Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015.

Social Media 239

Social Media Marketing Media Study 239

Flack's Revenge

SEPTEMBER 15, 2016

There are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits. It so disruptive and interesting that the media just have to cover it. Pretty rare but it happens. The more traditional PR launch is like a six gun salute. You cue up your news, share it in advance with selected journalists (or offer an exclusive), pre-brief them under embargo, if you’ll forgive a little PR jargon, and voilà!

Company 176

Company Industry Media Technology 176

Cision

SEPTEMBER 15, 2016

Building an effective communication strategy is the key difference between companies that are successful and those that aren’t. So how do you ensure that you stand out? Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. In this interview, Kevin discusses his career with National Journal.

Journalism 0

Journalism Policies Strategy Survey 0

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example.

B2C 172

B2C B2B Software Consumer 172

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit.

Analytics 116

Analytics B2B Google Data-Driven PR 116

ISEBOX

SEPTEMBER 15, 2016

When it’s time to send out your press release, it’s been proven time and time again that “spray and pray” is inefficient, rude and can actually have the exact opposite effect you’re hoping for when trying to get the journalist human sector to open your release. Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of

Skype 76

Skype Sports Writing Examples 76

Beyond PR

SEPTEMBER 15, 2016

Public companies apply ample energy and budget on their investor relations website. It’s the only owned channel that IR departments use and as we have learned , its role is essential in the “buyer’s/investor’s journey.”. However, once an investor takes a position in your stock, how often do they check in to get updates on your investment narrative? Apparently, there’s no consensus on frequency, which makes sense as investment research is a mosaic and the different “tiles” that investors use will

Study 73

Study Exercises Energy Retail 73

Solo PR Pro

SEPTEMBER 15, 2016

On the second Wednesday in September, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat ( learn how to join us here ). Our two groups of top communication professionals shared thought leadership, tips and advice on the following topics of interest: How do we define influence today? #smchat #solopr.

Measurement 48

Measurement Leadership Groups Twitter 48