Ronn Torossian

FEBRUARY 11, 2019

In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […]. The post Two Top Members Leave Facebook PR Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Facebook 150

Facebook Blogging Brand Branding 150

The Resolution Blog

FEBRUARY 11, 2019

CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential. We include the Moz score within CoverageBook for a number of reasons including; Helps gauge if your coverage will appear in Google results and gain additional exposure Good alternative to site traffic when comparing the influe

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Comparison Engineering SEO Google 120

Agility PR Solutions

FEBRUARY 11, 2019

Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet. This is most often seen in the acknowledgment of PR’s pull on customer engagement and public opinion, while also […]. The post How traditional PR has changed—and where we are today appeared first on Agility PR Solutions.

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Meeting Technology Industry Publicity 130

PRSay

FEBRUARY 11, 2019

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I write for myself before I do anything else,” she says. However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling.

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Communications Storytelling Analytics Web 90

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

FEBRUARY 11, 2019

The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts. Much like Halloween, Valentine’s Day has seen a huge resurgence over the last few years as a major event on the holiday calendar—so much so that Americans are projected to […]. The post Marketing professionals to be the most romantic on Valentine’s Day appeared first on Agility PR Solutions.

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Marketing Publicity 118

Agility PR Solutions

FEBRUARY 11, 2019

Whether watching the news, scrolling through social media or talking with friends, it has become overwhelmingly clear that our world is fraught with social and political strife. New research from social media listening firm Sprout Social reveals that four out of five consumers believe society is more divided than ever before—leaving many wondering how to […].

Social Media 84

Social Media Brand Branding Media 84

5W PR

FEBRUARY 11, 2019

Effective public relations is not just about “getting” media attention. It’s about what you do with that attention and how you measure its effectiveness and profitability. Media monitoring is the practice of observing, cataloging, and assessing what’s in the media. Specifically, you want to know what “the media” is saying about your company or brand.

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Media Tools Data Trends 68

Agility PR Solutions

FEBRUARY 11, 2019

Loyalty is an increasingly important metric for brand communicators—and consumers are getting more fickle than ever. In fact, new research from brand and customer loyalty and engagement research consultancy Brand Keys finds that consumer expectations increase annually by 25 percent on average. “Trust has become the connective tissue between brands and loyalty,” said Robert Passikoff, Brand Keys […].

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Brand Branding Consumer Communications 72

Presspage

FEBRUARY 11, 2019

If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more important than ever to get the message right at the start. Corporate communicators and PR professionals can increase media engagement by using these smart techniques: crafting better press releases, embracing brand journalism, adding value, atten

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How To Media Journalism Corporate 60

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Communications

Agility PR Solutions

FEBRUARY 11, 2019

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Associated Press: hires Alexandra Jaffe (@ajjaffe) as a Political Reporter in Iowa. New York Times: hires Zolan Kanno-Youngs (@KannoYoungs) as a D.C.-based Correspondent covering homeland security and immigration […].

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Twitter Report Industry Media 60

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? You’re in the right place! Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. What if you could effortlessly. Attract more of the right attention AND. Build your business in the right direction AND.

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Small Business Nonprofit Storytelling Marketing 66

HMA Public Relations

FEBRUARY 11, 2019

Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and […]. The post #MediaMonday – Dr. Cacinda Maloney appeared first on HMA Public Relations.

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Travel Publicity Media 61

Muck Rack

FEBRUARY 11, 2019

6 questions with Gabrielle Korn from NYLON Magazine

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Axia PR

FEBRUARY 11, 2019

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Hopefully, you’re measuring certain figures, like blog views and blog subscribers.

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Measurement Blogging How To SEO 48

Tribe Builder Media

FEBRUARY 11, 2019

The scrap-heap of today’s globally competitive business space is littered with the remains of companies that provide quality products and services. Your business can be stronger and more efficient than the competition but it won’t matter if none of your potential clients know who you are or what you do. Making contacts is great, yet too many businesses still neglect the larger scope of marketing and PR, either because they lack time, expertise or technology, and often all three.

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