Wed.May 04, 2022

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What is Technology PR?

Ronn Torossian

With the advent of the internet and social media, technology PR has become increasingly complex. In addition to traditional media outreach and promotion, technology PR professionals now have to be skilled at digital marketing and social media promotion and be adept at explaining and demonstrating the latest technological innovations in a way that people can […].

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PR Tips to Help You Land Media Coverage

Garrett Public Relations

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […]. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Must Have Kitchen Gadgets

PR for Anyone

In this segment on Good Morning Washington on Try it Tuesday, I share six cutting-edge, must-have kitchen gadgets. From cooking eggs, to easily opening jars, to easy ways to eat healthy. You won’t believe what I make in a toaster at the end. How often have you tried to peel an egg and you end up taking off half the whites or you get that funky layer of peel?

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What companies need to know about the evolving nature of remote working

Agility PR Solutions

From short-term COVID response to long-term working reality, remote work isn’t going anywhere. And the pandemic-driven necessity of the past 2 years was only the beginning. Something is happening in the world of work. Perhaps we shouldn’t be surprised; these evolutions happen every century or so. The early twentieth century, with the gradual thinning out […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Gifts for Wine Lovers

PR for Anyone

If you follow me at all, you know I’m a wine lover and specifically a chardonnay gal! I love to sit and relax with a big glass of wine. That made this segment on Good Morning Washington so fun to do. I got to bring in all my favorite wine gadgets. Need to take your wine on the road check out Wine 2 Go bag that lets you pour your bottle into a non-breakable bag.

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Quick Fixes Around the House

PR for Anyone

We’re all busy so finding things to help with cleaning and repairs is super important. In this segment on Good Morning Washington, I bring in some of my favorites. I’ve never been one to get down on my hands and knees and scrub baseboards. That’s why I love using Baseboard Buddy to basically mop the baseboards. Ceiling fans can get super dusty so check out the fan blade cleaner that acts like a giant dust pocket to clean the blades.

Meeting 130
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5 best tools to measure Share of Voice

Awario

If you’re familiar with competitive analysis, you know about Share of Voice. This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’.

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What to Pitch the Media in May

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October.

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Insights on Working With Deaf Talent in Media and Communications

PRSay

When “ CODA ” won Best Picture at this year’s Academy Awards, the movie shone a light on the experiences of deaf people. “CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Marlee Matlin was the first deaf performer to earn an Academy Award, receiving Best Actress for “ Children of a Lesser God ” in 1987.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Intersection of Blockchain Technology and Public Relations

5W PR

Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. Blockchain has been around for nine years and is most commonly associated with bitcoin.

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Why multicultural marketing is no longer an afterthought

Agility PR Solutions

Inclusive marketing is no longer optional. It is a key driver of business success. The brands that are able to have success in cultivating strong and authentic connections with multicultural audiences will be those who commit the time, research, dollars and learnings necessary to create culturally appropriate programs, products, and campaigns. Let’s start with pure […].

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An Insight on How will Brands Communicate in Metaverse

PReview: A Blog by NewsVoir

Future of brand communication in Metaverse: A Walk in Future of Present The 21st century is a world of technology and innovations. Every day new inventions are being introduced to the world and technology has moved far away from imagination. We are surrounded by real and virtual elements simultaneously today and many things that were […]. The post An Insight on How will Brands Communicate in Metaverse appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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8 things PR teams should know about DevOps

Agility PR Solutions

Ask the managers of any company, and they’ll tell you the biggest challenge they face is providing a good quality product or service on a consistent basis. Slow software or equipment that isn’t working right makes for costly delays. When there’s a lack of communication between the departments that produce goods and services and the […].

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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It’s Not Oprah’s Responsibility

Reputation Specialist Michael Toebe

Dr. Mehmet Oz. A loud part in this country wants and expects public figures to publicly condemn more and more people it finds offensive. This, to them, is leadership. Because the normal citizen can’t do much more in their estimation than protest on social media or in the streets, they hold the fire to other people’s feet to criticize and shame like they wish they could do themselves.

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Rethinking marketing: Study finds COVID increased workload, reduced department resources

Agility PR Solutions

New survey research from SJT Marketing and YourMarketer finds that marketing departments in the U.S., across industries, experienced major changes during the pandemic, drastically modifying their strategies under pressure from reduced headcount and budgets. The firms’ new study, Rethinking Marketing: 2022 a Survey of Today’s Marketing Department, reveals that 34 percent of respondents were responsible […].

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insights from my department of defense fellowship with peakm

PeakMetrics Insights

Insights from my Department of Defense Fellowship

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Does the platinum jubilee bank holiday entitle a contractor to an extension of time?

Practical Law Construction

An additional bank holiday has been created in the UK this year to celebrate the Queen’s Platinum Jubilee. Does this entitle a contractor to claim an extension of time ? A client recently asked this question in the context of a project using the JCT Design and Build Contract 2016. It certainly throws up a number of issues. Is it a change in law?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Fear, Rage and Peril

HMA Public Relations

At a recent virtual event for the Society of Professional Journalists, Watergate reporter and Washington Post editor Bob Woodward shared the keys to interviewing others and his experiences speaking with President Trump for his latest book. Read more from Scott Hanson.