Thu.Apr 24, 2025

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User-generated content is the future of digital marketing—are you collecting it for your brand?

Agility PR Solutions

User-generated content is any content such as text, images, videos, or reviews created by real users, not brands or marketers. UGC is authentic, relatable, and highly engaging. According to a recent survey, 6 in 10 consumers believe that user-generated content (UGC) represents the most authentic form of marketing content. Different forms of user-generated content include […] The post User-generated content is the future of digital marketingare you collecting it for your brand?

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Cybersecurity and Public Relations Support BEFORE, DURING & After An Attack

Reputation Us

Today we examine what critical role public relations and reputation management plays in cyber attack scenariosbefore, during, and after the cyber incident. Last week’s Wood County ransomware attack put a spotlight on how the escalation of such an attack can have costly reputational damages. See video. To address such cyber attacks, ReputationUs provides this simple breakdown to address from a reputation management perspective BEFORE, DURING and AFTER and attack.

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4 Popular UK Journalists Covering Science, Technology and Health

Notified

In this blog, we feature prominent UK journalists covering science, technology and health who are known for their wide reach, high readership and visibility and are all found within our media contacts database.

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Historically great gambling PR campaigns: Strategies, successes, and lessons learned

Agility PR Solutions

In the ever-evolving world of public relations, few industries have faced as many challenges as the gambling industry. Historically, the gambling sector has struggled with an often complex relationship with public perceptionbalancing the thrill of gaming with the responsibility to address issues like addiction and regulation. In this challenging environment, PR campaigns play a crucial […] The post Historically great gambling PR campaigns: Strategies, successes, and lessons learned first a

Strategy 100
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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How To Monitor And Respond To Online Reviews Effectively?

Ronn Torossian

Learn how to effectively monitor and respond to online reviews, manage your brand's digital reputation, and create positive content that builds trust and attracts customers The post How To Monitor And Respond To Online Reviews Effectively? appeared first on.

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6 Things I Learned from the Apprenticeship Program at Buchanan Public Relations

Buchanan PR

As I continue my journey at Buchanan Public Relations after a rewarding apprenticeship, Ive reflected on what this experience has taught me. Whether you’re just beginning your career in public relations or hoping to make the most out of an entry-level opportunity, here are some tips, lessons, and reflections from my time as an apprentice at Buchanan PR.

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The Role Of Podcasts In Digital Marketing

5W PR

Podcasting has risen to become one of the most powerful tools in digital marketing, with over 464.7 million podcast listeners worldwide as of 2023. This audio format allows marketers to connect with audiences in a uniquely personal way, building trust and authority through long-form content that can be consumed during commutes, workouts, or daily tasks.

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S&T Live Recap: How 4 Generations of Communicators Feel About the Future of the Profession

PRSay

Asked about the direction of the PR profession, some 75% of PR pros surveyed believe its either positive or very positive, a recent report from the USC Annenberg Center for Public Relations finds. At such a disruptive time in our industry, when powerful forces are changing our business, how PR practitioners assess their profession is not overly enthusiastic, but its not bad, either, said Fred Cook, the centers director.

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6 Journalists to Watch for Father's Day

OnePitch

Fathers Day is more than just a moment to celebrate dads its also a rich opportunity for brands and publicists to tap into a seasonal wave of editorial coverage. From thoughtful gift guides and heartwarming personal essays to stories about fatherhood, grilling, grooming, and getaways, media outlets across the board are eager for timely, relevant angles.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How Bitcoin influencers infiltrated the cryptocurrency space—and what it means for marketers and creators

Agility PR Solutions

Imagine if Banksy suddenly launched a stock exchange. Thats Bitcoin. Now picture Kim Kardashian explaining it to millions while getting paid in crypto. Thats influencer marketing in 2025. Welcome to the collision of two rebellious culturesone built on secrecy, the other on oversharingand why their fusion is rewriting commerce. In 2008, as banks collapsed and […] The post How Bitcoin influencers infiltrated the cryptocurrency spaceand what it means for marketers and creators first appeared

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CSOM:  Little Things Can Make All The Difference

HMA Public Relations

Its all about the little things. Abbie Fink reflects on her recent media tour through Tennessee and Kentucky, sharing how in-person visits and small, thoughtful gestures can strengthen relationships and set your business apart. Find out more in this episode of Copper State of Mind!

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Meta Usage Declines, AI Creators Boom on YouTube and TikTok Shop Continues To Grow

Prohibition

From Meta to TikTok shop, here are some social media updates you may have missed this week: Time spent on Facebook and Instagram has declined Meta is facing a notable shift in user behaviour. CEO Mark Zuckerberg recently acknowledged a significant decline in the amount of time users spend on Facebook and Instagram. Facebooks and Instagrams share of the amount of time people spend on social media apps has gone down meaningfully, he admitted.

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Golin shines as holdco Q1s shed first light on impact of Trump era

Steve Barrett on PR

The Interpublic Group firm got a shoutout from the holding companys CEO Philippe Krakowsky amid a mixed set of numbers.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.