Deirdre Breakenridge

FEBRUARY 1, 2018

A Guest Post by Corina Manea , Chief Community Officer for Spin Sucks and founder of NutsPR. What would you do if you weren’t afraid? Afraid of failure, afraid of what your parents, colleagues, boss would say? Would you fight for your dreams? Would following your dreams be non-negotiable? In our busyness , it seems like we forgot to listen to ourselves.

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Melissa Agnes

FEBRUARY 1, 2018

Courtesy: This Is Us NBC. Last week, I posed the question of “what kinds of scenarios, allegations, or rumors risk planting emotional doubt in the minds of your stakeholders?” As I explained, this is an important question to answer as a little bit of emotional doubt can present long-term negative effects on your brand. Coincidentally, this week an example emerged that demonstrates the impact of this reality, as well as the strange and unpredictable ways in which this type of risk can

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The Resolution Blog

FEBRUARY 1, 2018

CoverageBook was founded in late 2014 and is based in Brighton, UK. Born out from the simple idea that there must be a better way to do PR coverage reporting, using technology. The tool started life as a side project from our day jobs at the marketing agency Propellernet. We dreamt of building our own software business. So, 6 of us left agency work and committed to the cause full time.

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PRSay

FEBRUARY 1, 2018

PRsay is featuring posts by a variety of thought leaders on the year ahead for communicators and the PR profession. These thoughts on diversity and inclusion first appeared in the January issue of Strategies & Tactics. “An increasing focus on diversity, equity and inclusion — bringing these concepts to life in our corporate cultures, embedding them in our work and embodying them in our responses to challenging, fast-moving events that can impact corporate reputation, brand image, emplo

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. User Growth. After passing 2 billion monthly active users last year, Facebook added another 2.75% growth to its user base, taking it to 2.129 billion people: In contrast to last quarter, this year the EU region was the only region with upward growth, and North America flatlined: We see this esse

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Beyond PR

FEBRUARY 1, 2018

As a Content Services Manager in PR Newswire’s newsroom, every day I talk to overworked, under-resourced communications professionals with stories to tell. Each one needs an easy way to distribute his or her press release to current and new audiences to generate buzz and business for their company. But sending a press release isn’t just a one-and-done business.

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Stern + Associates

FEBRUARY 1, 2018

In this article on Ragan.com, Jacqie Bole shares how to the seize the opportunity to make stronger pitches, prove your worth and identify growth potential. The post How hard data can bolster your PR efforts (Ragan.com) appeared first on Stern Strategy Group.

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HMA Public Relations

FEBRUARY 1, 2018

We now know that a faulty slow-cooker and no batteries in the smoke detector kills Jack in This Is Us. And here's Crock-Pot's perfect PR response. [Click below for more]. The post How Crock-Pot’s Response to This is Us is a Perfect PR Response appeared first on HMA Public Relations.

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Buzzstream

FEBRUARY 1, 2018

To surpass your outreach goals, you need data on your campaigns and your results. And lots of it. But what exactly are you supposed to do with all of that data? How do you find those secrets to outreach success hiding in plain sight? And where do you even start? You’re about to learn how to improve your link building outreach using hard data, courtesy of Ben Dahlman, Operations Analyst, and Jordan Yocum, Leads Coordinator, at Page One Power.

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