Sun.Dec 23, 2018

10 books every PR pro should read

PR Daily

Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look. Adapting quickly and learning continually are essential to a successful PR career.

In the age of social media, why are press releases still necessary?

PR Daily

While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line. Is the press release an antique?

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Why you don’t need a bigger training budget

PR Daily

See how even the smallest comms teams are getting robust training without breaking the bank. We all want to win the lottery. We all want a private island.

4 punctuation marks that are tired of being misused

PR Daily

Give them the justice they deserve with this free download filled with easy-to-remember tips. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Tips for handling a daily challenge: Impromptu speaking

PR Daily

Planning an elaborate presentation—clicker and PowerPoint slides at the ready—is one thing; you have time to prepare. Here’s how to be articulate and on point at a moment’s notice. You’re sitting in a meeting, and your boss calls on you in front of your colleagues.

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8 time-saving social media marketing tools

PR Daily

To find more success on popular digital platforms, wring insights from resources such as Hootsuite, SproutSocial, ReviewTrackers and TrackReddit. Social media use, interaction and strategy have changed dramatically in recent years.

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5 words and phrases we should ditch in 2018

PR Daily

Are thought leaders actually taking your disruptive business to the next level? Perfect. Grateful to have these vacuous terms called out? Hey, no worries. We live in an age where when empty designations and verbal tics litter otherwise sensible conversations and writings.

Earn recognition for your PR expertise

PR Daily

There are more than 30 categories in Ragan’s 2018 PR Daily Awards. Enter by Dec. 31 to see how your work compares to your competitors. The post Earn recognition for your PR expertise appeared first on PR Daily.

Is your employer spying on you? Probably

PR Daily

Nearly 70 percent of U.S. companies use some form of electric monitoring. What’s in your browser history? How would you like for your boss to review your internet browsing history, or peruse your last year’s worth of emails? Sounds like a nightmare, right?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

11 writing mistakes that can tank your online content

PR Daily

Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid. Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach.

PR Daily’s top stories of 2018: Nos. 41-50

PR Daily

Take a deep breath. 2018 is quickly winding down and that means it’s time to start our annual countdown of our top stories of the year. We have reached the end of another topsy-turvy year. As per tradition here at PR Daily, it’s time to countdown our readers’ favorite stories of the last 52 weeks.

Infographic: 11 essential skills marketers must hone

PR Daily

As the number of tasks brand managers are expected to tackle continues to grow, this guide shares essential techniques these nimble communications practitioners must master. Marketers must be willing—and able—to adapt and grow in their profession. FREE DOWNLOAD: How to manage online feedback and brand reputation ]. Lines continue to blur between marketing, PR and social media management. The content landscape remains crowded and technology is developing at a breakneck pace.

Infographic: Current presentation design trends and tactics

PR Daily

Glean guidance from top speakers to craft sleek, seamless decks that will resonate with your audience. Presenting with aplomb puts you in prime position to take the workplace cake. Words, delivery, confidence and body language are just part of the presentation puzzle, however. Slick slide-deck design can boost your authority, elevate your workplace status and make you a sought-after speaker.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.