The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters
Sword and the Script
FEBRUARY 4, 2025
The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist? Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Thats the question one prospective customer a founding executive at a startup asked me a while back.
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