Thu.Apr 21, 2022

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PR Campaign Essentials  

Ronn Torossian

PR is about building a positive and interesting narrative for a brand. A PR campaign is an effort to achieve a goal with the help of strategic messaging to a target audience. It includes a series of activities that have a specific objective and which are usually time-bound. As with any other campaign, a PR […]. The post PR Campaign Essentials appeared first on.

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Prowly #PRChat with Andrea B. Clement, Head of Clem.co LLC Media

Prowly

Prowly #PRChat is where we share the thoughts, ideas, insights, and more from a diverse group of leaders in our field. Want to know what everyone will be talking about in a few months? Read about what these people are talking about today. This time, it’s Andrea B. Clement, Head of Clem.co LLC Media and […]. The post Prowly #PRChat with Andrea B.

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The Importance of Lifelong Learning

PRSay

Nelson Mandela said that education is the most powerful weapon you can use to change the world. As someone who has earned their APR and Ph.D. credentials, I wholeheartedly agree. But, for me (as I’m sure for others), the concept of education goes far beyond the walls of a classroom and is not determined by any particular age bracket. In its essence, lifelong learning is exactly what it sounds like: Continuously taking advantage of and pursuing opportunities in a wide range of activities and sett

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6 tips to be the best PR professional you can be

Agility PR Solutions

The world of public relations forms the backbone of business. Whether you work for a law firm or an insurance company, you are the liaison between your organization and the general public. Being able to do your job effectively spells success for your company. Along those lines, here are six tips to help you succeed […]. The post 6 tips to be the best PR professional you can be appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Don’t be afraid to say PR

Steve Barrett on PR

PR firms are thriving in a world that is increasingly reliant on the high-level services they offer — but agencies are strangely reluctant to use the traditional nomenclature when they go to market.

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Do You Speak PR?

HMA Public Relations

Connecting with target audiences and communicating effectively is essential as a business. Read more from Scott Hanson on how one doggie day-care is doing just that with its signs.

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New study finds over a third of people incorrectly recall their consumer journey behaviors

Agility PR Solutions

As the marketing and advertising industry moves away from third-party cookies as measures of consumer behaviors online, many are turning to surveys to understand the consumer journey, but caution is due—a new study from consumer insights platform DISQO reveals that nearly four in 10 (38 percent) consumers incorrectly recall their digital shopping behaviors, a variance known as […].

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