Tue.Nov 20, 2018

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

PR trends are like the oil that keeps your car lubricated. A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road.

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Tips To Create Viral Content

Ronn Torossian

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition.

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3 tactics that are essential for PR success in 2019

PR Daily

It doesn’t take an expert to see technology has taken over our lives. When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools.

In public relations correlation is not causation

Stuart Bruce

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Instagram cracks down on fake followers

PR Daily

The days of purchasing followers, likes and comments on Instagram are coming to an end. On Monday, the platform announced that it is removing fake followers and interactions from users who employ the aid of third-party apps to boost their popularity.

More Trending

Brand journalism positions biotech leader

PR Daily

You think you’re getting strong with those visits to the gym? Get a load of Karen Skalvoll.

Behind the Scenes: Tactical Crisis Management Lessons from the Frontlines

Melissa Agnes

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program.

Nissan apologizes after executive misconduct hits stock price

PR Daily

The chairman and former CEO of Nissan is out after an investigation revealed he had underreported income to avoid paying taxes and used company funds for personal expenses. Now Carlos Ghosn has been arrested by Japanese authorities, leaving a leadership vacuum at several major car manufacturers.

Social media is most successful for app marketing—if content is optimized

Agility PR Solutions

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

AMEC Measurement Maturity Mapper M3 tool lets PR professionals benchmark their comms measurement

Stuart Bruce

Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation.

Why your guest post or news pitch was rejected

PR Daily

It doesn’t matter if you are a 20-year veteran with a long history of PR success or a new pro just getting started. When the door is slammed in your face, it can feel like an affront. A common step along the five stages of grief when mourning your PR pitch’s demise is often to seek feedback. You want to know why your pitch fell short—maybe even hope to be told that you checked all the boxes and, simply, a horrible mistake was made. The New York Times would love to run your story ASAP.

Three PR-centric ways to effectively promote your brand

Agility PR Solutions

Promoting your brand isn’t all about getting a marketing team working on unique and exciting strategies to get your brand identity out in the world of commerce and trade.

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Why a Marketing Growth Hackathon Precedes Strong Strategy Creation

PR 20/20

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what sticks; but most often, strategy is what drives real results. According to Smart Insights , 49% still don’t have a digital marketing strategy.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Strong Black Friday forecasting—consumers will spend $554.90 on average

Agility PR Solutions

Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 with $207.30 dedicated to holiday gifts, according to a new survey from the International Council of Shopping Centers (ICSC).

What fact-checking technologies mean for 'fake news' & PR

Muck Rack

What fact-checking technologies mean for 'fake news' & PR

Have non-profits given up on social media marketing to fundraise during Give to the Max Day?

Communications Conversations

Sure seems like it. My original idea for this post was to feature 4-5 non-profits that executed exceedingly creative social media marketing campaigns during Give to the Max Day. This should be easy to find, right?

Build a strong reputation from scratch like a PR pro these 4 tips

Public Relations Sydney

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities.

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Guest Post by Dan Beltramo.

Benchmark your measurement approach with AMEC tool

Stephen Waddington

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach.

How social fits into pitching


By now you've seen the statistic that PR pros outnumber journalists 5 to 1. That's a lot of noise in the form of mismatched, poorly researched pitches in an inbox to wade through every day. How can social media help?

There’s still time to enter PR Daily’s 2018 Video & Visual Awards

PR Daily

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When Medicine and Media Meet

HMA Public Relations

The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds. The post When Medicine and Media Meet appeared first on HMA Public Relations. Tip for Tuesday Arizona arizona speakers series HMA HMA Blog Public Relations speakers

The Role of a Brand Newsroom Editor


Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world.

The Plane Truth: Why Pittsburgh International Airport Is Breaking Its Own News With ‘Blue Sky’


When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. However, these crisis-related pieces encompass only a small portion of what’s happening in the travel, tourism and aviation industries.

Infographic: How to use LinkedIn to increase conversions

PR Daily

LinkedIn, apart from being a popular social networking site, is also a great content marketing channel.

Your Network is your Net Worth

Maine PR Maven

“You need to dig that well before you need that drink.” Stefa Normantas, of Green Tree Event Consultants, said this in the 5th episode of Nancy Marshall’s podcast, The PR Maven® Podcast. Stefa was discussing the importance of building relationships for your business. As an entrepreneur, she has learned the value of her network countless […]. The post Your Network is your Net Worth appeared first on | The PR Maven. Building Relationships Know - Like - Trust


5 Ways to infuriate journalists with your online newsroom


Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

Solo PR Guide to Instagram Ads

Solo PR Pro

Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. Those businesses range from solos to large corporations and span product and service categories.