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Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really care about your explicit messaging (i.e., your entire marketable universe). How can […]. The post Creating intelligent content—new PR and marketing playbook provides a crash course appeared first on Agility PR Solutions. MORE
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019. MORE
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. MORE
Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to new Edelman research—but there are very real concerns for society, business and government, ranging from […]. The post AI will lead the next tech revolution—but many fear its dark side appeared first on Agility PR Solutions. MORE
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]. The post So your client wants to be in The Wall Street Journal… appeared first on Agility PR Solutions. Analysis Public Relations media relations MORE
After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices. The 737 Max hasn’t just dinged Boeing’s reputation. The entire U.S. has seen increased scrutiny on how planes are tested, reviewed by government agencies and grounded when found to be unsafe. The FAA has been forced to defend its review practices as agencies and nations worldwide have grounded the 737 Max. MORE
The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions. Branding MORE
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. MORE
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018. More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products. MORE
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and most of us we were not even a glint in… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General MORE
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about. Have you ever sent your CV to your own manager while hunting for another job? Or accidentally confessed to your boss—rather than the intended friend—that you weren’t really ill but were actually interviewing for another position? If not, thank your lucky stars. MORE
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Miami Herald: promotes Aminda Marqués González (@mindymarques) to Editor and Publisher. She also oversees el Nuevo Herald. New York Times: moves Sapna Maheshwari (@sapna) to the retail business […]. The post Journalists on the move – Week of March 18 appeared first on Agility PR Solutions. Media Moves MORE
Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience. To maintain success, you must expand your understanding of current tools and applications, as well as which platforms and influencers are drawing your audience. And a cursory understanding of these factors is not enough. MORE
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. Print media remains powerful and effective, but adding a video component creates a more dynamic, interactive connection. How can you be sure your video content will be compelling and provide measurable results? MORE
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the extended deadline on March 20. The post How do you use contests, video and social media to attract attention? appeared first on PR Daily. Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards PR awards social media awards MORE
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend. Tightening budgets and greater control over content are key reasons why organizations are bringing PR efforts in-house. MORE
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it what you will, it’s perfectly normal to get […]. PR Education Talk Radio Television marsha friedman Media Exposure Public Relations publicity firm talk radio tv interviews MORE
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and, for most of us, we were not even a glint… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General MORE
Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday MORE
If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply for my dream internship? If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! MORE
PR Expanded
MARCH 18, 2019
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.
Onclusive
MARCH 18, 2019
Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? Traditional PR measurement methods may give us a view into how popular certain content is, but not how it drives engagement, sales or brand reputation in the marketplace. In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey.
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PR Daily
MARCH 18, 2019
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise. A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent consider event marketing the most crucial channel to achieve their goals. Two-thirds surveyed say they plan to increase spending on live events in 2019.
Agility PR Solutions
MARCH 18, 2019
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” The answer comes back, “A feature article in the Wall Street Journal” […]. The post So your client wants to be in The Wall Street Journal… appeared first on Agility PR Solutions. Analysis Public Relations media relations
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Daily
MARCH 18, 2019
How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018. More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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PR Daily
MARCH 18, 2019
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. Print media remains powerful and effective, but adding a video component creates a more dynamic, interactive connection. How can you be sure your video content will be compelling and provide measurable results?
HMA Public Relations
MARCH 18, 2019
Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday
PR Daily
MARCH 18, 2019
As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend. Tightening budgets and greater control over content are key reasons why organizations are bringing PR efforts in-house.
Agility PR Solutions
MARCH 18, 2019
Artificial intelligence is expected to be the next touchstone of technological achievement for consumers and businesses alike—a whopping 91 percent of tech execs and 84 percent of the general public believe that AI constitutes the next tech revolution, according to new Edelman research—but there are very real concerns for society, business and government, ranging from […]. The post AI will lead the next tech revolution—but many fear its dark side appeared first on Agility PR Solutions.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
MARCH 18, 2019
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the extended deadline on March 20. The post How do you use contests, video and social media to attract attention? appeared first on PR Daily. Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards PR awards social media awards
Muck Rack
MARCH 18, 2019
Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic
PR Daily
MARCH 18, 2019
Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about. Have you ever sent your CV to your own manager while hunting for another job? Or accidentally confessed to your boss—rather than the intended friend—that you weren’t really ill but were actually interviewing for another position? If not, thank your lucky stars.
Shift Communications
MARCH 18, 2019
If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply for my dream internship? If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats!
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
PR News
MARCH 18, 2019
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and, for most of us, we were not even a glint… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General
PR Insiders
MARCH 18, 2019
It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it what you will, it’s perfectly normal to get […]. PR Education Talk Radio Television marsha friedman Media Exposure Public Relations publicity firm talk radio tv interviews
Agility PR Solutions
MARCH 18, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Miami Herald: promotes Aminda Marqués González (@mindymarques) to Editor and Publisher. She also oversees el Nuevo Herald. New York Times: moves Sapna Maheshwari (@sapna) to the retail business […]. The post Journalists on the move – Week of March 18 appeared first on Agility PR Solutions. Media Moves
5W PR
MARCH 18, 2019
Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience. To maintain success, you must expand your understanding of current tools and applications, as well as which platforms and influencers are drawing your audience. And a cursory understanding of these factors is not enough.
PR News
MARCH 18, 2019
When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and most of us we were not even a glint in… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General
PR Daily
MARCH 18, 2019
After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices. The 737 Max hasn’t just dinged Boeing’s reputation. The entire U.S. has seen increased scrutiny on how planes are tested, reviewed by government agencies and grounded when found to be unsafe. The FAA has been forced to defend its review practices as agencies and nations worldwide have grounded the 737 Max.
Agility PR Solutions
MARCH 18, 2019
The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions. Branding
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