Wed.Mar 15, 2017

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts

Cision

I attended dozens of sessions, speakers, panels, parties and taco trucks over the last few days and in truth, I learned the most from the taco trucks. There is an unspoken rule to finding a great taco truck no one wants to admit; the cleanest truck will not have the best food.

Brand 47

4 Signs Your PR Measurement Practices Could Be Better

AirPR

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits.

Trending Sources

20 better ways to say 'no comment'

PR Daily

A terse "no comment" can send a bad message, but what are your alternatives? A reader recently sent me a document called "101 Ways To Not Comment Without Using The Words 'No Comment.'" It's full of witticisms, some more useful than others. He had received the handout at a legal conference more than a decade ago and couldn't remember its source. (I I contacted the organization that hosted the conference; its communications director was also unable to identify the provenance of the document.)

Top PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

In Marketing, Try To Always Take The High Road

The Stalwart Blog

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a path that will lead to dramatic ruin unless they try your product or service. I get it.

Make your marketing content more mobile friendly

PR Daily

We’ve officially hit the place where more people are using smartphones instead of desktops to access the internet, and Google has taken notice. Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere.

Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy

Stern + Associates

The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 billion social network users by 2018. This is a. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group. Digital Strategy Public Relations/Communications Social Media brand Marketing PR social network

Study: Millennials unprepared to serve as ‘ethical conscience’ in PR

PR Daily

Ethics is a bedrock of contemporary public relations, whether it’s avoiding conflicts of interest or resisting the temptation to give a pair of your client’s racing skis to a sports magazine columnist. So a warning light is flashing in the form of a recent study showing that most millennial PR pros are shying away from roles as a conscience within their organization.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Art of Asking for Important Introductions

Flack Me

Category: Flack Me Summary: One of my favorite things about the startup world is how generous people are about making important introductions. Everyone on the challenging adventure of building a company knows that you can’t do it alone, and there’s always someone out there—another founder, a potential customer, a mentor, an investor—that can help get you through tough times

Heinz announces marketing campaign based on “Mad Men” pitch

PR Daily

It hasn’t quite been two years yet since we said goodbye to AMC’s “Mad Men” and Don Draper, the ‘60s-era ad pitch man who evolved into one of the most complex characters in recent television history. Already it’s making a comeback. Heinz is adopting one of Draper’s boldest pitches: “Pass the Heinz.”

Baselworld is coming… and Prohibition will be there

Prohibition

It’s full steam ahead in the office this week as we prepare to attend the world’s largest watch and jewellery fair, Baselworld, later this month. We’re heading to Basel, Switzerland from 22 nd – 25 th March and will be bringing the show to life online, for our clients Watches of Switzerland and Goldsmiths.

Hack floods Twitter with swastikas and Nazi messages

PR Daily

Growing contentions between the Netherlands and Turkey have been spurring a backlash online—but the biggest one came through a recent Twitter hack.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.