Ronn Torossian

NOVEMBER 20, 2018

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. When content such as a photo, video or blog spreads very quickly and spontaneously, it can go a long way in spreading brand recognition. The question is what can you do to […]. The post Tips To Create Viral Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Viral 150

Viral Video Blogging Brand 150

Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from.

Crisis Management 133

Crisis Management Crisis Government Crisis Communications 133

Stuart Bruce

NOVEMBER 20, 2018

Bill runs a small family owned toy shop that’s doing okay. He runs it himself and all his staff are family who all pride themselves on their friendly service.

Publicity 133

Publicity Corporate Measurement Communications 133

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. Distribution tends to fall to the wayside for several reasons. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Second, when it comes to distribution, many haven’t built a subscription model and so the content competes with lead generation emails for distribution (and that’s not truly content marketing ).

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stuart Bruce

NOVEMBER 20, 2018

Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation.

Measurement 90

Measurement Tools Internal International 90

Agility PR Solutions

NOVEMBER 20, 2018

Companies rely on social media the most to market their mobile app, according to a new survey from business news and how-to website The Manifest. More than one-third of companies (34 percent) prioritize social media marketing over app store optimization (ASO), SEO, and content marketing to attract customers to their mobile app. Social media offers extensive […].

Social Media 77

Social Media Mobile Marketing Media 77

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. However, these crisis-related pieces encompass only a small portion of what’s happening in the travel, tourism and aviation industries.

Internal 74

Internal International Travel Tourism 74

Agility PR Solutions

NOVEMBER 20, 2018

Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 with $207.30 dedicated to holiday gifts, according to a new survey from the International Council of Shopping Centers (ICSC). Omnichannel retailers stand to benefit the most Ninety-three percent of shoppers plan to spend with retailers that have […].

Consumer 74

Consumer Retail Survey Internal 74

Muck Rack

NOVEMBER 20, 2018

What fact-checking technologies mean for 'fake news' & PR

Technology 109

Technology 109

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

NOVEMBER 20, 2018

Promoting your brand isn’t all about getting a marketing team working on unique and exciting strategies to get your brand identity out in the world of commerce and trade. It’s also about how you present yourself and your brand in more subtle, less marketing-oriented ways—in other words, with cool PR tactics. In order to be […]. The post Three PR-centric ways to effectively promote your brand appeared first on Agility PR Solutions.

Brand 72

Brand Branding Strategy Marketing 72

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement. “Everyone is at a different stage on the measurement journey.

Measurement 62

Measurement Tools eBook Education 62

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

PR 20/20

NOVEMBER 20, 2018

Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what sticks; but most often, strategy is what drives real results. According to Smart Insights , 49% still don’t have a digital marketing strategy. Another poll from Inbound Method found that 75% don’t have an inbound marketing strategy.

Strategy 62

Strategy Marketing Internal International 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Waxing UnLyrical

NOVEMBER 20, 2018

Guest Post by Dan Beltramo. Although PR and communications have always been about telling a brand’s story and managing its reputation, the way that we create and amplify that story, in addition to how (and when) we measure our success, has shifted from creative campaigns built over weeks on best guesses and gut instinct to data-driven, real-time, iterative storytelling with metrics that tie back to provide revenue indicators and accelerate customer funnel activities that impact the bottom line.

Measurement 56

Measurement Storytelling Data Technology 56

Public Relations Sydney

NOVEMBER 20, 2018

One of the most precious assets you have as a professional is your reputation. You may be kicking your career goals, fantastic at your job, or successfully building a profitable business, but do the people who matter know? Having a good reputation is your golden ticket to limitless opportunities. Growing your network is not just […]. The post Build a strong reputation from scratch like a PR pro these 4 tips appeared first on Public Relations Sydney.

Reputation 53

Reputation Publicity Social Media Brand 53

Inbound PR

NOVEMBER 20, 2018

Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success. Successful PR in the 21st century is about using the entire PESO (Paid, Earned, Owned & Shared media) model with an inbound approach that is strategically planned with the numbers in mind, allowing you to use analytics and real data to measure success.

Analytics 48

Analytics Measurement Education LinkedIn 48

HMA Public Relations

NOVEMBER 20, 2018

The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds. The post When Medicine and Media Meet appeared first on HMA Public Relations.

Meeting 45

Meeting Media Industry Publicity 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company?

Mobile 91

Mobile Corporate Survey Web 91

Solo PR Pro

NOVEMBER 20, 2018

Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. Those businesses range from solos to large corporations and span product and service categories. The addition of Instagram stories drove a 13.1% increase in growth from 2017 to 2018.

Instagram 49

Instagram Infographics Travel Education 49