Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists
Sword and the Script
SEPTEMBER 14, 2019
Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists.
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