Ronn Torossian

MAY 9, 2019

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out, requires marketing professionals to stay on top of trends, have the ability to predict consumer behavior, […].

Marketing 150

Marketing Creativity Consumer Trends 150

Agility PR Solutions

MAY 9, 2019

Reporters today are under more pressure than ever. Newsrooms are short staffed, reporters are juggling several different beats and are under extreme pressure to deliver “eye-catching” headlines, within very tight deadlines. To add to this, many of today’s news outlets measure and evaluate reporters’ stories strictly on number of click-throughs and website traffic resulting from […].

Media Relations 112

Media Relations B2B Pitching Company 112

Muck Rack

MAY 9, 2019

Crisis management when your organization is the victim

Crisis Management 121

Crisis Management Crisis 121

5W PR

MAY 9, 2019

Paid advertising can be a tricky business, but with careful strategizing and tracking on the go, it can surely be a reliable source of leads and sales. When done wrong, however, it can be an expensive lesson. The more you know about your audience, the better your ads will perform. Perhaps this is why many firms prefer to advertise on Facebook: the platform offers a host of options for audience targeting.

Facebook 68

Facebook Advertising Advertising Mobile 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

MAY 9, 2019

A key focus for many PR professionals in 2019 is figuring out a way to accurately quantify the impact of their work. In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.” And when asked how public relatio

Survey 66

Survey Measurement Communications Advertising 66

Mark My Words

MAY 9, 2019

The Guardian. The popularity of the book – and others in the genre, such as Matt Haig’s Reasons to Stay Alive about depression – is down to people wanting “sweat, tears, blood and untold stories”, says celebrity commentator and PR professional Mark Borkowski. “What they don’t want to know is that it’s a perfect life.”. Read full article here: [link].

60

60

Agility PR Solutions

MAY 9, 2019

The social platforms and apps industry continued its downward trajectory in brand intimacy rankings last year, and although it managed to turn the arc upwards this year, the sector still ranked 10th out of the 15 studied in MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotions, rising two spots since 2018. Pinterest topped […].

Social Media 60

Social Media Pinterest Brand Branding 60

Culpwrit

MAY 9, 2019

Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes. By Allegra Acosta While many people during their lifetime on earth focus on leaving their mark on the world, Dominic DiFrisco dedicated his […].

Writing 68

Writing 68

Karen Freberg

MAY 9, 2019

I got the exciting news as a signed into my LinkedIn account yesterday I got access to LinkedIn Live! You may be asking yourself – what is LinkedIn Live anyway? Well, LinkedIn announced back in February they would be opening up their platform to include a feature that allows individuals to go live within their platform. This seems to be of course the natural trend for the platform as others, like Facebook, Instagram, YouTube, and Twitter, have integrated this feature for awhile now.

LinkedIn 49

LinkedIn Social Media YouTube Community 49

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Communications

HMA Public Relations

MAY 9, 2019

I was scrolling through Buzzfeed the other day when an article caught my eye: Instagram is hiding like counts from followers in a test to see […]. The post To like, or not to like appeared first on HMA Public Relations.

Instagram 41

Instagram Publicity Social Media Media 41

Stephen Waddington

MAY 9, 2019

Fabricated storytelling has become commonplace in public discourse. It’s a form of fake news that erodes trust between an organisation and the public. There’s a growing trend in public life for political, civic and business leaders to share everyday conversations to support an argument. “A lot of people are saying” and “many people have told me” are used to add context to a story and personalise it for an audience without providing a reference or evidence for a source.

Policies 68

Policies Storytelling Trends Report 68