Mon.Apr 22, 2019

What Materials Do You Need to Launch Your Brand’s Social Media?

Ronn Torossian

Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […].

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape.

9 differentiating tips for writing persuasive website content

Agility PR Solutions

It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.

3 approaches to revamping your content strategy

PR Daily

How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals. This article originally appeared on PR Daily in April of 2018. Do you have the nagging feeling it’s all just the “same ol’, same ol'”?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media relations and email etiquette: Does every pitch warrant a response?

Muck Rack

Media relations and email etiquette: Does every pitch warrant a response

More Trending

Financial services continues to plummet in brand intimacy

Agility PR Solutions

Converse debuts transgender-themed sneakers in ‘Pride Collection’

PR Daily

The footwear brand has been reaping praise for its marketing move that embraces diversity and inclusion. Adult sizes of the shoes are already sold out. As PR and marketing campaigns are striving to be more diverse and inclusive, a new Converse collection hopes to take a big step.

How innovative CMOs get top-dollar ROI from their measurement investment

Agility PR Solutions

New marketing measurement research from Equifax’s Data-Driven Marketing (DDM) division and Forrester Consulting found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement.

Boeing’s Dreamliner attracts scrutiny after damaging workplace report

PR Daily

While still trying to tamp down the crisis around the global grounding of its 737 Max, it faces new allegations of lax standards on another product line—and the stifling of whistleblowers. Boeing is seeing a crisis involving one product prompt scrutiny—and bad press—about another.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

#MediaMonday – Jason Keil

HMA Public Relations

Today’s #MediaMonday comes to us from Jason Keil, a freelance writer whose work has been published in the Phoenix New Times, AZCentral.com, Phoenix Magazine and OnMilwaukee.com. He also co-hosts the podcast What The Fork. The post #MediaMonday – Jason Keil appeared first on HMA Public Relations. Featured Media Monday HMA Public Relations Jason Kiel Phoenix Magazine

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Don’t miss the PR Daily 2019 Media Relations Awards deadline

PR Daily

Enter your best media pitches, campaigns and more. The extended deadline is April 24. The post Don’t miss the PR Daily 2019 Media Relations Awards deadline appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

3 critical PR tactics to help you rank # 1 on Google

Axia PR

How to use PR tactics to rank high. Many companies mistakenly think that public relations strategies are only for getting media coverage. Wrong! It is true that media relations are a big part of public relations. However, PR comes with many additional benefits for your company.

Marketing as Communication and What It Means for Your Business

Masters in Communications

Marketing, as a general rule, is an incredibly broad discipline. Is it research, design, and production? Is it advertising and promotion? Is it pricing, sales, and support? The answers, as you surely guessed, are yes, yes, and yes. Most of all, though, marketing is communication.

Marketing a Brand to Both Businesses and Consumers

5W PR

There are two different schools of thought when it comes to marketing and two corresponding different approaches. Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. While they share some similarities they require a fresh approach to each side in order to be effective. Not every business requires both approaches. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

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Effective Listening and How to Be a Better Listener

Masters in Communications

Public speaking classes have been around for decades. Our society assigns a lot of value to articulate and engaging speakers, but in reality, listening is one of the most important life skills you can cultivate.

Summit Speaker Q&A: Allyson Hugley, Prudential Financial

Zignal Labs

The post Summit Speaker Q&A: Allyson Hugley, Prudential Financial appeared first on Zignal Labs

Ancestry.com is the Latest Brand to Apologize for Insensitive Ads

Flack Me

Category: Flack Me Summary: The ad, which ran on television and online, depicted a black woman and white man dressed in slave era garb running through an alley