Mon.Apr 01, 2019

Marketing Agencies Can Help Grow Any Business

Ronn Torossian

Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. No matter what demographic a business is marketing to, having a strong presence online and an effective marketing strategy is highly important. […]. The post Marketing Agencies Can Help Grow Any Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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10 spellbinding examples of social media storytelling

PR Daily

If you’re eager to move beyond pushy promotions and slick sales messages, read on. Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. As a result, posts were almost always blatantly promotional: Here’s a blurry photo of my product along with all the reasons you should buy it right now.

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3 simple steps to protect your PR strategy against digital algorithms

Muck Rack

3 simple steps to protect your PR strategy against digital algorithms

10 delicious April Fools’ campaigns

PR Daily

The yearly pranksters’ holiday offers brand managers a chance for fun and frivolity, but some attempts are more successful than others. Here’s why. April Fools’ Day is an odd thing for marketers. They’re expected to create authentic and clear messaging the rest of the year, but on this one day, they’re given license to indulge in trickery and lie about ideas, products and services. This freedom sparks lots of clever creativity, but it also produces plenty of headaches.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Chief marketers identify key areas of focus for 2019

Agility PR Solutions

A new global audit of chief marketing officers from the CMO Council points to a renewed commitment to being active advocates and agents for marketing technology migration, digital skills development, and more effective go-to-market processes in 2019. Key insights and input from strategic conversations with 100 marketing leaders reveal serious commitments to: Upgrading digital and […]. The post Chief marketers identify key areas of focus for 2019 appeared first on Agility PR Solutions.

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How link building plays a role in building your reputation

Agility PR Solutions

It takes hard work to develop a brand reputation that matches your vision for how you want others to see you. Did you know that link building can play a significant role in building a positive brand reputation? Links build authority—authority builds your reputation Building high-quality backlinks can boost your reputation when you expand your […]. The post How link building plays a role in building your reputation appeared first on Agility PR Solutions. Analysis Public Relations branding

How PR and marketing pros celebrate April Fools’ Day

PR Daily

Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort. On April 1, don’t believe everything you hear or read—especially if it comes from a PR or marketing pro. Here’s a rundown of several branded efforts for the prank-filled holiday—along with advice to communicators to skip the jokes next time. New’ products boast existing products and services.

7-step process for measuring earned media coverage

Axia PR

Understanding the process of earned media and measuring the value of your coverage. How do you know if your earned media coverage is successful at telling your message? Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter. Measurement Earned media

3 nuances you must consider when pitching US Hispanic media

PR Daily

As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. Here are three important tips. In 2016 , nearly one in five US residents was of Hispanic background, and according to the Pew Research Center by 2050, that number will increase to one-in-three. This trend will undoubtedly shape the PR industry, especially how PR pros target the media the public consumes.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What’s working in content marketing? The most effective strategies for small B2C companies

Agility PR Solutions

A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores. Uniquely, the research analyzes real content marketing performance data instead of self-reported survey data often found in benchmark reports—providing fresh, bird’s-eye-level insights that other similar reports are often missing. The […]. The post What’s working in content marketing?

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AP Stylebook takes a stance on race-related coverage

PR Daily

The resource advises communicators to use the term ‘racist’ or ‘racism’ when the situation calls for it, prompting many Twitter users to applaud the updated guidance. AP Stylebook doesn’t mince words when it comes to racist language or actions—and it doesn’t want you to, either.

Data 101

The most innovative companies—perennial leader Apple knocked from top spot

Agility PR Solutions

For the first time in its history, there’s a shakeup at the top of BCG‘s annual list of the most innovative companies—longtime leader Apple came in third in this year’s global survey of more than 2,500 senior innovation leaders, while Google and Amazon moved up to first and second place, respectively. Microsoft and Samsung round out […]. The post The most innovative companies—perennial leader Apple knocked from top spot appeared first on Agility PR Solutions.

Your last chance to enter PR Daily’s 2019 Digital Marketing & Social Media Awards is coming up

PR Daily

Don’t miss the final extended deadline on Friday, April 5. Submit your best work across more than 30 categories. The post Your last chance to enter PR Daily’s 2019 Digital Marketing & Social Media Awards is coming up appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awards

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 Scary Things About Being a Solopreneur and How to Handle Them


By Laura Gayle Technology has revolutionized freelance and work-from-home opportunities across the globe – particularly in communication-based fields like public relations. On the hiring site Upwork, job posts requesting skills in social media, brand strategy, content writing, and influencer marketing increased by 60-80% in the last quarter of 2017. Independent PR professionals are increasingly going […]. Advice from a Pro Job Search Culpwrit freelance career solopreneur

Consumers learning about healthy food trends on social media

Agility PR Solutions

In a new research report, cultural insights platform Suzy asked U.S. consumers where they are most likely to first hear about the latest in healthy food trends—and the results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health, all survey respondents said they […]. The post Consumers learning about healthy food trends on social media appeared first on Agility PR Solutions.

#MediaMonday – Dara Fowler

HMA Public Relations

Today’s #MediaMonday comes to us from Dara Fowler, the publisher of EastM Magazine, which launches on April 1. So, Dara, time to share! Tell us how […]. The post #MediaMonday – Dara Fowler appeared first on HMA Public Relations. Media Monday

Journalists on the move – Week of April 1

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media New York Times: moves Sopan Deb (@SopanDeb) to the NBA beat. David Chen (@davidwchen) has moved to the sports desk. Reuters: Alister Doyle (@alisterdoyle) has left. He is […]. The post Journalists on the move – Week of April 1 appeared first on Agility PR Solutions. Media Moves

Three Unique Ways to Boost Engagement on Social Media


Engagement is a key metric for social media. Interacting with users can have a huge effect on the success of a marketing campaign or simply the lasting power of the brand. However, engagement is also difficult to come by. Algorithms have made it increasingly difficult for businesses to be visible in users’ news feeds on social media, especially organically (or not paid for, in other words).

PR Fundamentals - How to set up a PR plan


PR is all about situating your brand within the bigger picture. But as with any job, the day-to-day demands of your role often serve to distract you from that big picture. This is where a PR plan steps in, helping to navigate and prioritize your efforts for greater impact. Obviously, every brand is different, but there are some common components shared by all successful PR strategies. Let’s take a quick look at these steps together, and how each one of them will benefit your PR plan.

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