Wed.Apr 17, 2019

When and how to follow up your PR pitch

PR Daily

A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts. . It’s an age-old PR debate: Should you follow up your media pitch? If you do, how soon and how many times?

Website spelling and grammar errors are costlier than you may think

Agility PR Solutions

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

6 best SEO tools for marketing newbies

PR Daily

You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance? This article originally appeared on PR Daily in April of 2018.

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You think there’s no such thing as bad publicity? These brands would beg to differ

Agility PR Solutions

Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can’t be swept under the rug. These problems can be costly—very, very costly.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why PR pros should enlist the help of proofreaders

PR Daily

It’s not just that journalists are nitpickers about spelling. They must trust you to deliver clean, accurate copy. How about baking a quality-control fee into your efforts and hiring an editor? When a reporter sees a mistake in an email pitch, it’ll probably get deleted.

More Trending

30 jobs in the PR and marketing world

PR Daily

People are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings.

Building an authentic brand in the age of transparency

Agility PR Solutions

In today’s marketing landscape, brands are forced to be more than… well, a brand. They are being asked to adopt a platform of values that mirrors that of their audience; to stand up for important causes and play a leading role in social activism.

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3 hard-and-fast, ironclad writing rules you can toss out the window

PR Daily

In an excerpt from his new book, the copy chief at Random House skewers a few linguistic tenets that obstruct fluid composition. Fans of E. Forster and ‘Star Trek,’ rejoice.

Derrick Hall is a Home Run

HMA Public Relations

I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at […]. The post Derrick Hall is a Home Run appeared first on HMA Public Relations. Daily Dose Tip for Tuesday

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your media relations strategy deserves recognition

PR Daily

Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily.

15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels.

At TED 2019, Twitter CEO talks of follower counts, ‘likes’ and Nazis

PR Daily

Jack Dorsey fields questions about the platform’s future as public trust in social media ebbs. In response, users tweet to bash and fact-check his remarks.

Our Team

Reputation Us

Casey Boggs. President. Jennifer Holzapfel-Hanson. Content Manager. Judith M. Hutchison. Director. Michele Houck. Director. Jeanie Lunsford-Batson. Writer. Casey Boggs. President. Casey is ReputationUs’s founder and president.

How did New York-Presbyterian help a girl with half a heart?

PR Daily

Enter this year’s Health Care PR & Marketing Awards. The world of health care is brimming with incredible stories, and we’d love to know how you told yours.

Bridging the data divide—top challenges for data and analytics teams

Agility PR Solutions

Most data and analytic teams feel that they have the data and insights needed to make critical decisions, but not necessarily the right resources to address strategic issues.

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How to Grow Your Content Marketing Program

Contently - Strategy

Aesop wasn’t a marketer. He died in 564 BCE, well before anyone started caring about digital transformation or virtual reality. But given that he became famous for telling stories full of advice and life lessons, the Greek philosopher was something of an early thought leader.

Legal Communication Services

Reputation Us

Where the Court of Law and Court of Public Opinion Coexist. RepUs provides the communications strategy and support attorneys and their clients need to succeed. Our experienced litigation support team is skilled at: Helping attorneys prevail in court and the court of public opinion. Protecting, restoring or even enhancing the client’s reputation before, during and after a legal matter. Providing a different professional insight and perspective to guard against “blind spots” on case-related issues.

Meet the Team: Michael Kramer, Senior Data Scientist

Zignal Labs

The post Meet the Team: Michael Kramer, Senior Data Scientist appeared first on Zignal Labs

Take 5 with Gay Gaddis: Seize that perfect social media moment, and more

TrendKite

The latest in our Take 5 series, talking all things PR and digital strategy with Founder and CEO of T3, Gay Gaddis

Top publications and articles for March, according to journalists

Muck Rack

Top publications and articles for March, according to journalists