preparedness,… Continue reading Going Independent, Starting Up or Starting Out in 2022?

Crisis 66

Crisis 66

Mark My Words

JANUARY 24, 2022

Daily Mail Adele fans today demanded the singer covers the cost of their Las Vegas flights and hotels after her ‘astounding’ decision to axe all her shows at the 11th hour when many were flying in or had already arrived in the entertainment capital of the world. MailOnline has been inundated with emails from people who had already jetted into Sin City from across the US, Canada, Mexico, the UK and Europe to see the star, who is making a record-breaking $685,000 (£500,000) per gig bef

Hotels 60

Hotels Travel Instagram Airlines 60

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Masters in Communications

JANUARY 24, 2022

There are many reasons why you should consider studying for a master's degree in communication. Listed below are the most common. Deeper Level Knowledge of a Subject Bachelor's degrees are great for providing you with all the tools, knowledge, and skills to get entry-level graduate work. However, most of the knowledge you will learn will be surface level as the degree juggles research, communication, and other transferable skills you will acquire as part of any degree.

Study 52

Study Communications Education Training 52

Landis PR

JANUARY 24, 2022

The LCI team. By the LCI team. What a year! LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year. Here are LCI’s top client projects from 2021: Polly: It’s never my first choice to move at lightning speed, but it’s sure nice when that ability to hustle pays off. In December, Save the Redwoods League had (literally) 3 weeks to raise tens of millions of dollars to rescue a gorgeous tract of redwoods and California coastline fro

Healthcare 52

Healthcare Video Pitching Examples 52

PRSay

JANUARY 24, 2022

PRSA is now accepting entries for the 2022 Anvil Awards Program. To streamline the process, you can now submit your Silver and Bronze Anvil Entries together on the same form. The early deadline is Feb. 11. Learn how to receive wider recognition for your impactful work here. Judging one’s peers for annual best-of awards is an age-old tradition. It happens in every industry, from film to food.

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Nonprofit Film Energy Analysis 92

Maxim Behar

JANUARY 24, 2022

Self-confidence, knowledge, quick decisions and. a little luck are the ingredients of the recipe, M3 Communications Group, Inc. CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industria

Ethics 52

Ethics Creativity Leadership Crisis Management 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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