Tue.Feb 04, 2025

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The claims PR pros sometimes make of relationships with journalists are mostly BS; here’s what actually matters

Sword and the Script

The question prospective clients and employers need to ask is: how do you earn coverage when you dont have a relationship with a journalist? Do you have the relationships to get us into top-tier publications like The Wall Street Journal and the Financial Times ? Thats the question one prospective customer a founding executive at a startup asked me a while back.

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The DeepSeek Disruption: NVIDIA’s Biggest AI Challenge Yet?

Agility PR Solutions

In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a historic market value drop sent shockwaves through the financial and tech industries.

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From Digital Transformation Chaos to Intelligent Autonomy: The Rise of Agentic AI

Inbound PR

Over the past few years, businesses have embraced digital transformation with the promise of exponential productivity, revolutionary customer experiences and unprecedented innovation. However, the reality has been far more complex. Instead of achieving seamless operations, many companies find themselves in a web of siloed applications and inefficient processes.

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Crafting connections: The evolution of alcohol marketing agencies in a changing landscape

Agility PR Solutions

The landscape of alcohol marketing has undergone a seismic shift in recent years. From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the demands of a more discerning and health-conscious consumer base. As these agencies navigate regulatory challenges, changing societal […] The post Crafting connections: The evolution of alcohol marketing agencies in a changing l

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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The Ethical Responsibility of Public Relations: Navigating a Fine Line

Ronn Torossian

Learn how PR professionals balance client interests with ethical responsibilities while managing transparency and building public trust in communications The post The Ethical Responsibility of Public Relations: Navigating a Fine Line appeared first on.

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Game Day Snack Stadium: The Ultimate Big Game Party Hack

PR for Anyone

Building your own Snack Stadium might look complicated, but its actually super simple. With just a few budget-friendly items, you can create an impressive stadium-style snack display that looks just as good as it tastes. Step 1: The Playing Field Creating the Stadium Centerpiece The heart of your Snack Stadium is the field. This is where youll build the main dip which should be something green to resemble turf.

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Perception Management

Doctor Spin

Perception management is a potent PR approach. Managing perceptions is a PR approach that shapes narratives to influence how publics interpret and responds to information, events, or organisations. Here we go: Perception Management Perception management is a strategic PR method that seeks to influence how audiences interpret and respond to information, events, or organisations.

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Coffee with a Journalist: Lizzy Lawrence, STAT

OnePitch

Lizzy Lawrence leads STAT's coverage of the Food and Drug Administration. She was previously a medical devices reporter.

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Data analytics for social media growth with Dun & Bradstreet | On Top of PR podcast

Axia PR

In this episode, Nicole Scarbrough joins host Jason Mudd to discuss data analytics for social media growth. Tune in to learn more!

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Manifesting Success Through the Stars with Bestselling Author and Psychic Astrologer Lexis Johnson

PR for Anyone

Lexis Johnson is a bestselling author, business strategist, and psychic astrologer known for her unique ability to combine astrology with actionable strategies for personal and professional growth. With over five decades of experience, Lexis empowers her clients to harness cosmic clarity, break through limiting beliefs, and align their life purpose with the stars.

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Making your PR team agile: Top hiring tactics and smart workflows to implement now

Agility PR Solutions

The demand for PR specialists is predicted to grow by 6% by 2033. However, working in a remote PR team means moving quickly and staying flexible in a fast-paced world. Meaning, when news breaks or trends shift, you cant wait around. You need strong systems, sharp talent, and the right tools to keep things running […] The post Making your PR team agile: Top hiring tactics and smart workflows to implement now first appeared on Agility PR Solutions.

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