Mon.Apr 22, 2019

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What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. The post What Materials Do You Need to Launch Your Brand’s Social Media?

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9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. But generating persuasive web content gradually—and at times immediately—makes your page pop. […].

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Media relations and email etiquette: Does every pitch warrant a response?

Muck Rack

Media relations and email etiquette: Does every pitch warrant a response?

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Financial services continues to plummet in brand intimacy

Agility PR Solutions

As the specter of distrust continues to loom over the financial services industry, the sector sees its brand intimacy ranking plunge again this year, as it was ranked 11th out of the 15 groups studied in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy agency MBLM. The industry slipped […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#MediaMonday – Jason Keil

HMA Public Relations

Today’s #MediaMonday comes to us from Jason Keil, a freelance writer whose work has been published in the Phoenix New Times, AZCentral.com, Phoenix Magazine and OnMilwaukee.com. He also co-hosts the podcast What The Fork. The post #MediaMonday – Jason Keil appeared first on HMA Public Relations.

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How innovative CMOs get top-dollar ROI from their measurement investment

Agility PR Solutions

New marketing measurement research from Equifax’s Data-Driven Marketing (DDM) division and Forrester Consulting found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement. In Leader Of The Pack: How Holistic Marketing Measurement Drives Business Success, the researchers explored the state of marketing measurement in a survey of 300 marketing, data and […].

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3 critical PR tactics to help you rank # 1 on Google

Axia PR

How to use PR tactics to rank high. Many companies mistakenly think that public relations strategies are only for getting media coverage. Wrong! It is true that media relations are a big part of public relations. However, PR comes with many additional benefits for your company.

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Marketing as Communication and What It Means for Your Business

Masters in Communications

Marketing, as a general rule, is an incredibly broad discipline. Is it research, design, and production? Is it advertising and promotion? Is it pricing, sales, and support? The answers, as you surely guessed, are yes, yes, and yes. Most of all, though, marketing is communication. From what you develop to how you promote it, understanding how to communicate your message is a critical factor in your success.

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Effective Listening and How to Be a Better Listener

Masters in Communications

Public speaking classes have been around for decades. Our society assigns a lot of value to articulate and engaging speakers, but in reality, listening is one of the most important life skills you can cultivate. It's so important, in fact, that some top businesses now require employees to take listening skills training. Why is listening one of the most valuable skills to cultivate?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.