Ronn Torossian
FEBRUARY 27, 2019
Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better ways to plan campaigns and measure the results. We also have more channels to connect with customers. But these modern tools can’t help you if you don’t understand them or how to apply them. Here are four modern […]. The post 4 Modern PR Skills Worth Mastering appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
ImPRessions - Crenshaw Communications
FEBRUARY 27, 2019
Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. But does a startup business always need to hire a PR agency?
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Agility PR Solutions
FEBRUARY 27, 2019
Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. As a result, advertisers are finding it increasingly difficult to plan media buys that will engage target consumers in a fragmented media landscape. It’s time the market research community takes a new approach to measuring ad effectiveness, beyond […].
Mark My Words
FEBRUARY 27, 2019
PR Week. Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski”. Read full article here: [link].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
FEBRUARY 27, 2019
U.S. consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. The company’s inaugural global report, Closing the CX Gap: Customer Experience Trends Report 2019, examines the gap between consumers’ and marketers’ perception of CX […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 27, 2019
I hired Adam at my agency, Cone Communications, when he was fresh out of Syracuse University’s Newhouse School. He quickly earned a reputation as one of the most innovative, brightest and passionate “Coneheads” in our brand marketing and crisis management groups. He helped grow our business, mentored junior staff and struck out on his own […].
Mark My Words
FEBRUARY 27, 2019
Express. At the time PR consultant Mark Borkowski said Buckingham Palace’s communications had been “DIY” and needed to change. Read full article here: [link].
Agility PR Solutions
FEBRUARY 27, 2019
The goal of any effective marketing campaign is first and foremost to generate buzz and get people talking. There are several ways you can craft creative campaigns that drive home brand messaging and reach new audiences. However, it’s incredibly easy to miss the mark and launch a controversy that becomes this year’s cautionary PR tale. […]. The post What I’ve learned from the hottest marketing campaigns of 2019 so far appeared first on Agility PR Solutions.
Mark My Words
FEBRUARY 27, 2019
“The PR agent Mark Borkowski describes the campaign as “beautifully uncool” and the actor as simply “joyous.”. Read full article here: [link].
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Muck Rack
FEBRUARY 27, 2019
A PR guide to International Women’s Day
HMA Public Relations
FEBRUARY 27, 2019
Whenever one of our HMA team makes a speech or we give a presentation, we usually practice it before we do it for real. We counsel […]. The post Tour Guides Are Ambassadors appeared first on HMA Public Relations.
The Hoffman Agency
FEBRUARY 27, 2019
To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in its operation and implemented several programs all in the name of helping staff members get to know their colleagues in other offices around the world. One of these programs is called “HAnywhere.” It encourages staff members who travel to a country with an Agency office by subsidizing their stay to spend an extra day working out of the destination office.
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