Flack's Revenge

MARCH 30, 2017

PR folks know the feeling. You put a press release over the wire – and then duck. Not necessarily because of all the press inquiries that come in (wouldn’t that be great)? You duck to avoid the flood of offers from pay-to-play opportunities. Each one needs to be vetted and explained to the client or manager, who sometimes brings you the “opportunity”, accompanied by words like: “Hey!

Pitching 150

Pitching Advertising Advertising System 150

MaccaPR

MARCH 30, 2017

What do Twitter blizzards, Pokémon GO trainer lounges and football-shaped ice sculptures have in common? They're all part of social media campaigns from the Mall of America and the Minnesota Super Bowl Host Committee. Below, we dive into what the two Minnesota brands revealed about their creative social media strategies at last week's Convergence Summit in Minneapolis, put on jointly by the International Association of Business Communicators (IABC) Minnesota and the University of Minnesota Schoo

Social Media 81

Social Media Media Tourism System 81

Communications Conversations

MARCH 30, 2017

In case you missed it, Cracker Barrel fell victim to the most recent “internet mob” last week and had its social media pages completely taken over by folks fighting for Annette Byrd (#BradsWife) to get her job back. A little background: In Feb., Cracker Barrel fired Annette Byrd. On Feb. 27, Annette’s husband, Brad, started ranting about the firing on Facebook.

Social Media 69

Social Media Crisis Media Case Study 69

Stern + Associates

MARCH 30, 2017

The media is responding to the current digital climate. We’re no longer consuming news from a print newspaper delivered to our door in the morning. Most of us also aren’t. The post Fast, Fleeting and Fake: Why Today’s Media Landscape Needs You appeared first on Stern Strategy Group.

Newspapers 65

Newspapers Print Media Groups 65

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

David PR Group

MARCH 30, 2017

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. Yet while I believe every business needs to understand these risks, some are more susceptible than others.

Real Estate 40

Real Estate Automotive Insurance Insurance 40