Thu.May 09, 2019

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative.

7 tips to help PR pros increase productivity

PR Daily

You’ve got a lot of work to accomplish, but there are only so many hours in a day. Here are ideas to help make the most of your limited time. Are you having trouble finding time to complete your work amid all the time wasters and distractions in your office?

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Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines.

Kraft Heinz, Virgin Voyages and KFC offer time off and more for Mother’s Day

PR Daily

Brand managers are looking to appeal to consumers by offering babysitting reimbursement, adults-only cruises and sweet biscuits that are accompanied by saucy male dancers. Flowers and cards are common Mother’s Day gifts, but a few organizations are offering the mom in your life something different.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 ways to make your new employee feel like part of team

Agility PR Solutions

When you hire a new employee, it is essential that you make them feel like a part of the team. This is something that can be overlooked by most employers, but is actually very easy to do. With some simple planning, you can learn ways to make your new employee feel like an important part […].

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Remembering PR Legend Dominic DiFrisco

Culpwrit

Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes.

Crisis management when your organization is the victim

Muck Rack

Crisis management when your organization is the victim

11 tips on social media and health care marketing

PR Daily

Communicators increasingly are being encouraged to dig deep into data analytics, video and storytelling. Here’s a reminder that basics must be applied as well. Sometimes we overlook the fundamentals of daily tasks.

Social media on the brand-intimacy rebound, but issues remain

Agility PR Solutions

The social platforms and apps industry continued its downward trajectory in brand intimacy rankings last year, and although it managed to turn the arc upwards this year, the sector still ranked 10th out of the 15 studied in MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotions, rising two spots since 2018.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

To like, or not to like

HMA Public Relations

I was scrolling through Buzzfeed the other day when an article caught my eye: Instagram is hiding like counts from followers in a test to see […]. The post To like, or not to like appeared first on HMA Public Relations. Featured Social Media BuzzFeed Instagram likes PR Public Relations

Why real-life memoirs are such a hit with readers

Mark My Words

The Guardian. The popularity of the book – and others in the genre, such as Matt Haig’s Reasons to Stay Alive about depression – is down to people wanting “sweat, tears, blood and untold stories”, says celebrity commentator and PR professional Mark Borkowski. What they don’t want to know is that it’s a perfect life.”. Read full article here: [link]. Mark Comments

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Communicators Feel Pressed to Measure the Impact of Their Work, Survey Finds

PRSay

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work.

Getting access to LinkedIn Live

Karen Freberg

I got the exciting news as a signed into my LinkedIn account yesterday I got access to LinkedIn Live! You may be asking yourself – what is LinkedIn Live anyway?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Your Guide to Facebook Custom Audiences

5W PR

Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. When done wrong, however, it can be an expensive lesson. The more you know about your audience, the better your ads will perform. Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting. One brilliant tool is Facebook Custom Audiences.

The New York Times rides a rising tide of digital content

PR Daily

The newspaper reported increased profits, largely powered by its online offerings. What does the news mean for the future of print media? The New York Times is alive and well, thanks in part to its ability to adapt to a changing media landscape and reach new audiences online.

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People need to stop saying

Stephen Waddington

Fabricated storytelling has become commonplace in public discourse. It’s a form of fake news that erodes trust between an organisation and the public. There’s a growing trend in public life for political, civic and business leaders to share everyday conversations to support an argument. “A A lot of people are saying” and “many people have told me” are used to add context to a story and personalise it for an audience without providing a reference or evidence for a source.

Infographic: Tips for crafting alluring headlines

PR Daily

Getting audiences to click on your content can be difficult, especially in an oversaturated media landscape. This guide can help you get creative and attract audiences with slick titles. What kinds of headlines push you to click on them?