Mon.Mar 18, 2019

Micro vs. Macro Influencers

PR Expanded

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand?

4 PR tactics to support your event marketing

PR Daily

As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

3 ways to spot fake micro-influencers on social media

PR Daily

How can PR pros spot an influencer that isn’t all he or she claims to be? Use the metrics to ensure your marketing budget isn’t spent on a scam. This article originally ran on PR Daily in March of 2018.

More Trending

4 guidelines for perfect video PR

PR Daily

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign.

#MediaMonday – Dr. Adrian McIntyre

HMA Public Relations

Today’s #MediaMonday comes to us from a new neighbor: Dr. Adrian McIntyre. McIntyre is the producer and host of Valley Business RadioX, which is located in […]. The post #MediaMonday – Dr. Adrian McIntyre appeared first on HMA Public Relations. Media Monday

Survey: PR moving in-house at many organizations

PR Daily

As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.

Survey 159

AI will lead the next tech revolution—but many fear its dark side

Agility PR Solutions

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Boeing and FAA face tough questions on approval process

PR Daily

After crashes of Boeing’s 737 Max model have grounded the plane globally, safety experts are asking how the plane was developed and tested—and calling out poor practices. The 737 Max hasn’t just dinged Boeing’s reputation. The entire U.S.

Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story

Agility PR Solutions

The post Webinar Recap – Why Story Trumps Brand: How to Find Your Capital “S” Story appeared first on Agility PR Solutions. Branding

Brand 97

Survey reveals communications goofs—and preferences

PR Daily

Calling in sick while looking for work? Just don’t email your boss. While you’re at it, avoid forwarding snotty email chains to the person you’ve been gossiping about. Have you ever sent your CV to your own manager while hunting for another job?

Survey 129

Big Interview? Engage The Host And The Audience Will Take Care Of Itself

PR Insiders

It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright!

How do you use contests, video and social media to attract attention?

PR Daily

Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Don’t miss the extended deadline on March 20. The post How do you use contests, video and social media to attract attention? appeared first on PR Daily.

Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic

Muck Rack

Day in the life: Get to know Traci Klein, national media relations manager, Mayo Clinic

Q&A: Finishing College and Beginning in an Agency

Shift Communications

If your college career is coming to an end, naturally your mind will be moving a million miles a minute. Will I move back home or will I see what it’s like to live on the other side of the country? Will I take a gap year and do philanthropy work or will I apply for my dream internship? If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats!

Communicators: It’s Time to Have Your Cake and Eat it Too

PR News

When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and, for most of us, we were not even a glint… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General

Brand 63

Journalists on the move – Week of March 18

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Miami Herald: promotes Aminda Marqués González (@mindymarques) to Editor and Publisher. She also oversees el Nuevo Herald. New York Times: moves Sapna Maheshwari (@sapna) to the retail business […]. The post Journalists on the move – Week of March 18 appeared first on Agility PR Solutions. Media Moves

PR Realities That Must be Mastered in the Digital Age

5W PR

Public Relations in the Digital Age is an ever-shifting amalgam of tried and true communications practices and new and different methods through which you may connect with your target audience. To maintain success, you must expand your understanding of current tools and applications, as well as which platforms and influencers are drawing your audience. And a cursory understanding of these factors is not enough.

Communicators: It’s Time to Have Your Cake and Eat it Too

PR News

When celebrating a brand’s anniversary, we are inclined to retell the defining moments, recall the origin stories, and share impressions that have had an indelible impact on the brand and the industry it serves. This is the year PR News celebrates its 75th anniversary and most of us we were not even a glint in… Continued. The post Communicators: It’s Time to Have Your Cake and Eat it Too appeared first on PR News Blog. General

Brand 48