Sat.Feb 25, 2023

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What Is Brand Safety, and How to Improve It?

PR Fuel

In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over. Read More The post What Is Brand Safety, and How to Improve It? appeared first on eReleases.

Brand 108
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Launching the first-class experience for a global airline

The Hoyt Organization

One of the largest international airlines was preparing to announce its plans of a $30 million, 18-month-long project to enhance the premium ground facilities at JFK International Airport’s Terminal 7 in New York City. The company wanted to drive broader awareness around its fleet and recent upgrades for the terminal redevelopment. As a result of the investment […] The post Launching the first-class experience for a global airline appeared first on The Hoyt Organization.