Thu.Dec 20, 2018

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage).

How eScooters can Earn Respect?

Ronn Torossian

There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

We've scoured our archives to bring you the most popular posts from this year. These posts range in topics from B2B PR campaigns, to B2B marketing strategy, to the best PR tools. But all of these posts have one very important thing in common: You.

17 illuminating PR and marketing lessons from 2018

PR Daily

A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019. Regardless of your niche or expertise, it’s always wise to revisit the trends and tactics that dominated your industry in the past year.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to create a compelling media pitch with video

Muck Rack

How to create a compelling media pitch with video

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More Trending

6 key components you need in your PR strategy for 2019

Agility PR Solutions

As 2018 comes to an end and a new year looms on the horizon, PR expert Denise Blackburn-Gay, APR, president and CEO of Marketing Strategies.,

16 common mistakes bloggers make about SEO

PR Daily

Your content strategy is predicated on driving large amounts of traffic from search engines like Google. Make sure your blog posts don’t miss the mark. Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent.

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Hashtag: A Comprehensive or Even TL;DR Guide

Brand24

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

The ultimate resource for senior communications leaders

PR Daily

The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training. Being a communications leader is tough, but it doesn’t have to be lonely at the top.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What We Can Learn from the Gen Z Generation

Critical Mention

For the past few years, marketers and PR pros have attempted to target Millennials as they became a driving force for purchasing decisions. More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets. When Amazon Go opened a futuristic grocery store, the technology was interesting enough for The New York Times to write it up.

Apples to apples, dust to dust—is PR’s use of the AVE finally coming to an end?

Agility PR Solutions

The specter of the AVE has been casting gloom over PR-measurement effectiveness for… well, as long as there’s been PR measurement.

The PR benefits of trade shows

PR Daily

Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event. From a PR perspective, trade shows can be either a great investment or a waste of time.

If It’s December, It’s Strategic Planning Time

Waxing UnLyrical

Guest Post by Ken Jacobs. If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. And if you’re not, you should be!).

Amazing infographics aren’t a pipe dream

PR Daily

Discover how to create engaging infographics on a budget during this expert-led virtual summit. When it comes to grabbing the attention of audiences, few tools are as effective as infographics—or as challenging to create.

Holiday SEO: Is your brand on Santa’s naughty or nice list?

Agility PR Solutions

Can you hear the sleigh bells ringing and see the snow glistening? It’s that time of the year to be jolly and churn out some quality content. Find out what SEO tactics make or break your holiday campaign so you can bring in the traffic to your site.

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Don’t let your PR efforts go unnoticed

PR Daily

Put yourself in the best position to earn a promotion in 2019. Enter Ragan’s 2018 PR Daily Awards. Complete your entry by Dec. The post Don’t let your PR efforts go unnoticed appeared first on PR Daily. Content Marketing Marketing Media Relations PR Social Media Writing & Editing

The 5 Fundamentals of a Strong Marketing Core

PR 20/20

Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble. Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign.

The Best of Holiday Ad Campaigns

Barokas

December is usually a hectic time in PR. From juggling performance reviews, to maximizing end of year news cycles, to finding yourself knee deep in mapping out 2019 plans, there’s a lot to prioritize around the holidays.

What This Classic Joke From ‘Elf’ Can Teach Us About Marketing

PRSay

Part of my family’s holiday tradition includes watching the movie “Elf.”. You know the part where Buddy the Elf gets excited about the random coffee shop called “World’s Best Cup of Coffee”? Take 20 seconds and watch it again real quick. It’s funny — but why? They say they’re the world’s best — why wouldn’t that be amazing and worth jumping up and down about? Because it’s obviously just a hollow marketing claim, and even my kids get that joke.

The Importance of Getting Visual on Social Media

HMA Public Relations

Aside from my love of writing, I have a passion for creating graphics. I get to use a different part of my brain and my fingers […]. The post The Importance of Getting Visual on Social Media appeared first on HMA Public Relations. HMA Public Relations design graphic graphic design graphics social media visual