Mon.Jan 24, 2022

How communicators can help break the ‘cycle of distrust’

PR Daily

Here are three steps to build credibility among record-high levels of doubt in institutions. If your audience doesn’t trust you, then nothing you sell, publish or share will really matter.

Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment.

Top Tech Words to Banish in 2022

Flack's Revenge

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”),

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

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4 tips from working PR pros on writing your press release

PR Daily

Sometimes a press release isn’t a good use of time and resources. A public relations tactic that has stood the test of time is the press release.

Crenshaw Communications Reports Record Growth for 2021

ImPRessions - Crenshaw Communications

Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth.

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3 tips on navigating the metaverse

PR Daily

A brand strategist shares how to see through the hype—and when to make the jump. Don’t worry, you’re not late to the party. It’s still early days as far as the metaverse is concerned, despite the breathless buzz and relentless media coverage.

11 top tips for engaging with journalists on Twitter 

Agility PR Solutions

Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

PR Daily

Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more. Hello, communicators: With Super Bowl LVI weeks away, several brands are already launching advertising efforts to build hype around their campaigns ahead of game day.

6 critical tips every tech PR pro should follow

Agility PR Solutions

Public relations is an important part of the marketing mix. Coverage by journalists can be difficult to attain, especially when you are just getting started. However, it can often be more persuasive than other marketing channels thanks to the neutral middle entity (the publication).

How to Use Your Company’s C-Suite to Get Featured in the Media

Prowly

Feeling stuck in your PR? If the well of ideas has started to run dry, there’s nothing wrong with you – or with your company. It happens to all of us who are in it for the long haul. Here’s what could help: take a step back and reassess your options. Once you’ve covered the […].

8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Agility PR Solutions

Artificial intelligence investments are poised to make a big impact on businesses this year, and right where it counts—driving sales.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 Tricks for Creating Impactful PR Campaigns

PR Fuel

It’s no secret that PR tactics have evolved to keep up with the ever-changing technology. Your business should leverage the best PR tactics to build a stronger bond with your customers. You wouldn’t want your business to have negative press , which can push consumers and potential employees away.

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Search terms in focus: The long and short of keyword research

Agility PR Solutions

Search engine optimization, better known as SEO, plays a huge role in a company’s digital marketing strategy. SEO isn’t an overnight process, and there is a lot that goes into it to ensure positive and high-ranking results.

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#MediaMonday – Heidi Goitia

HMA Public Relations

It's that time again, #MediaMonday is back! Learn more about Emmy-award winning journalist, producer, and speaker Heidi Goitia in today's post. Media Monday heidi goitia

5 Tech Brand Case Studies That Will Inspire You

Contently - Strategy

I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News

Bianchi Biz Blog

I am the managing editor of Automoblog and AutoVision News , two Detroit-based automotive publications. Automoblog is a consumer-focused website that helps readers understand more about cars and driving.

What Judges Look for When Choosing Silver Anvil Strategic Campaign Award Winners

PRSay

PRSA is now accepting entries for the 2022 Anvil Awards Program. To streamline the process, you can now submit your Silver and Bronze Anvil Entries together on the same form. The early deadline is Feb. Learn how to receive wider recognition for your impactful work here.

The importance of sticking with your company’s goals

Axia PR

Avoid changing your company’s goals on a whim. Goals are the cornerstone of your company’s success. A company that doesn’t have any goals, no matter how good your product or service, will be aimless. When your company decides on goals to achieve, it’s essential to stick with them.

Why You Should Hire a Crisis Communications Agency?

Prohibition

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Going Independent, Starting Up or Starting Out in 2022? Seek and You Will Find

Culpwrit

By Rod Cartwright At the end of 2019 – just before Brexit was finalised – I opened the doors of Rod Cartwright Consulting. Within weeks, COVID engulfed the world.

Irate fans who spent thousands to see Adele in Las Vegas demand star pays for flights and hotels after finding out MID-AIR that she has axed her entire residency just 24 HOURS before first gig – as PR experts warn this is a ‘disaster’ for the star

Mark My Words

Daily Mail Adele fans today demanded the singer covers the cost of their Las Vegas flights and hotels after her ‘astounding’ decision to axe all her shows at the 11th hour when many were flying in or had already arrived in the entertainment capital of the world.

Welcome on the Advisory Board!

Presspage

We are thrilled to announce our inaugural Advisory Board which brings together an experienced and diverse group of business leaders, with a shared passion and commitment for transforming the way corporate communications work.

Why Should I Study a Master’s in Communication?

Masters in Communications

There are many reasons why you should consider studying for a master's degree in communication. Listed below are the most common. Deeper Level Knowledge of a Subject Bachelor's degrees are great for providing you with all the tools, knowledge, and skills to get entry-level graduate work.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

LCI’s Top Client Projects in 2021

Landis PR

The LCI team. By the LCI team. What a year! LCI worked on various fun campaigns in 2021, but the team wanted to highlight a few of our favorites throughout the year.

Fortunes Crown: Maxim Behar - An Incredible Man Who Overcame Adversity With Creativity, Ethics, And Responsibilities

Maxim Behar

Self-confidence, knowledge, quick decisions and. a little luck are the ingredients of the recipe, M3 Communications Group, Inc. CEO says in exclusive interview for the prestigious American magazine Fortunes Crown.