Thu.Feb 20, 2020

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value.

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How CEO Quinn Collins runs her PR life

PR Daily

Juggling being a mom and PR entrepreneur can be a handful, but here’s how one PR pro manages to take it all in stride. Does running your own agency come with an early wake-up call? For Quinn Collins, founder of Collins + Co. that’s exactly what it means.

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7 tips for marketing your company effectively at trade shows

Agility PR Solutions

While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. However, it’s not enough to simply turn up with some flyers and hope for the best.

Share your social media journey for a chance to win $50

PR Daily

We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. Participants will get a copy of the results. If your job includes using social media in any way, we want to hear from you.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR and technology—how can you improve your work performance?

Agility PR Solutions

Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations.

More Trending

Consumers stop using online brands because of poor reputation—how to clean up your act

Agility PR Solutions

The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut.

Video tips from Google’s Zynara Ng

PR Daily

Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. Editor’s note: This story is taken from Ragan Communications’ distance-learning portal RaganTraining.com.

Top Ways to Improve Brand Reputations

Critical Mention

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Why 2020 will be a year of ‘actionable social purpose’

PR Daily

Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch. Less talk and more walk is the foundation for top 2020 communication trends, each with significant implications: 1.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including the Evening Standard, Citywire Wealth Manager, Responsible Investor and more!

Cision

Jessie Thompson is new Deputy Arts Editor at the Evening Standard, James Phillips leaves role as Editor of Citywire Wealth Manager, and Sophie Robinson-Tillett becomes Editor of Responsible Investor. Media Blog

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Hasbro embraces nostalgia, ViacomCBS debuts a streaming service, and Walmart touts $60M annual savings on plastic bags

PR Daily

Also: Peeps introduces new flavors, social media doesn’t boost recruitment, chime in on our social media careers survey, and more.

13 Unique Writing Residencies to Apply for in 2020/2021

Cision

Whether you're more inspired at the beach, in the wooded wilderness, or right in the middle of town, this list may have a writing residency that suits your needs. Media Blog

Pitching Diverse Stories to the Media

HMA Public Relations

We all have different stories and different experiences. Learn more from a recent PRSA Phoenix and AZABJ luncheon that explored how to pitch diverse stories. The post Pitching Diverse Stories to the Media appeared first on HMA Public Relations.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Moves at The New York Times & Woman’s Day, The Cook Political Report adds a Political Editor.

Cision

Jessica Taylor joins The Cook Political Report, Meaghan Murphy new at Women’s Day, and much more. Media Blog

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Video: Get to know Sam Dalsimer and Michaela Kron, Duolingo

Muck Rack

Video: Get to know Sam Dalsimer and Michaela Kron, Duolingo

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Cision UK In Conversation With. Jenny Stallard, Founder of Freelance Feels

Cision

More media professionals are working freelance - where can they find support and advice? We spoke to Jenny Stallard about 'humans who work for themselves', mental health and wellbeing. Media Blog

Media Moves at The New York Times & Woman’s Day, The Cook Political Report adds a Political Editor.

TrendKite

Jessica Taylor joins The Cook Political Report, Meaghan Murphy new at Women’s Day, and much more

Why you should ask about a newsroom’s daybook

Axia PR

Today, I want to share with you the work Axia Public Relations is doing on earned media and helping clients with news coverage. TV newsrooms often keep a daybook for their news shows, which they use to see topics they want to cover each day and in the future.

13 Unique Writing Residencies to Apply for in 2020/2021

TrendKite

Whether you're more inspired at the beach, in the wooded wilderness, or right in the middle of town, this list may have a writing residency that suits your needs

TikTok Marketing

5W PR

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. Zaccaria’s rationale is that many brands are still thinking about checking out this increasingly popular platform.

UK Media Moves including the Evening Standard, Citywire Wealth Manager, Responsible Investor and more!

TrendKite

Jessie Thompson is new Deputy Arts Editor at the Evening Standard, James Phillips leaves role as Editor of Citywire Wealth Manager, and Sophie Robinson-Tillett becomes Editor of Responsible Investor

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Even the Queen Uses Embargoes: 4 Tips for Following Her Royal Inspiration

PRSay

In 2020, the Royal Family has dominated conversations from London to Los Angeles. The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day.

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Cision UK In Conversation With. Jenny Stallard, Founder of Freelance Feels

TrendKite

More media professionals are working freelance - where can they find support and advice? We spoke to Jenny Stallard about 'humans who work for themselves', mental health and wellbeing

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How to Nail an Awareness Day-Themed Campaign

Action PR

Awareness days can be an amazing way of promoting your client or their work. By jumping on the back of an awareness day, week or month you can successfully push your client’s name into regional or even national press.

Unless You’re a Masochist, Avoid Polarizing Social Media Engagement

Culpwrit

A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. It was a great job since I met and interviewed hundreds of elected officials and political candidates.

Amazon Prime Video’s “Hunters” is Finally Here

Tribe Builder Media

“Hunters,” the much-anticipated conspiracy thriller series executive produced by Jordan Peele, premiers on Amazon Prime Video on Feb. 21, 2020.

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Brand Twitter’s Impact on Social: The human side of these iconic brands

Karen Freberg

I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion. Some discussions are funny, and others are more engaged on various topics.

Infographic: 7 conversion goals for your website

PR Daily

Do you know what you should measure when it comes to optimizing your website? Here are some goals that might count as a conversion. For many content creators in digital media, the end game is all about converting visitors to customers.

The secret weapon to promoting your next rebrand on social media

Communications Conversations

Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. I really like the new branding/logo–great job by the folks at Rise and Shine ( full story here on the Egotist )!