Wed.Feb 27, 2019

4 Modern PR Skills Worth Mastering

Ronn Torossian

Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better ways to plan campaigns and measure the results. We also have more channels to connect with customers.

Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper.

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4 ways to make a splash on Instagram

PR Daily

To make a splash on Instagram, you should turn to videos, use hashtags in moderation and decide what you want to accomplish before you interact—or measure. Instagram has roughly 1 billion active users per month, and 71 percent of organizations have presences on the mobile, visual platform.

Why multicultural audiences are key in a fragmented media landscape

Agility PR Solutions

Our studies demonstrate that market research is not driving insights regarding the effectiveness of new media platforms. As a result, advertisers are finding it increasingly difficult to plan media buys that will engage target consumers in a fragmented media landscape.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 social media promotion ideas for nonprofits

PR Daily

A shoestring budget needn’t leave your organization hamstrung. Try these approaches to find donors and raise awareness of your good works. This article originally appeared on PR Daily in February of 2018. Many nonprofits conduct PR on a scant budget.

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6 social media lessons from @PRDaily’s year on Twitter

PR Daily

After analyzing all 4,917 tweets from our @PRDaily handle, here’s what we learned about social media and the latest content trends. Social media newcomers take heart: Nearly everything the experts know will be worthless in a few years.

PR Pro of the Year: From momentum to results, Adam Ritchie is an industry all-star

Agility PR Solutions

I hired Adam at my agency, Cone Communications, when he was fresh out of Syracuse University’s Newhouse School. He quickly earned a reputation as one of the most innovative, brightest and passionate “Coneheads” in our brand marketing and crisis management groups.

30 jobs in the PR and marketing world

PR Daily

Find out which major metropolitan areas are especially attractive to recent college graduates. Plus, checkout our roundup of current job openings.

Tour Guides Are Ambassadors

HMA Public Relations

Whenever one of our HMA team makes a speech or we give a presentation, we usually practice it before we do it for real. We counsel […]. The post Tour Guides Are Ambassadors appeared first on HMA Public Relations. PR and HMA PR

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Oxford English Dictionary throws a 90th birthday party

PR Daily

Recycling content, highlighting historical employees and calling for contributions, the English language’s leading lexicon celebrates its past with a ‘globular organ of sight’ to the future.

These were the top stories of the 2019 Oscars

NewsWhip

[…]. The post These were the top stories of the 2019 Oscars appeared first on NewsWhip. Brands Digital Journalism Academy Awards Facebook data Oscars social media analytics

What I’ve learned from the hottest marketing campaigns of 2019 so far

Agility PR Solutions

The goal of any effective marketing campaign is first and foremost to generate buzz and get people talking. There are several ways you can craft creative campaigns that drive home brand messaging and reach new audiences. However, it’s incredibly easy to miss the mark and launch a controversy that becomes this year’s cautionary PR tale. […]. The post What I’ve learned from the hottest marketing campaigns of 2019 so far appeared first on Agility PR Solutions.

A Day in the Life: Perspective from a Digital Marketing Consultant

TrendKite

Royal BOMBSHELL: The Queen makes HUGE staff change announcement via Buckingham Palace

Mark My Words

Express. At the time PR consultant Mark Borkowski said Buckingham Palace’s communications had been “DIY” and needed to change. Read full article here: [link]. Mark Comments

A PR guide to International Women’s Day

Muck Rack

A PR guide to International Women’s Day

Richard E Grant’s Oscar glee: ingenue or a crafty campaigner?

Mark My Words

“The PR agent Mark Borkowski describes the campaign as “beautifully uncool” and the actor as simply “joyous.”. Read full article here: [link]. Mark Comments

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The Secret Sauce Behind Global Collaboration

The Hoffman Agency

To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in its operation and implemented several programs all in the name of helping staff members get to know their colleagues in other offices around the world.

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Real Influence is at a premium- don’t squander it on irrelevant stunts

Mark My Words

PR Week. Stunts and unlikely partnerships have their place in PR but they need to be meaningful, plausible and free from cynicism to work, says Mark Borkowski”. Read full article here: [link]. Mark Comments

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KFC's Latest Promo Stunt: A Cheeto's Sandwich

Flack Me

Category: Flack Me Summary: If you love KFC and Cheetos, you'll love their new sandwich and the PR that comes with it

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