Finding Authenticity: The Challenges Brands Face in Finding Their Authentic Voice
Ronn Torossian
MAY 10, 2016
In a world flooded with ads and social chatter, brands often face great difficulty in finding their authenticity amidst the noise. Companies like Pepsi and Apple have spent millions in advertising dollars to create an authentic voice and recognizable brand for themselves. And that may be one way to go about it but spending millions of advertising dollars isn’t feasible for everyone.
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