Ronn Torossian
APRIL 1, 2019
Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demographic a business is marketing to, having a strong presence online and an effective marketing strategy is highly important. […].
Steve Barrett on PR
APRIL 1, 2019
The gender pay gap in PR is starting to close, but there is still a long way to go before genuine equality is achieved.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Agility PR Solutions
APRIL 1, 2019
A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019. Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to: Upgrading digital and […].
Axia PR
APRIL 1, 2019
Understanding the process of earned media and measuring the value of your coverage. How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
APRIL 1, 2019
It takes hard work to develop a brand reputation that matches your vision for how you want others to see you. Did you know that link building can play a significant role in building a positive brand reputation? Links build authority—authority builds your reputation Building high-quality backlinks can boost your reputation when you expand your […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
APRIL 1, 2019
A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores. Uniquely, the research analyzes real content marketing performance data instead of self-reported survey data often found in benchmark reports—providing fresh, bird’s-eye-level insights that other similar reports are often missing.
5W PR
APRIL 1, 2019
Engagement is a key metric for social media. Interacting with users can have a huge effect on the success of a marketing campaign or simply the lasting power of the brand. However, engagement is also difficult to come by. Algorithms have made it increasingly difficult for businesses to be visible in users’ news feeds on social media, especially organically (or not paid for, in other words).
Agility PR Solutions
APRIL 1, 2019
For the first time in its history, there’s a shakeup at the top of BCG‘s annual list of the most innovative companies—longtime leader Apple came in third in this year’s global survey of more than 2,500 senior innovation leaders, while Google and Amazon moved up to first and second place, respectively. Microsoft and Samsung round out […].
Presspage
APRIL 1, 2019
PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your efforts for greater impact. Obviously, every brand is different, but there are some common components shared by all successful PR strategies.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
APRIL 1, 2019
In a new research report, cultural insights platform Suzy asked U.S. consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health, all survey respondents said they […].
Culpwrit
APRIL 1, 2019
By Laura Gayle Technology has revolutionized freelance and work-from-home opportunities across the globe – particularly in communication-based fields like public relations. On the hiring site Upwork, job posts requesting skills in social media, brand strategy, content writing, and influencer marketing increased by 60-80% in the last quarter of 2017.
Agility PR Solutions
APRIL 1, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: moves Sopan Deb (@SopanDeb) to the NBA beat. David Chen (@davidwchen) has moved to the sports desk. Reuters: Alister Doyle (@alisterdoyle) has left. He is […]. The post Journalists on the move – Week of April 1 appeared first on Agility PR Solutions.
HMA Public Relations
APRIL 1, 2019
Today’s #MediaMonday comes to us from Dara Fowler, the publisher of EastM Magazine, which launches on April 1. So, Dara, time to share! Tell us how […]. The post #MediaMonday – Dara Fowler appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Expert insights. Personalized for you.
150 
Let's personalize your content