Mon.Mar 29, 2021

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Amazon’s New PR War Isn’t Working

ImPRessions - Crenshaw Communications

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll. Amazon has tweeted childish insults about Senators Bernie Sanders and Elizabeth Warren, who chairs two banking and finance subcommittees.

Retail 310
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AR is Ready to Take a Bigger Role

Ronn Torossian

When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle without having to venture outdoors, especially in the winter. At the time, many observers thought it might be a passing fad, kind of like Mario Brothers were to the arcade industry. […]. The post AR is Ready to Take a Bigger Role appeared first on.

Industry 195
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Dashboards Drive Success

5W PR

Dashboards have come a long way over the span of more than two centuries. They were first used on horse-drawn carriages to prevent mud and rocks from being tossed on passers-by and valuable until cars replaced carriages and dashboards moved inside to display instruments for drivers. Since the late 20th century, dashboards were adopted by businesses and have been popular in boardrooms ever since.

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#MediaMonday – Samuel Burke

HMA Public Relations

Today’s #MediaMonda comes to us from the United Kingdom, via Guadalajara, Mexico, and Central Phoenix. It’s from three-time Emmy Award winner Samuel Burke! Click the link to learn more about him!

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meet the Media – Ema Sasic

Landis PR

By Robin Carr, LCI. Ema Sasic is the editor of Bakersfield Life Magazine and reporter at The Bakersfield Californian. Landis Communications Inc.’s work with Centre for Neuroskills connected us to Ema and her publication. What types of stories, trends or issues are on your radar now? I always enjoy writing about up-and-coming people who are doing great things in Bakersfield.

Meeting 96

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Webinar Rewind: MarTech Brings Marketing and Comms Together

Cision

Learn how marketing technology drives results.

Marketing 120
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Five social media trends to keep you on your toes this month

Prohibition

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. Within the space of 28 days, we’ve seen some major social media updates, witnessed Facebook and the Australian media wage the worlds shortest war and our channels were also graced with the gross combination that was Heinz baked beans on Weetabix – and of course the wildly hi

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What makes a podcast highly successful

Axia PR

A guide on how to succeed in the podcast industry. In recent years, podcasts have gotten popular due to the ease and convenience of listening. And there’s a podcast on just about any topic you may be interested in! It allows people to multitask while tuning in, learn new things they didn’t know before, and relate to others all while listening to a podcast.

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How Harry’s very LA relaunch has only just begun

Mark My Words

The Telegraph Jobs appear to be like buses for Prince Harry. Wait a lifetime for an opening and two come along at the same time. The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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External Communication Strategy: Why is it important?

Konnect Agency

Starting and maintaining a successful business is no easy task. You may be able to start with a great concept, product or service that is designed to fulfill your customer’s need, but the key is to effectively communicate and entice your customers through the right external communication strategies. At Konnect Agency, a Los Angeles public relations agency, we understand the importance of differentiating yourself from other companies and competitors.

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Media Training Lessons From Oprah Winfrey’s Interview With Prince Harry and Meghan Markle

PRSay

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Winfrey has said the Duke and Duchess of Sussex were not given the interview questions in advance.

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Maxim Behar: The real business fundamentals are honesty, integrity, loyalty

Maxim Behar

Maxim Behar shares a first-person story in the seventh edition Almanac 2021 of "your BUSINESS" magazine under the special project "Managers share - successful cases in Bulgarian business". Behar writes about the great changes in the business sector as a result of the pandemic, the challenges leaders are facing and what underlies the foundations of a successful business development.

Course 52