ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner. And some in PR also feel that the time expended (often more than 30 nonbillable hours for a simple proposal) goes unrewarded by clients who are merely window

Meeting 191

Meeting Agency Creativity Case Study 191

Cision

MARCH 14, 2017

Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging.

Creativity 208

Creativity Comparison Construction Retail 208

The Proactive Report

MARCH 14, 2017

Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

PR News

MARCH 14, 2017

“Journalists are grammar nerds.” – Kristen Page-Kirby, Senior Arts Editor, Washington Post Express “You don’t get a second chance to make a first impression.” – Attributed to several people, including: Will Rogers, Oscar Wilde, Mark Twain and the U.S. advertising industry. It was an effective pitch: brief, tailored to the media outlet that received… Continued.

Pitching 89

Pitching How To Advertising Advertising 89

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

MARCH 14, 2017

How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a way proven method for obtaining the attention of a room at a range of events from wedding receptions to networking gatherings. There are other options to gaining the room’s attention. You could shout over the noise, or you could walk into the middle of the room and start removing articles of clothing.

Marketing 67

Marketing Creativity Leadership Storytelling 67

Presspage

MARCH 14, 2017

KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility. Platforms that were chosen at the time were functioning satisfactorily, but changes in the communications industry were so drastic that we felt we were lagging behind”, says Lars van Straten, Online Communications &

Airlines 60

Airlines Crisis Corporate System 60

Prohibition

MARCH 14, 2017

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. Whilst some have wrongly deemed it a ‘Micky Mouse degree’, the need or preference for a degree when applying for roles isn’t uncommon, with many industries offering non-graduate roles with a glass ceiling guaranteed – this is particularly notable, quiet ironically, in the public sector.

Communications 48

Communications Industry Fashion Creativity 48

Solo PR Pro

MARCH 14, 2017

Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business. Selling is personal but we can’t take it personally. Rejection is part of the process, but that rejection is a “no” to the solutions you offer and not “no” to you as a human being.

Small Business 45

Small Business Training Internal International 45

Communications Conversations

MARCH 14, 2017

I can’t really remember the first time I met Heather Cmiel. Which is kinda odd. Because Heather isn’t the kind of person you forget. In fact, I would think most people remember the first time they met Heather quite well because she’s a big personality and a very warm person. The kind of person most people feel very comfortable talking to–even if they don’t know her all that well.

Ethics 68

Ethics Leadership Examples Fashion 68

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Communications

PRSay

MARCH 14, 2017

The issue of being truthful or not has repeatedly been in the national news over these past few months and that is a good thing. It brings to our attention the importance of some fundamental values in our society such as honesty, integrity and truthfulness. The national discussion also gives us a vertiginous glimpse of the abyss we would fall into if we abandoned those values.

Ethics 83

Ethics Government Writing Corporate 83