Mon.Feb 28, 2022

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Three Ways Your Web Content Can Help Your PR

Landis PR

Photo by Kittenteeth. By Andy Lowe. I have not come across a company that doesn’t have a website –though some haven’t been updated or rebranded since the days of DOS. That’s right; I’m old enough to remember DOS. In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter).

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Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all.

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How to measure social coverage in 2022

The Resolution Blog

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […].

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Building the Perfect Pitch and Nurturing Media Relationships

Onclusive

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Moving toward a new normal with technology transformations

Agility PR Solutions

Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. To keep up, companies need to be aware of increasing demand for improved digital experience among consumers. Let’s take a look at how technological transformation will shape the future of public relations. Image by Tumisu from Pixabay […].

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New opportunities to manage, measure and report the impact and value of ESG priorities

Agility PR Solutions

Eye-opening new research from Accenture reveals how the urgent need for global reporting standards on environmental, social and governance (ESG) performance that emerged at COP26 through the International Financial Reporting Standards Foundation (IFRS) is ushering in a new era of measuring the performance of organizations and redefining what success means for companies.

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Brands can’t bank on TikTok alone. Here’s why.

NewsWhip

In the past two years TikTok has redefined both what it means and what it takes to become an influencer. It’s propelled the voices of younger generations and given marketers a shiny new toy to play with in hopes of reaching an important demographic. . But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand.

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5 tips to help improve your marketing and management

Agility PR Solutions

Running a business is a complex task, and can come with its share of challenges. If you feel that either your marketing or the way that you manage your business could use some improvement, then this can be especially true. While it may feel challenging to make big changes, the good news is that it […]. The post 5 tips to help improve your marketing and management appeared first on Agility PR Solutions.

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#MediaMonday – Sherman Frederick

HMA Public Relations

Happy #MediaMonday! Today's feature comes to us from Sherman Frederick, the founder of Battle Born Media. Learn more about him and how he got his career started in the news business.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Some common business (mis)functions that can ruin your reputation

Agility PR Solutions

There are certain business functions that many entrepreneurs and small to medium-sized businesses take for granted. The finances, accounting and wages, deliveries and logistics, the brand, and business identity are some of the most basic business functions that can be overlooked, or taken for granted that they will always work effectively. Running a business is […].

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Why using high-quality graphical content for your website is important

Axia PR

Use the right graphics to help your company’s public relations. Graphics are core to how your company presents itself to the rest of the world. They not only let you show off your company’s products, but they’re also essential for creating the image you want to broadcast and for helping engage users on your company’s website or social media outlets.

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Most Americans Consider Disinformation a Problem, Study Finds

PRSay

More than two-thirds of Americans (69 percent) believe disinformation is a major problem in society, up from 63 percent in 2020, new research finds. According to the Institute for Public Relations’ third-annual “ Disinformation in Society Report ,” nearly three-quarters of Americans, on both sides of the political aisle, believe that disinformation will prolong the COVID-19 pandemic.

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