Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. As you will see below, Deborah offers great insight.

Marketing 244

Marketing Facebook Social Media Community 244

Ronn Torossian

DECEMBER 20, 2018

There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options are popping up all over cities and college campuses, offering people a faster way to get from A to B, while saving their shoe […].

Transportation 150

Transportation Blogging Publicity 150

PRSay

DECEMBER 20, 2018

Part of my family’s holiday tradition includes watching the movie “Elf.”. You know the part where Buddy the Elf gets excited about the random coffee shop called “World’s Best Cup of Coffee”? Take 20 seconds and watch it again real quick. It’s funny — but why? They say they’re the world’s best — why wouldn’t that be amazing and worth jumping up and down about?

Marketing 93

Marketing Pitching Media Relations Writing 93

Agility PR Solutions

DECEMBER 20, 2018

As 2018 comes to an end and a new year looms on the horizon, PR expert Denise Blackburn-Gay, APR, president and CEO of Marketing Strategies., Inc., offers the following public relations strategies for a successful 2019: The need for strategic planning While many organizations understand the need for a strategic plan, many still view it as an […].

Strategy 92

Strategy Publicity Marketing Analysis 92

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Barokas

DECEMBER 20, 2018

December is usually a hectic time in PR. From juggling performance reviews, to maximizing end of year news cycles, to finding yourself knee deep in mapping out 2019 plans, there’s a lot to prioritize around the holidays. As we’re all drumming up the best and brightest to get our clients noticed in the year ahead, I wanted to share some inspiration in a few of the merriest viral holiday ad campaigns the Internet could find.

Airlines 88

Airlines Viral Travel Groups 88

Brand24

DECEMBER 20, 2018

What is a hashtag? How did hashtag start? What are some iconic hashtag campaigns? Here are answers to these and questions about hashtags. TL;DR!

Instagram 85

Instagram Tools Social Media Facebook 85

Critical Mention

DECEMBER 20, 2018

For the past few years, marketers and PR pros have attempted to target Millennials as they became a driving force for purchasing decisions. More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well. Those at the younger end of the spectrum are just graduating college and entering the workforce, making them a new target audience.

YouTube 69

YouTube Technology Web Trends 69

Muck Rack

DECEMBER 20, 2018

How to create a compelling media pitch with video

Video 107

Video Pitching How To Media 107

HMA Public Relations

DECEMBER 20, 2018

Aside from my love of writing, I have a passion for creating graphics. I get to use a different part of my brain and my fingers […]. The post The Importance of Getting Visual on Social Media appeared first on HMA Public Relations.

Social Media 45

Social Media Media Writing Publicity 45

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR 20/20

DECEMBER 20, 2018

Just like any structure is built on a sturdy foundation, marketing depends on a strong, ground-up approach, or all else may crumble. Marketing success isn’t derived from a single outperforming team member, a highly efficient technology integration or one successful campaign. Instead, a strong marketing core layers in success from multiple campaigns, perspectives, team members and stakeholders.

Marketing 57

Marketing Customer Service Technology Strategy 57

Agility PR Solutions

DECEMBER 20, 2018

Can you hear the sleigh bells ringing and see the snow glistening? It’s that time of the year to be jolly and churn out some quality content. Find out what SEO tactics make or break your holiday campaign so you can bring in the traffic to your site. Dive into the infographic below from data […]. The post Holiday SEO: Is your brand on Santa’s naughty or nice list?

SEO 75

SEO Infographics Brand Branding 75

Waxing UnLyrical

DECEMBER 20, 2018

Guest Post by Ken Jacobs. If it’s December, and you’re a PR or Social PR agency owner or leader, a communications department or group head, or a communications consultant or soloist, you’re probably knee-deep in strategic planning. (And if you’re not, you should be!). If you’re on the agency side, this should include determining income growth goals, business development targets and setting profitability projections.

Leadership 85

Leadership Training Agency Groups 85