Tue.Dec 25, 2018

3 skills the next generation of PR pros must cultivate

PR Daily

As PR roles incorporate more tasks—including video creation and data measurement—the industry will look for a wide range of skills from new hires. What tasks should PR pros develop? As the media landscape changes, PR pros must adapt.

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4 tips for improving and expanding your PR firm in 2019

Agility PR Solutions

With the new year comes a sense of renewed vigor and energy, which is precisely what you need when you intend to expand your PR agency in 2019. Expansion is not something that can happen overnight. It requires careful planning to ensure that you achieve optimum success.

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How modern speechwriters keep the craft alive and well

PR Daily

See how these savvy communicators are crafting addresses that enthrall audiences and inspire powerful change. What role does speechwriting play in a world filled with spur-of-the-moment tweets and off-the-cuff remarks? A much bigger one than you might think.

6 In 10 companies plan to expand creative teams in first half of 2019

Agility PR Solutions

What’s the employment outlook for creative talent? According to The Creative Group‘s latest State of Creative Hiring research, 60 percent of advertising and marketing hiring decision makers plan to expand their teams in the first half of 2019.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Infographic: Timeless tips to make you a better writer

PR Daily

Jot down ideas immediately, lest they be lost forever, and save edits for later. If you ever get stuck, phone a friend. Nobody gets ‘talker’s block,’ right? Writing is darn near impossible to master, but there are methods to ease our editorial madness.

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Infographic: The true power of Instagram

PR Daily

Curious about how to turn your Instagram account into a powerful communications tool for your organization? Here’s some stats to inform your efforts. Instagram has morphed into a popular marketing platform compared to its early photo sharing days.

Infographic: The best times to schedule your social media post

PR Daily

Should you share your thoughts on a Monday or a Friday to get the best engagement? Consider this infographic to learn when readers are most likely to visit your channels. How can you make the most of your social media efforts?

15 tips to improve your SEO

PR Daily

When trying to attract more visitors to your site, there are no easy fixes or shortcuts. Here are the steps marketers must take to boost their website’s performance. Web traffic is the heartbeat of any website or other digital property.

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Infographic: How your LinkedIn profile can give you an edge

PR Daily

Managing your brand online can be a consuming process, but you can take simple steps to make sure your digital presence is professional and engaging. Try these on for size. LinkedIn has become the first stop for employers and potential customers to get a sense of who you are—and what you offer.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 essential marketing podcasts

PR Daily

If you’re looking for instructive audio content, try ‘Know Your Audience,’ ‘Perpetual Traffic’ and ‘The Growth Show.’. Marketing is among the most volatile industries, making it hard to stay current. Every week brings new platforms, new ways to communicate and new guidelines to follow.

PR Daily’s top stories of 2018: Nos. 31-40

PR Daily

With the end of 2018 in sight, let’s dive into our annual countdown of our top stories of the year. The new year is just a few days away, which means it’s once again time to count down the top stories of the past 52 weeks. Here are Nos. 31-40: 31.

Have you tapped into the potential of visuals and videos?

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards to showcase how you stood out in a world dominated by visuals. The impact visual messaging has on consumers—and employees—shows no sign of slowing down.

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8 emerging tactics to enhance your marketing strategy

PR Daily

From chatbots to live video, technology can help you engage with a broader audience. Don’t forget the personal touch, though; today’s consumer demands it. As the world changes, your customer outreach should, too. People today are more mobile, more informed and more inundated than ever before.

When to use a hyphen, an en dash or an em dash

PR Daily

These oft-confused line segments can be helpful for writers and editors, but they should be employed with care. Here’s how to distinguish the marks and their respective purposes. As experienced writers and editors, many PR Daily readers harbor a dislike for the hyphen.

The best résumés don’t have a ‘skills’ section

PR Daily

At best, the “skills” section on your resume is scannable verbiage. At worst, it’s a waste of space. How can PR pros applying for new jobs convey their various abilities? In writing a résumé, many people include a “skills” section.

Earn recognition for your PR expertise

PR Daily

There are more than 30 categories in Ragan’s 2018 PR Daily Awards. Enter by Dec. 31 to see how your work compares to your competitors. The post Earn recognition for your PR expertise appeared first on PR Daily.