Thu.Dec 27, 2018

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National Press Club 2018 Communicators' Summit: Key Takeaways

Business Wire

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

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10 New Year’s Resolutions For Better PR Campaigns In 2019

ImPRessions - Crenshaw Communications

The beginning of a new year often brings a turning-the-page feeling of renewal. While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. In PR , we’re getting ready to clear an ever-rising bar. Sometimes you just need to remember the fundamentals. Other times, it’s good to take things into fresh directions. 10 resolutions for better PR campaigns in 2019.

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2018’s rise in customer expectations—and willingness to share data

Agility PR Solutions

Consumers have become increasingly savvy about service and support, their perceptions of a company, and their willingness to share data about themselves if it leads to a better experience, according to new research from digital enterprise software firm Five9 and Zogby Analytics. For businesses, the research validates the correlation between customer satisfaction and a positive […].

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Aspire Higher: Consider Becoming a Member of the College of Fellows in 2019

PRSay

The end of the year is, perhaps, the best time to reflect as well as set new goals to help you aspire higher, both personally and professionally. For those of you who are Accredited and have at least 240 months (20 years) of PR or communication experience, there is one goal I’d like you to consider: becoming a member of the College of Fellows in 2019.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

What’s hot for tech enthusiasts in 2019? Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. The latest edition of the annual report evaluates consumer thoughts and predictions on near-future technology including AI, VR, 5G and automation.

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U.S. biz state of loyalty—consumers prefer brands that support refugees 

Agility PR Solutions

Despite rising polarization on refugee policy in the United States, research shows that consumers—particularly millennials—prefer brands that commit to helping refugees, according to a new report from the NYU Stern School of Business and the Tent Partnership for Refugees. The study, How Helping Refugees Helps Brands, utilized an online survey of more than 7,000 U.S. consumers to analyze how consumers […].

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5W Launches CBD Focus Team

5W PR

Its official – cannabis is legal…kind of. U.S. President Donald Trump signed an $867 billion farm bill that removed industrial hemp from a list of federally controlled substances, making the way for cannabis component cannabidoil to become a trendy new ingredient. Cannabidoil, commonly known as CBD, will now have a legal market that could be worth more than $20 billion by 2022, according to research firm Brightfield Group.

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