Flack's Revenge
JANUARY 17, 2019
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns.
Prowly
JANUARY 17, 2019
While there are certainly a lot of tools in the PR specialist’s arsenal, the one which is the most effective is also one that is the most popular: video content. The post Six Powerful Reasons Why Video Content is Essential For PR appeared first on Prowly Magazine.
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Stephen Waddington
JANUARY 17, 2019
Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Internet-driven forms of digital media have led to the use of an integrated media model.
Critical Mention
JANUARY 17, 2019
Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations. When most people think of someone who is introverted, they tend to believe that the person is shy or even socially awkward. On the other hand, people tend to think of an extrovert as someone who is outgoing or the life of the party.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
JANUARY 17, 2019
Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019. Here’s a look […]. The post 2019 tech trends and predictions from media experts appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
JANUARY 17, 2019
New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. According to the firm’s 2018 Global Consumer Streaming Habits Survey, 58 percent of respondents stream content at least once a week via a smart TV or external streaming device, 51 […].
Muck Rack
JANUARY 17, 2019
50+ apps and tools every PR pro needs in 2019
Agility PR Solutions
JANUARY 17, 2019
Today’s consumers are realizing that both online and in-store shopping offer key advantages and drawbacks, and they want to shop wherever and whenever they want with the benefits of both the digital and physical experience. As retailers look for ways to differentiate in a highly competitive market, new research from retail management consulting firm BRP […].
5W PR
JANUARY 17, 2019
As constantly evolving and growing industries, marketing and PR are often forced to adapt to changing trends. Many companies are required to take on and learn about new trends in the industry to effectively keep up with the strategies other firms are employing. However, sometimes it’s not easy to know whether a trend is something that’s just the buzzword of the day or if it’s actually something that benefits the business and brand.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Mark My Words
JANUARY 17, 2019
The Guardian. PR expert Mark Borkowski called the advert part of a “fantastically well-thought through campaign”, adding that it appealed to a younger generation that were very aware of the power of advertising and marketing on society. “It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said.
HMA Public Relations
JANUARY 17, 2019
Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in […]. The post What is Content Marketing? appeared first on HMA Public Relations.
Mark My Words
JANUARY 17, 2019
CNA Lifestyle. “It is no longer enough for brands to simply sell a product, customers are demanding that they have a purpose – that they stand for something,” he said. “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of masculinity, and it is no longer the cliche is once was.
Waxing UnLyrical
JANUARY 17, 2019
Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated?
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
JANUARY 17, 2019
Odishabytes. PR expert Mark Borkowski told The Guardian that the advertisement is a “fantastically well-thought through campaign”, adding that the younger generation wants brands to have a purpose, not simply sell a product and “Masculinity is a huge part of Gillette’s brand, and there is a recognition in this ad that the new generation is reworking that concept of masculinity, and it is no longer the cliche once was.”.
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