Tue.Jun 10, 2025

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PR for Fast-Growing Brands: Insights from WSJ, Business Insider and More

Notified

At our recent Meet the Media event at Nasdaq MarketSite®, we brought together top journalists and communications experts to share what it takes to get noticed – and stay relevant.

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5 ways AI-powered chat tools are benefitting PR in 2025

Agility PR Solutions

A chatbot for business is no longer only a supportive tool, but an essential for any modern PR pro. Currently, AI chat tools are managing platforms like automating press interactions, delivering instant responses, and managing media outreach. They help to boost engagement and ensure real-time communication across the different channels. Businesses mostly use chatbots for […] The post 5 ways AI-powered chat tools are benefitting PR in 2025 first appeared on Agility PR Solutions.

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5 useful benchmarks for guiding how gated content is best used B2B marketing

Sword and the Script

Downloading content is just early engagement for a long sales process; 66% of prospects who download content aren’t ready to buy for another year Netline, which develops marketing software for lead generation, is out with the latest edition of its annual data report. It’s based on data processed through their software in 2024. I’m partial to reports like this because they are largely based on the activity around gated content.

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7 ways media intelligence services improve brand reputation

Agility PR Solutions

Every business wants to be seen favorably. Regardless of the size of your company, the way people talk about your brand counts. One happy customer can draw in a lot more, while one unanswered bad review can turn off potential new clients. The amount of online conversation that occurs on social media, news websites, blogs, […] The post 7 ways media intelligence services improve brand reputation first appeared on Agility PR Solutions.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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New social media features and updates to know this week

PR Daily

Including Meta, Pinterest, TikTok and more. This week brings A LOT of social updates, most notably with the launch of several new tools from the TikTok World Event last week. Buckle up and take a look – and see what tools are most relevant to your marketing strategies. Meta Meta has recently expanded offerings for its AI-powered ads that it says will help drive better performance and show more insights to advertisers so they can target their audience more specifically.

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3 reasons why CSR policies fall short

PR Daily

Unpacking the failures of CSR initiatives. Corporate and social responsibility is not philanthropy. It’s a key tenant, useful in helping craft an organization’s core values and how that organization takes a public stance, Gregg Feistman , professor of practice and public relations at Temple University , said. “Philanthropy is writing a check and supporting a good cause,” he said.

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Media intelligence in crisis with Meltwater’s Chris Hackney | On Top of PR podcast

Axia PR

In this episode, Chris Hackney joins On Top of PR host Jason Mudd to learn how to track, interpret, and leverage media coverage. Tune in to learn more!

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Reclaiming Life After 60: The Third Act Quest with Diana Place

PR for Anyone

Diana Place is the founder of The Third Act Quest and 333 Collective, platforms dedicated to empowering women over 50 to embrace their purpose, share their stories, and create inspired lives in their “third act.” After a string of life-altering events—including a cancer diagnosis, the loss of a business, turning 60, and becoming an empty nester—Diana radically reinvented her life and founded a movement around it.

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CSOM – Help Save Public Television

HMA Public Relations

Public media brings trusted news, educational programming, emergency alerts, culture, and more into our homes. With proposed federal funding cuts on the table, Alice Ferris joins the Cooper State of Mind podcast to discuss the potential negative effects, why protecting these services matters, and how we can show our support. Listen and learn more in this post from Abbie Fink.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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My Internship at Hoffman: PR, People and Parallel Parking

The Hoffman Agency

When I first started my internship at The Hoffman Agency, I was remote, just one tiny square on a screen trying to figure things out. I felt a little lost, with no small talk in the kitchen, no run-ins and not many people I knew to ask for help. I mostly kept quiet, observed and did my best to acclimate myself while being a full-time student. Two weeks later, everything changed.

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Member Mondays Recap: As Trust Declines, Price Becomes a Measure of Reputation

PRSay

As consumers spend less and mistrust companies more, “Pricing is corporate reputation right now,” said John Gerzema, CEO of The Harris Poll. “This year, the price wars are replacing the culture wars. People feel that companies are not on their side.” Gerzema shared his insights during PRSA’s Member Mondays on June 9. For this session, hosted by PRSA Chair-elect Heide Harrell, M.A., APR, Gerzema provided takeaways from the 2025 Axios Harris Poll 100 , which measures the public’s view of corporate

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How AI Is Reshaping Digital PR Workflows – with Authority Hacker’s Mark Webster

Buzzstream

Affiliate SEO is essentially dead following the Helpful Content Update, as the focus has shifted to AI-driven and brand-focused strategies. Passive link building using original survey data and “statistics” pages remains a top ROI tactic. AI-powered coding now enables cost-effective creation of interactive content for digital PR campaigns. Full-funnel link building can be automated using AI with tools like N8N, Appify, and Zapier.

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Exclusive: Prince William and Prince Harry’s lives are worlds apart

Mark My Words

Hello Mag PR and media consultant Mark Borkowski believes that the couple’s busy social-media strategy, including the unprecedented twerking video, is a way to keep themselves in the spotlight. “I think that, particularly in America and with the way the media is consumed, it is about not being out of the headlines,” he tells us. “They know that if they can keep the spotlight, there’s always a business deal, because if you’re launching something, you need atten

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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PR Daily’s 2025 Content Marketing Awards finalists announced

PR Daily

Get ready to celebrate the top content innovators of the year. Winners will be revealed at a special luncheon in September. PR Daily is excited to unveil the finalists for its 2025 Content Marketing Awards. These remarkable individuals, teams and organizations have crafted content that rises above the noise and delivers measurable impact in today’s ever-evolving media landscape.