Agility PR Solutions

NOVEMBER 24, 2024

There were many takeaways from the 2024 presidential election that can be used by account execs on non-political accounts. And I have detailed more than a few of them on this site over the past few months. But if there is one that stands out, it is the importance of message points. It’s true that […] The post A final thought about the election: How the use of message points played a major role in the outcome appeared first on Agility PR Solutions.

Publicity 94

Publicity 94

Axia PR

NOVEMBER 24, 2024

When it comes to media relations, what defines success? For some, success might mean securing a story in a household-name publication or landing a coveted national broadcast spot. Those achievements are exciting. But they’re not the only — or even the most meaningful — measures of a campaign’s success.

Media Relations 71

Media Relations Measurement Media Publicity 71

Agility PR Solutions

NOVEMBER 24, 2024

Have you ever had that awful feeling when your company’s good name was at risk? Like when a tweet backfires big time or news outlets can’t stop talking about you pulling a product off the shelves? Well, PR crises used to be slower burns. But not anymore! Because of social media, things are moving at […] The post 10 ways to leverage AI for crisis management in public relations appeared first on Agility PR Solutions.

Crisis Management 114

Crisis Management Crisis Publicity Social Media 114

Agility PR Solutions

NOVEMBER 24, 2024

Expanding your business introduces a range of challenges that can be as stimulating as they are demanding. A well-crafted strategic approach is essential to navigate these complexities and drive sustained success. By honing in on critical areas of your operation, you empower your business to effectively manage rapid growth phases. Courtesy of Andrew Dolby, here […] The post Fast-tracking success: Tips for handling sudden growth in your business appeared first on Agility PR Solutions.

Branding 105

Branding Brand Publicity 105

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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