Mon.Nov 28, 2016

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How To Do Better Targeting on Twitter

Cision

“Good relationships aren’t transactional.” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations. Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. We are not building substantive relationships at scale.

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Post-Thanksgiving Humor in the Form of a Word Visual

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I suspect the recent Presidential election made for some spirited discussions around the Thanksgiving table this year. Even a slice of pie worthy of Twin Peaks — “This must be where pies go when they die” — can only go so far in bridging the political gap.

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What is Data-Driven PR, Part 4: Hypothesizing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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Persuasion in PR

5W PR

Why is persuasion important? When you are trying to influence people you need to not only sell yourself but help consumers understand how your product or service will make their life easier, better, amazing? The Principle of Liking. We all want to be liked. It’s human nature to want to return favors when someone does something for us. In public relations, the favor may be handing out a hot story to a reporter or placing a press release with the right publication for a colleague.

Ethics 102
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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#SocialPR Spotlight: Duncan Alney

Waxing UnLyrical

I love introducing you to all my Social PR Virtuosos, but this week, I’m particularly stoked! You see, Duncan Alney – who’s profiled below – and I have known each other since high school. Yes, that’s how long we go back! And because we graduated from school pre-internet, we lost touch. And then reconnected after 20 years – TWENTY!

Banking 84

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Super-early brand adopters show interesting uses for Snap Spectacles

Communications Conversations

As you probably know by now, a couple weeks ago Snapchat unveiled its version of the previously doomed Google Glass: Snap Spectacles. At $130 a pop, they’re much more affordable than Glass was, but equally as tough to get your hands on–only available in pop-up vending machines that Snap alerts you to on Snapchat (brilliant marketing move).

Brand 80
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The Top 5 Traits of Next Generation PR Agencies

Beyond PR

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. More sources for information, more savvy buyers and more sophisticated technology has made these roles a bit of a gauntlet – we must carefully navigate the obstacle course, choose the right doors, and make the right decisions to reach the outcomes we desire.

Agency 78
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Peggy Simcic Bronn Is Measurement Maven of the Month

Katie Paine's Measurement Blog

Our Measurement Maven for November is Peggy Simcic Bronn, a Professor in the Department of Communications and Culture at the Norwegian Business School in Oslo. Let me be clear: I’m not just naming Peggy a Maven for bringing me over to Oslo to speak about measurement. (Although the trip was a blast.) Peggy is a […]. The post Peggy Simcic Bronn Is Measurement Maven of the Month appeared first on Paine Publishing.

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Social media and search won the 2016 US elections

PR in High Definition

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. The two most vilified public figures in recent US history – Hillary Clinton and Donald Trump – had to employ new campaigning strategies to win over an increasingly connected, internet-enabled population. So, why should we pay attention to the campaign strategies of the presidential elections?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Glean.info Is CyberAlert New and Improved—Here’s the Scoop

Katie Paine's Measurement Blog

To say that Glean.info is the new version of CyberAlert is the equivalent of saying that a Fitbit is just an upgraded watch. The new management team at Glean.info have not only rebranded the old CyberAlert but completely re-engineered their entire offering. While their new dashboard continues to offer the robust media monitoring that first […].

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Measurement Menaces of the Month: People Who Use Silly Metrics in Award Entries

Katie Paine's Measurement Blog

Our Measurement Menaces of the Month for November are those individuals who use silly metrics in award entries. The most obvious transgressors are those vendors who, six years after the Barcelona Principles, continue to offer (and too frequently push) AVEs on their clients. I think of it like being slimed in Ghostbusters: The problem isn’t […].