Cision

JULY 3, 2017

Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign. Why, is a three letter word that is often asked but more rarely measured against.

Measurement 197

Measurement Government Policies Internal 197

Prohibition

JULY 3, 2017

We all know that worn-out and run-down feeling when you’ve not had enough shut-eye, so we’re sure it’s no shock to know that sleep is a key factor in maintaining good health and wellbeing. But for some, the effects of not getting enough sleep can also seriously impact their livelihood. Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked.

Sports 48

Sports Energy Training Creativity 48

Stephen Waddington

JULY 3, 2017

I’ve been judging industry awards. It’s good to see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 Proofing. Get at least two people to proof your entry. Make sure you spell your name, and your company name, correctly. Yes, really. #2 Follow the instructions.

Industry 116

Industry Publicity Data Agency 116