Deirdre Breakenridge

FEBRUARY 12, 2018

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. Not arrogance as a high opinion of one’s ability, but a particularly pernicious form of arrogance: a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. We saw ample evidence of this kind of arrogance in the past year, in business, in entertainment, in politics, and in other walks of life.

Leadership 305

Leadership Crisis Management Crisis Groups 305

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization? M : As far as our organizational structure we are part of the marketing department.

Interviews 223

Interviews Retail Data Engineering 223

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort?

Agency 178

Agency How To Meeting Construction 178

Ronn Torossian

FEBRUARY 12, 2018

The Winter Olympics kicked off in Pyeongchang this week, and there’s no doubt the world was watching… for a lot of different reasons. But, looking into the stands, there was a definite disparity. Relatively few Americans made the trip. Travel experts and other prognosticators are blaming high travel costs, few hotels, and, of course, the less than cordial relationship Washington DC has with North Korea.

Hotels 150

Hotels Travel Course Blogging 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. The change now means that a post has to be seen in order to count as part of the viewed/reach number.

Facebook 68

Facebook B2C B2B Software 68

HMA Public Relations

FEBRUARY 12, 2018

I had the chance to meet Jody Jackson a few times before and during the recent Diamondbacks Fantasy Camp. I also had the opportunity to locker […]. The post #MediaMonday — Jody Jackson appeared first on HMA Public Relations.

Meeting 58

Meeting Publicity Sports Media 58

Axia PR

FEBRUARY 12, 2018

One reason companies hire a public relations firm is to raise awareness about their products. When you’re ready to gain media coverage for what your company offers, it’s critical that you provide samples of your product for media representatives to try. You should also be sure to ready your spokesperson for interviews. When a company is unwilling to share product samples with media or to give the media access to certain people within the company, it’s committing mistake No. 12 of Axia Public Rel

Education 54

Education Interviews Company Publicity 54

wiredPRworks

FEBRUARY 12, 2018

Today is Abraham Lincoln’s 209th birthday. Did you know Abraham Lincoln was the first technology president ? In 2017, we were lucky enough to visit both the Lincoln Memorial in DC and the Abraham Lincoln Presidential Library and Museum in Springfield, Illinois. Growing up in Danville, Illinois my home was only a few blocks from the office of President Lincoln’s law partner, Ward Hill Lamon.

Technology 51

Technology Newspapers Corporate Course 51

Karen Freberg

FEBRUARY 12, 2018

One of my favorite people in social media came to class. Jason Falls, who I have known for years, is truly one of the best. He’s not only a great author, professional, and speaker, but amazing person. To this day, I remember what he did a few years ago in helping me get back to Louisville in time to make an overseas business trip five years ago.

Social Media 47

Social Media Brand Branding Media 47

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs?

Case Study 40

Case Study Conference Reputation Small Business 40

Ronn Torossian

FEBRUARY 12, 2018

Super Bowl. It’s generally considered the single most important TV-viewing night in the year. Tens of millions of people tune in, and everyone is talking about it for days or weeks after the “greatest event in American sports.” So, it stands to reason you want to put your best foot forward, that you hope everything goes off without a hitch. Beyond the standard back and forth about which commercials were the best and which were … not so great … there were a few … READ MORE ».

Sports 150

Sports Blogging 150