Mon.Dec 14, 2020

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Content-Centered Marketing Campaigns

Ronn Torossian

The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. Now, everyone is expecting marketing to find other ways to connect and convert leads and prospects. Before the pandemic, although most marketing campaigns centered […].

Marketing 248
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8 Easy SEO Tricks to Improve Your Press Releases

PR Fuel

Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive.

SEO 103
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PR industry sees growth decrease for the first time since 2013

Agility PR Solutions

Not surprisingly, after seven straight years of PR industry growth, the COVID-19 virus has been a game changer. To get a current reading on the industry, PR M&A advisory firm Gould+Partners performed a spot survey with 52 firms responding. The firm tracked 2019 actual net revenues (fees+ mark-ups) against 2020 projected, and discovered the net decrease […].

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“When Push Comes to Shove”

5W PR

Variations of this old saying have been used for more than two centuries by writers and speakers and more recently by musicians like Van Halen, the Grateful Dead, Aerosmith, and Rascal Flatts. Its most agreed to connotation is one of escalation since a shove is more aggressive than a push. So, when it comes to the web, push and particularly web push notifications are on familiar ground.

Web 88
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media Moves at the Washington Post, Business Insider & Digiday, Adweek Names New Editor in Chief

Cision

James Hohmann promoted at The Post, Sara Jerde joins Digiday, and more.

Media 120

More Trending

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7 Step Guide to Online Reputation Management for a Business

PReview: A Blog by NewsVoir

To ensure the long-term success of a business, it is immensely important to maintain a positive reputation in the eyes of the company stakeholders. Being a business owner, you would always wonder what people think about your business. In this article we are going to discuss the steps and tips to manage the online reputation […]. The post 7 Step Guide to Online Reputation Management for a Business appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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Awario vs Brand24: Which one is better?

Brand24

If you want to learn what makes Awario different from Brand24, you need to check out this article. The post Awario vs Brand24: Which one is better? first appeared on Brand24 Blog.

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Common misconceptions about Conversion Rate Optimization

Agility PR Solutions

Conversion Rate Optimization (CRO) is one of the newer ways businesses have started implementing when looking to optimize their landing page or site experience based on their users’ behavior. However, while this tool can help businesses improve the probability of users taking the company’s desired action, there are several misconceptions on how it all works […].

Tools 78
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Tech Tools to Help Advance Your PR Career

Culpwrit

As PR professionals, we’re constantly reading and scanning news articles, blog feeds, and social media posts to keep up with the latest industry trends. Not only do we need to keep track of the news, but we have to keep up with new technology as well. The Internet landscape is ever-changing, and with it, PR […]. The post Tech Tools to Help Advance Your PR Career appeared first on culpwrit.

Tools 71
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Biggest challenge for business founders? Nearly 40% say it’s establishing a customer base

Agility PR Solutions

You might expect fewer business launches in a year like this one, but despite all the extra challenges brought on by the COVID crisis, the number of new businesses started in the U.S. hit a 13-year high in 2020. A solid customer base is critical as it helps business founders get their company established. Yet new […]. The post Biggest challenge for business founders?

Crisis 78
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What size photos should I provide my PR agency, media outlets, printers, and other vendors?

Axia PR

Understanding image quality is essential. Sending images to a news outlet or vendor may seem like a simple task, but it’s importance can often be overlooked. The image quality you provide can affect whether or not a reporter chooses to cover your story. Images are measured by DPI or dots per inch. A high DPI references a high-quality photo.

Agency 62
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The 20 most popular Muck Rack posts in 2020

Muck Rack

The 20 most popular Muck Rack posts in 2020

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