Wed.Jan 24, 2018

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7 Reasons Why PR Matters More Than Ever

ImPRessions - Crenshaw Communications

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

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When Doubt Is Planted, Your Brand Becomes Vulnerable

Melissa Agnes

Ulta Beauty has been accused of cleaning and reselling used makeup , by former employees. While other employees have negated the allegations, and while the brand has come forth with a response that addresses the accusations, stating that they “do not allow the resale of used or damaged products,” the risk of these types of allegations are that they are memorable enough, in a negative way, that they can cause doubt in the minds of consumers.

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8 App Marketing Trends to Watch Out For in 2018

Prowly

How mobile app marketing trends are going to shape up in the year 2018? Here is a detailed look at the trends to watch out for. The post 8 App Marketing Trends to Watch Out For in 2018 appeared first on Prowly Magazine.

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The do’s and don’ts of contacting journalists

Axia PR

Learn the best methods of establishing relationships with media representatives. Email is a terrific way to pitch to journalists. Most people use this tool to communicate – it saves time and it’s efficient. So how can you ensure that media representatives open your email pitch instead of instantly deleting it?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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VPNs: The Crisis Communication Plan for Technology Failure

HMA Public Relations

Yesterday at HMA World Headquarters, our technology decided to take the day off. These are the moments we turn to our VPNs. [Click below for more]. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations.