Mon.Mar 18, 2019

Micro vs. Macro Influencers

PR Expanded

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey.

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4 PR tactics to support your event marketing

PR Daily

As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]. The post So your client wants to be in The Wall Street Journal… appeared first on Agility PR Solutions. Analysis Public Relations media relations

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways to spot fake micro-influencers on social media

PR Daily

How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018. More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products.

More Trending

4 guidelines for perfect video PR

PR Daily

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. Print media remains powerful and effective, but adding a video component creates a more dynamic, interactive connection. How can you be sure your video content will be compelling and provide measurable results?

#MediaMonday – Dr. Adrian McIntyre

HMA Public Relations

Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday

Survey: PR moving in-house at many organizations

PR Daily

As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend. Tightening budgets and greater control over content are key reasons why organizations are bringing PR efforts in-house.

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AI will lead the next tech revolution—but many fear its dark side

Agility PR Solutions

Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to new Edelman research—but there are very real concerns for society, business and government, ranging from […]. The post AI will lead the next tech revolution—but many fear its dark side appeared first on Agility PR Solutions.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How do you use contests, video and social media to attract attention?

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the extended deadline on March 20. The post How do you use contests, video and social media to attract attention? appeared first on PR Daily. Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards PR awards social media awards

Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic

Muck Rack

Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic

Survey reveals communications goofs—and preferences

PR Daily

Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about. Have you ever sent your CV to your own manager while hunting for another job? Or accidentally confessed to your boss—rather than the intended friend—that you weren’t really ill but were actually interviewing for another position? If not, thank your lucky stars.

Q&A: Finishing College and Beginning in an Agency

Shift Communications

If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply for my dream internship? If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats!

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Communicators: It’s Time to Have Your Cake and Eat it Too

PR News

When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and, for most of us, we were not even a glint… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General

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Big Interview? Engage The Host And The Audience Will Take Care Of Itself

PR Insiders

It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it what you will, it’s perfectly normal to get […]. PR Education Talk Radio Television marsha friedman Media Exposure Public Relations publicity firm talk radio tv interviews

Journalists on the move – Week of March 18

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Miami Herald: promotes Aminda Marqués González (@mindymarques) to Editor and Publisher. She also oversees el Nuevo Herald. New York Times: moves Sapna Maheshwari (@sapna) to the retail business […]. The post Journalists on the move – Week of March 18 appeared first on Agility PR Solutions. Media Moves

PR Realities That Must be Mastered in the Digital Age

5W PR

Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience. To maintain success, you must expand your understanding of current tools and applications, as well as which platforms and influencers are drawing your audience. And a cursory understanding of these factors is not enough.

Communicators: It’s Time to Have Your Cake and Eat it Too

PR News

When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and most of us we were not even a glint in… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General

Brand 48

Boeing and FAA face tough questions on approval process

PR Daily

After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices. The 737 Max hasn’t just dinged Boeing’s reputation. The entire U.S. has seen increased scrutiny on how planes are tested, reviewed by government agencies and grounded when found to be unsafe. The FAA has been forced to defend its review practices as agencies and nations worldwide have grounded the 737 Max.

Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story

Agility PR Solutions

The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions. Branding

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