What Is Brand Safety, and How to Improve It?
PR Fuel
FEBRUARY 25, 2023
In late February of 2022, an ad for Applebee’s with a twerking cowboy played alongside a CNN news coverage of the Ukraine/Russia war. Netizens were outraged by the juxtaposition and took to Twitter to complain. A clip of the mistake racked up over. Read More The post What Is Brand Safety, and How to Improve It? appeared first on eReleases.
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