Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. It’s interesting how some words have evolved over the years and taken on new meanings and value. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […]. The post Building a Brand in 2020 appeared first on.
PRSay
FEBRUARY 20, 2020
In 2020, the Royal Family has dominated conversations from London to Los Angeles. The news about Prince Harry and Meghan Markle’s royal “Megxit” was everywhere, and broke in most major news outlets on the same day. That timing shouldn’t be a surprise, because Queen Elizabeth II used an embargo to announce the royal news and control the timing of the announcement.
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Cision
FEBRUARY 20, 2020
Jessie Thompson is new Deputy Arts Editor at the Evening Standard, James Phillips leaves role as Editor of Citywire Wealth Manager, and Sophie Robinson-Tillett becomes Editor of Responsible Investor.
Agility PR Solutions
FEBRUARY 20, 2020
The swift rise of “cancel culture” means the online and social brands we frequent and follow need to watch their step—more and more consumers have stopped or will stop using their services because they don’t like the way they are treated. The reasons they feel mistreated run the gamut. New research from PR and comms […]. The post Consumers stop using online brands because of poor reputation—how to clean up your act appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
FEBRUARY 20, 2020
More media professionals are working freelance - where can they find support and advice? We spoke to Jenny Stallard about 'humans who work for themselves', mental health and wellbeing.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
FEBRUARY 20, 2020
Whether you're more inspired at the beach, in the wooded wilderness, or right in the middle of town, this list may have a writing residency that suits your needs.
Critical Mention
FEBRUARY 20, 2020
Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts.
Cision
FEBRUARY 20, 2020
Jessica Taylor joins The Cook Political Report, Meaghan Murphy new at Women’s Day, and much more.
HMA Public Relations
FEBRUARY 20, 2020
We all have different stories and different experiences. Learn more from a recent PRSA Phoenix and AZABJ luncheon that explored how to pitch diverse stories. The post Pitching Diverse Stories to the Media appeared first on HMA Public Relations.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
FEBRUARY 20, 2020
While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. However, it’s not enough to simply turn up with some flyers and hope for the best. It costs money and time to exhibit at […]. The post 7 tips for marketing your company effectively at trade shows appeared first on Agility PR Solutions.
Culpwrit
FEBRUARY 20, 2020
A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. It was a great job since I met and interviewed hundreds of elected officials and political candidates. When it was time to move on, my two strongest references came from the […]. The post Unless You’re a Masochist, Avoid Polarizing Social Media Engagement appeared first on culpwrit.
Agility PR Solutions
FEBRUARY 20, 2020
Technology is rapidly changing how everything in the world operates. For example, industries like manufacturing and marketing, which are some of the biggest beneficiaries of tech advances, have seen automation become a central part of their operations. Tech makes processes quicker and more efficient while also helping businesses save money and other vital resources.
Karen Freberg
FEBRUARY 20, 2020
I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion. Some discussions are funny, and others are more engaged on various topics. However, what I try to tell my students all the time is the fact that there are humans behind each of these brand accounts – and this is important to know every time you engage with them.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Muck Rack
FEBRUARY 20, 2020
Video: Get to know Sam Dalsimer and Michaela Kron, Duolingo
Axia PR
FEBRUARY 20, 2020
Today, I want to share with you the work Axia Public Relations is doing on earned media and helping clients with news coverage. TV newsrooms often keep a daybook for their news shows, which they use to see topics they want to cover each day and in the future. If you want the news team to cover your story, you need to be in that daybook. And, if you have a big announcement, you want to be first on the list.
Action PR
FEBRUARY 20, 2020
Awareness days can be an amazing way of promoting your client or their work. By jumping on the back of an awareness day, week or month you can successfully push your client’s name into regional or even national press. However, campaigns are hit or miss by nature, so here are some recommendations to make sure you nail that awareness day campaign. First, it is important to choose a well-known awareness day.
Tribe Builder Media
FEBRUARY 20, 2020
“Hunters,” the much-anticipated conspiracy thriller series executive produced by Jordan Peele, premiers on Amazon Prime Video on Feb. 21, 2020. The web series stars Logan Lerman as headstrong teenager Jonah Heidelbaum and Al Pacino as ringleader Meyer Offerman, which marks Pacino’s debut as his first recurring starring role in a series. . “Hunters” is a dark comedy based in New York City in the 1970s that follows an unconventional team of citizens-turned-vigilantes who h
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Communications Conversations
FEBRUARY 20, 2020
Last week, Andersen Windows & Doors (AWD) unveiled its new rebrand to the world. I really like the new branding/logo–great job by the folks at Rise and Shine ( full story here on the Egotist )! But, while the brand refresh appears to be a big hit for AWD, I’m not so sure about the social activation piece. Let’s take a look at the social posts AWD made to announce the launch.
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