Fri.Dec 14, 2018

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Marketing mistakes to avoid during the holidays

Ronn Torossian

It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion. If you’re […]. The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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The 2019 checklist to a socially conscious strategy

NewsWhip

This year, more brands have adopted socially conscious stances. We’ve seen the banning of plastic straws from Starbucks, the efforts to diminish carbon footprints from Ben & Jerry’s, and plenty of examples when it comes to gun control, racial discrimination, and gender and LGBT equality. While plenty of brands have stayed away from any controversial […].

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Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’? DNA testing has become increasingly easy, popular, and affordable, but do the benefits of sending one's saliva for genetic analysis outweigh the costs?

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What is a Media Advisory?

HMA Public Relations

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, […]. The post What is a Media Advisory? appeared first on HMA Public Relations.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Going Viral Is Not a Video Strategy

Contently - Strategy

The budget came together, the shoot went smoothly, and the first cut gave you chills. You’re confident this great video will get people talking. Your audience will see it and want to become customers. Your customers will see it and want to spend more. So you post the clip on your company’s new YouTube page. You wait a few days to check the data and… your video got a whopping 12 views.

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