Onclusive

MARCH 15, 2017

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence in analyzing and interpreting PR data that can help you continually refine your communications strategy […].

Measurement 220

Measurement Data Strategy Communications 220

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career. Years of experience have taught us that when a program isn’t working, there’s a reason for it, and it’s often due to a common mistake.

How To 149

How To Government Product Launch Internal 149

Melissa Agnes

MARCH 15, 2017

In order to truly implement a crisis-ready corporate culture, your entire team needs to understand: What their roles and responsibilities are when the organization is in “crisis mode”; What is expected of them by both leadership and stakeholders – and how to meet those expectations; How to make smart decisions in the heat of the moment; and ultimately.

Training 100

Training Crisis Crisis Management Leadership 100

The Stalwart Blog

MARCH 15, 2017

I see the “scare” and “anger” tactic often used in marketing. Placing fear in a customer who, unbeknownst to them before, was blindly following a path that will lead to dramatic ruin unless they try your product or service. I get it. Such eye-catching, memorable tactics bring about an immediate response from prospective customers. Moreover, the strategy transcends practically any market, from consumer, business, politics and other circles.

Energy 84

Energy Marketing Consumer Strategy 84

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

MARCH 15, 2017

The explosion of social media continues to take the digital world by storm: It is estimated that there will be 2.76 billion social network users by 2018. This is a. The post Here’s How to Strengthen Your Social Media Marketing Skills – And Strategy appeared first on Stern Strategy Group.

Social Media 80

Social Media Strategy How To Marketing 80

Cision

MARCH 15, 2017

I attended dozens of sessions, speakers, panels, parties and taco trucks over the last few days and in truth, I learned the most from the taco trucks. There is an unspoken rule to finding a great taco truck no one wants to admit; the cleanest truck will not have the best food. Now I’m not saying to go in search of a place that wouldn’t pass a health inspection but for authentic, local food you do not want to stop at a place that is spotless.

Brand 305

Brand Branding Consumer Social Media 305