Ronn Torossian

SEPTEMBER 1, 2021

One of the fastest ways to grow a company that sells quickly is through product marketing. However, finding the perfect product marketing campaign or strategy means the company has to first experiment with a number of different promotional efforts to get a better understanding of what appeals to the target audience. Nevertheless, there are a […].

Strategy 195

Strategy Marketing Company 195

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, it makes for captivating clickbait. These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that i

Writing 177

Writing Pitching Report Industry 177

Agility PR Solutions

SEPTEMBER 1, 2021

You have a set number of hours at work each day. Because of this, you must take steps to make the most of your time. You have two basic options to increase your output—put in more hours or work smarter. For most people, working smarter is the preferred option. Increasing your productivity is not rocket […]. The post 7 tips to improve efficiency and productivity at work appeared first on Agility PR Solutions.

Trends 164

Trends Publicity 164

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. Considering they actually close their publications four months out, I was out of luck!

Pitching 130

Pitching System Google Local 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 1, 2021

Public relations can make or break your business no matter what industry you’re in. That’s why having a good PR strategy is essential. That being said, it can be challenging to know if you’re doing PR right. Are you spending too much or too little on your strategy? No matter which concern you have, there […]. The post 6 steps to budgeting for an efficient PR strategy appeared first on Agility PR Solutions.

Strategy 153

Strategy Industry Publicity Analysis 153

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. Most stories pitched and placed by PR pros have had a COVID-19 angle or tie-in (with exceptions, of course). But even as PR professionals have been forced to adapt to business unusual, some things remain the same. That’s why earlier in 2021, Agility PR Solutions surveyed over […]. The post Pitching the media: How do you measure up to global standards?

Pitching 141

Pitching Measurement Media Survey 141

Cision

SEPTEMBER 1, 2021

Amanda Wawryk joined the Daily Hive Vancouver, Ntawnis Piapot joined The Globe and Mail, and more.

Radio 120

Radio Media Blogging 120

Agility PR Solutions

SEPTEMBER 1, 2021

Small business leaders are just as perplexed (if not more so) by the evolving habits of post-COVID consumers, and although many think they are in sync with their own customers, new research from online marketing leader Constant Contact indicates that the two sides are often on different pages about what content, communication methods and online […].

Small Business 133

Small Business Consumer Marketing Communications 133

Muck Rack

SEPTEMBER 1, 2021

Muck Rack for Educators: 3 example assignments instructors can assign PR students

Education 112

Education Examples 112

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Communications

HMA Public Relations

SEPTEMBER 1, 2021

Abbie Fink is often asked what skills are needed to be successful in public relations. In this week's episode of #CSOM, she discusses with Dr. Adrian McIntyre why creativity and curiosity are so important in this field.

Creativity 74

Creativity Publicity 74

PeakMetrics Insights

SEPTEMBER 1, 2021

Measurement and evaluation in media monitoring is ever-evolving. So how do we as PR professionals keep up? Is it a reactive world where we rely on clients’ feedback? Do we direct clients towards what they should be paying attention to? And how do we parse through what’s valuable and not? At PeakMetrics, we’ve learned that … Continue reading Why Media Monitoring Sucks.

Media 52

Media Measurement Marketing 52