Mon.Mar 11, 2019

Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable.

9 ways to overcome writer’s block

PR Daily

Take a brisk walk outside, try listening to video game music, and save the editing for later. Above all, don’t stop putting words onto the page. If you write for a living, you know that dreadful feeling. You’ve been staring at the blank page far too long and feel incapable of putting words down.

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3 Trends for Business Culture and Communications in 2019

PRSay

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.

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4 tips for pitching magazines

PR Daily

Magazines require more lead time and can have different staff working on print and digital operations. Consider these tips to get your story to the right journalist. Being published in a glossy magazine is often a major goal for PR pros.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Mobile mandate—63% use phones for product research while in-store

Agility PR Solutions

There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store.

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More Trending

How to optimize your brand for Generation Z with the four C’s of content

Agility PR Solutions

According to Forbes, Generation Z will account for 40 percent of all consumers by next year. As marketers, it’s important to understand these consumers’ habits, interests, and behaviors to create a successful and targeted content strategy. New research from teen-focused marketing agency Fuse of 1,000 Gen Zers outlines the 4 C’s of Content, which can help brands to […].

Smart methods to keep an eye on your competition

PR Daily

You don’t need camera drones to spy on your rivals. Try these approaches to snoop (legally) on others in your niche. This article originally appeared on PR Daily in March of 2018. Understanding competitors and their offerings can mean the difference between your own success and failure.

3 reasons why social media is so hard

Axia PR

Facebook, Twitter, Instagram, and other social media networks are continuously pushing out updates, making enhancements, and moving things around. This makes it difficult for social media marketers, managers, and users to keep up.

Does your media relations strategy have a global reach?

PR Daily

Submit your global media relations strategy, press tour or thought leadership campaigns to PR Daily’s 2019 Media Relations Awards. The final deadline is April 3. The post Does your media relations strategy have a global reach? appeared first on PR Daily.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why metrics matter—and how they can shape your brand for success

Agility PR Solutions

In today’s environment, marketers and communicators are constantly tasked with quantifying their ROI. All campaigns and marketing efforts must be justified in order to allocate budgets. Just 21 percent of companies consider themselves effective at measuring mobile ROI.

25 words to describe your vacation time

PR Daily

It’s still early in the year, but many are already looking for ways to get way from their desk. Here are some words to you describe your ideal trip. It’s might be March, but it’s still cold and dreary. You need to file your taxes. Your annual report content is due.

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Which big brands do consumers trust with their data—and which are creepy?

Agility PR Solutions

Boeing faces scrutiny after another 737 MAX crash

PR Daily

The new model, which has sent stock prices soaring, was involved in Ethiopian Airlines’ crash Sunday and a similar disaster last fall. Can the company assure people that its planes are safe? Boeing faces a hard question: Why have two of its new 737 MAX aircraft crashed in the last six months?

#MediaMonday – Merichelle Norwood

HMA Public Relations

Today’s #MediaMonday comes to us from Merichelle Norwood of both She Forks PHX and New Times Food and Drink. So, Mer, time to share! Tell us […]. The post #MediaMonday – Merichelle Norwood appeared first on HMA Public Relations. Media Monday

Amid measles outbreak, health care professionals step up

PR Daily

Using blogs, infographics, media interviews, even visits to mosques, doctors and communicators are emphasizing the importance of vaccination—and dispelling ‘anti-vaxxer’ mythologies. Health care practitioners and communicators are waging a concerted, multiple-front battle against measles.

81 percent of risk management pros already seeing value of AI

Agility PR Solutions

Artificial intelligence is transforming all industries, including financial services.

What PR has in Common with the Hike of My Life

Barokas

Kauai’s Napali coast is one of the most unspoiled places on the planet. In a world where it is getting more and more difficult to escape the crowds, Kalalau Beach is one of the few remaining places where a person doesn’t feel like she is sharing space with six billion other humans.

Ghosted by the press? Try these 4 “pick-up lines” to impress

Muck Rack

Ghosted by the press? Try these 4 “pick-up lines” to impress

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Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue

Stephen Waddington

The hype surrounding AI is unhelpful. Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. A report published last week by venture capitalist MMC Ventures found that two-fifths of Europe’s so-called AI start-ups don’t in fact use any AI in their products.

Fostering Community and Hope One Story at a Time

Waxing UnLyrical

Guest Post by Christy Silverthone. It wasn’t long ago that I was on one of Shonali’s Pioneer Calls , seeking advice for a campaign I was working on called, “ Safe Families for Children, ” a volunteer-based respite resource for families going through a crisis as well as an alternative to foster care.

How Greggs Made Its Vegan Sausage Roll a Social Media Sensation.

Mark My Words

Bloomberg. Greggs got the publicity it desired because of the fun attitude to marketing, showing it’s a brave and modern brand, British publicist Mark Borkowski said. “In In a very noisy world where it’s very difficult to raise your head above the parapet, to extend the story, to keep it running as your main marketing initiative, you need noise,” Borkowski said in a phone interview. Piers Morgan gave that sort of noise. Read full article here: [link]. Mark Comments

Journalists on the move – Week of March 11

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: promotes Anna Edgerton (@annaedge4) to Deputy Team Leader for congressional coverage. Conversation US: hires Beth Daley (@BethBDaley) as Editor and General Manager. The non-profit media outlet […]. The post Journalists on the move – Week of March 11 appeared first on Agility PR Solutions. Media Moves

Scarcity marketing: Tip and Tricks

5W PR

Scarcity marketing can be a powerful tool to sell your product or service. Scarcity marketing is based on the principle that people want to have things are hard to obtain. It creates a sense of exclusivity and also operates on the psychology of fear – forcing people to act out of fear of missing out. However, these days, it seems like a thing of the past with everything being about convenience, ease, and availability.

GDPR in PR: A European Law That Impacts Everyone

The Hoffman Agency

By Mark Pinsent, Managing Director, Hoffman Europe. One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines.

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