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Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really care about your explicit messaging (i.e., your entire marketable universe). MORE
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? MORE
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” MORE
After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices. The 737 Max hasn’t just dinged Boeing’s reputation. The entire U.S. MORE
The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions. Branding MORE
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. MORE
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018. MORE
Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic MORE
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and most of us we were not even a glint in… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General MORE
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about. Have you ever sent your CV to your own manager while hunting for another job? MORE
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Miami Herald: promotes Aminda Marqués González (@mindymarques) to Editor and Publisher. She also oversees el Nuevo Herald. New York Times: moves Sapna Maheshwari (@sapna) to the retail business […]. The post Journalists on the move – Week of March 18 appeared first on Agility PR Solutions. Media Moves MORE
Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience. To maintain success, you must expand your understanding of current tools and applications, as well as which platforms and influencers are drawing your audience. And a cursory understanding of these factors is not enough. MORE
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. MORE
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the extended deadline on March 20. The post How do you use contests, video and social media to attract attention? appeared first on PR Daily. MORE
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! MORE
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and, for most of us, we were not even a glint… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General MORE
Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday MORE
If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply for my dream internship? If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! MORE
Onclusive
MARCH 18, 2019
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?
PR Expanded
MARCH 18, 2019
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.
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PR Daily
MARCH 18, 2019
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise.
Agility PR Solutions
MARCH 18, 2019
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Daily
MARCH 18, 2019
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Daily
MARCH 18, 2019
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign.
Agility PR Solutions
MARCH 18, 2019
PR Daily
MARCH 18, 2019
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.
HMA Public Relations
MARCH 18, 2019
Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
MARCH 18, 2019
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about. Have you ever sent your CV to your own manager while hunting for another job?
PR Insiders
MARCH 18, 2019
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright!
PR Daily
MARCH 18, 2019
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the extended deadline on March 20. The post How do you use contests, video and social media to attract attention? appeared first on PR Daily.
Shift Communications
MARCH 18, 2019
If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply for my dream internship? If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats!
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Muck Rack
MARCH 18, 2019
Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic
PR News
MARCH 18, 2019
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and, for most of us, we were not even a glint… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General
Agility PR Solutions
MARCH 18, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Miami Herald: promotes Aminda Marqués González (@mindymarques) to Editor and Publisher. She also oversees el Nuevo Herald. New York Times: moves Sapna Maheshwari (@sapna) to the retail business […]. The post Journalists on the move – Week of March 18 appeared first on Agility PR Solutions. Media Moves
5W PR
MARCH 18, 2019
Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience. To maintain success, you must expand your understanding of current tools and applications, as well as which platforms and influencers are drawing your audience. And a cursory understanding of these factors is not enough.
PR News
MARCH 18, 2019
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and most of us we were not even a glint in… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General
PR Daily
MARCH 18, 2019
After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices. The 737 Max hasn’t just dinged Boeing’s reputation. The entire U.S.
Agility PR Solutions
MARCH 18, 2019
The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions. Branding
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