Why PR Should Measure by Outcomes
Cision
JULY 3, 2017
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. Outcomes are the why of the campaign. Why, is a three letter word that is often asked but more rarely measured against.
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